Content Marketing Course Beginners in Hyderabad | Skillfloor

pradmin 11 views 10 slides Sep 06, 2024
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About This Presentation

A "Content Marketing Course for Beginners in Hyderabad" offers foundational knowledge on creating, distributing, and optimizing content for digital platforms. It covers strategies for SEO, social media, and audience engagement to help grow online visibility and brand awareness.


Slide Content

www.skillfloor.com
Content Marketing
Course Beginners
in Hyderabad

www.skillfloor.com
What is Content Marketing?
Content marketing is the strategic approach focused
on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly
defined audience.
Key Components
Content creation
Content distribution
Audience engagement

Increased Brand Awareness
Higher Customer Engagement
Improved SEO & Organic Search
Rankings
Lead Generation & Conversion
Cost-Efficient Marketing
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Importance of Content Marketing

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Types of Content in Content Marketing
Blog Posts
Social Media Posts Ebooks & Whitepapers Email Newsletters
InfographicsVideos

Define Your Goals: Brand awareness, lead generation, etc.
Know Your Audience: Creating buyer personas.
Content Creation Plan: What type of content, tone, and
frequency?
Content Distribution: Which channels to use?
Measure & Optimize: Use data to refine your approach.
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Content Marketing Strategy Framework

Solve a problem.
Be informative and educational.
Include a call to action (CTA).
Optimize for SEO.
Best Practices
Be authentic.
Use visuals and storytelling.
Repurpose content for different platforms.
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Creating Engaging Content

Why SEO Matters
Better search visibility = more traffic.
Content helps SEO by providing relevant and useful
information.
SEO Best Practices
Keyword research.
On-page SEO (titles, headings, meta descriptions).
Internal and external linking.
Quality over quantity.
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SEO & Content Marketing

Content Creation
Canva for design.
Grammarly for writing.
Content Management
WordPress, HubSpot.
Social Media Scheduling:
Buffer, Hootsuite.
Analytics
Google Analytics.
SEMrush, Ahrefs.
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Tools for Content Marketing

Key Metrics
Website traffic.
Engagement (likes, comments, shares).
Conversion rate.
Bounce rate.
SEO ranking improvement.
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Measuring Success in Content Marketing

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Thank You
www.skillfloor.com
[email protected]
09-0191-33000
313, 4th Floor, SBH Officers Colony,
Megha Hills, Mega Hills, Madhapur,
Hyderabad, Telangana 500081