content marketing examples for travel indus

examples of content marketing for travel related websits

1. Content marketing examples for
travel websites

2. What is travel content marketing?
Content Marketing
Travel content marketing can be defined as the curation and distribution of web based
content specifically designed for the travel and tourism industry.
Travel content is usually an element of a business or companies inbound marketing digital
strategy and supports SEO which are crucial elements to help enhance a business digital
presence and performance.
The travel and tourism industry in particular use content marketing as one of the main
pillars of their businesses marketing strategy to cater to an era where many people rely on
the internet and digital platforms to find information and buy products and services.

3. What makes great content marketing
Examples of Content Marketing
Great marketing content can be in many forms such as:

Blogs

Pictures

E-books

checklist and guides
videos
podcasts
A great content marketing strategy should take into consideration crucial elements such as who the
target audience are, what value is provided through the content, how creative and informative the
content is and is the content provided actionable for the target audience

4. Importance and benefits of content marketing in the travel industry
Content Marketing
Content marketing can provide countless benefits for the travel industry such as:
•Creating brand awareness and increasing its recognition by providing
information to potential clients and customers of a businesses products and
services
•An enhanced Search engine optimisation (SEO) through the creation of
engaging content
•Can help drive more leads to a businesses digital platforms and boost the
aspect of converting potential customers to clients
•Authentic marketing content can help enhance trust and build a relationship
between businesses and customers

5. Importance and benefits of content marketing for the travel industry
Content Marketing

•Marketing success is highly influenced by the right content at the right
time, Good content can cater to fulfil clients and potential customers
need to find the information that they are searching for and provide
guidance at the right time
•Encourages customer engagement with clients and potential customers
•Good marketing content can encourage customers to take actions such
as buying plane tickets or booking a hotel
•Can help boost customer loyalty and build a brand community

6. Content Marketing
Airbnb
•Airbnbs content marketing strategy focuses on portraying the idea of living like
a local anywhere in the world. Their strategy is built on the usage of an
accumulation of various elements such as inspiring travel content ,authentic
storytelling blogs and and videos about travel experiences and user generated
content from hosts and guests which are primarily shared across all major social
media platforms and website
•Through the usage of their creative travel content Airbnb has demonstrated a
success in building a sense of belonging and strong community for its customers

7. Airbnb
Airbnb provides great content in various forms such as blog posts, videos, guidebooks and a
print magazine
Airbnb lux travel content targets affluent travellers it was introduced with a focus to offer
beyond just luxury accommodation, it aims to portray luxury and provide unique travel
experiences

8. Don’t just see a place
Airbnb short videos
Airbnb launched a promotional campaign called don’t just see a place in the form of short videos,
the aim of the campaign is to encourage travellers to live like a local anywhere in the world by
engaging and participating in unique local activities
https://www.youtube.com/shorts/GaPASPa9mzs
https://www.youtube.com/shorts/i2sHGWgQI18?feature=share
https://www.youtube.com/shorts/1Za_QqEgMe8?feature=share

9. Airbnb magazine
The Airbnb magazine provides content by showcasing various travel articles focused on sharing user generated
content such as personal stories, and information about local culture, food and entertainment from different
peoples perspectives

10. Content marketing
Lonely planet
•Lonely planets content marketing strategy is built on providing creative
valuable and engaging content across major digital platforms such as their
website ,social media, forums newsletters and books. They also share a lot of
innovative content through collaborations with influencers
•Their main focus is share inspiring and informative content to connect with
people with a desire to explore the world and a passion for unique travel
experiences. They launch annual promotional media campaign such as the
best travel in 2025 across social media platforms, their main website and news
letter to drive traffic to their digital platforms and create a digital buzz.

11. Social media: instagram
Lonely planet

12. Blogs
Lonely planet
https://www.lonelyplanet.com/articles/guide-to-the-bahamas

13. Lonely planet: best in travel campaign 2025
https://trade.lonelyplanet.com/pages/lonely-planet-s-best-in-travel-2025

14. Story blogs
Lonely planet
https://www.lonelyplanet.com/articles/things-to-know-before-traveling-to-nova-scotia-canada

15. Content marketing
Audley Travel
Audley travel’s content marketing strategy aims to provide unique,
tailored and detailed content to help build trust with their target audience
and enhance customer loyalty. Their marketing strategy composes of
sharing valuable SEO driven content such as travel inspiration and
detailed destination guides to engage with their target audience across
major digital platforms using various methods such email marketing,
blogs, articles, brochures etc

16. Blogs
Audley Travels
Audley travels brochure the world your way covers all seven continents, its content
focuses on illustrating travel ideas from travel specialists.
https://www.audleytravel.com/brochures

17. Inspirational travel content
Audley Travels
Audley travels shares unique travel ideas and stories from
their destination specialists to inspire travel

18. Content marketing
Booking.com
booking.coms travel content marketing strategy focuses on leveraging
user generated and authentic experience based content portrayed through
the usage of storytelling and entertainment. Their content also consists of
inspirational travel ideas and providing useful information and guidance
about travel such as travel checklists. Their content is shared across major
digital and social media platforms such as their official website and
YouTube, instagram and Tik Tok in form of articles and short videos etc

19. Inspire content
Booking.com
booking.coms content provides information to inspire travel and entertainment ideas

20. Travel checklist
Booking.com
https://www.booking.com/guides/article/flights/the-
ultimate-packing-list-for-vacations.en-gb.html?
label=New_English_EN_GBIE_5496343105-
o3H*rANRilZd5LRixj8tfwS217287031174%3Apl%3Ata%3
Ap1%3Ap2%3Aac%3Aap%3Aneg&gclid=EAIaIQobChMIg
vmSscrrjwMVdJhQBh0KZiyPEAAYASAAEgL3UvD_BwE
&aid=318615

21. Content marketing
Voyascape
•Voyascape’s content marketing strategy primarily focuses on
providing inspiring and informative valuable content across
major digital media platforms for travellers. Their aim is to
become a worldwide recognised leader in the digital travel
media platform.
•Their content which consists of storytelling and diverse travel
experiences is mainly shared through their social media and
podcast. Voyascape is built on a network of travel podcasts

22. Podcasts
voyascape
https://player.captivate.fm/episode/f301c99a-0761-4827-
ad6b-782121524502

23. References
Airbnb, YouTube. Don’t just see Tokyo, available at https://www.youtube.com/shorts/i2sHGWgQI18?
feature=share(acessed August2025)
Airbnb ,YouTube don’t just see Los Angeles.available at https://www.youtube.com/shorts/1Za_QqEgMe8?
feature=share(accessed August 2025)
Airbnb, YouTube.Don’t just see Paris, available at https://www.youtube.com/shorts/GaPASPa9mzs(accessed
August 2025)
Lonely planet. instragram. Our guides your stories available at https://www.instagram.com/lonelyplanet/ https://
www.lonelyplanet.com/articles/guide-to-the-bahamas(acessed August 2025)
Lonely planet . Lonleys plants best travel in 2025 available at https://trade.lonelyplanet.com/pages/lonely-
planet-s-best-in-travel-2025(acessed August 2025)
Rhino D (2025) 16 things to know before visiting Nova Scotia available at https://www.lonelyplanet.com/articles/
things-to-know-before-traveling-to-nova-scotia-canada(acessed August 2025)
Audley travels. Inspire your travels available at www.audleytravel.com (accessed August 2025)
Audley travels. Request a brochure available at https://www.audleytravel.com/brochures( accessed August 2025)

24. References
Ferguson M (2024). Boost. What is travel content marketing?available at https://
www.boostbrands.co.uk/insights/what-is-travel-content-marketing-strategies-and-examples-
for-travel-content-marketing(accessed August 2025)
Galloway L (2025) . booking.com. the ultimate packing list for vacations available at https://
www.booking.com/guides/article/flights/the-ultimate-packing-list-for-vacations.en-gb.html?
label=New_English_EN_GBIE_5496343105-
o3H*rANRilZd5LRixj8tfwS217287031174%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap%3Aneg&gclid
=EAIaIQobChMIgvmSscrrjwMVdJhQBh0KZiyPEAAYASAAEgL3UvD_BwE&aid=318615(accessed
August 2025)
Shaikh I (2024). The role of content marketing in travel available at https://www.linkedin.com/
pulse/role-content-marketing-travel-ibrahim-shaikh-8ojnf/(acessed August 2025)
Brodie D, Johnson T (2025). Orlando florida: beyond the theme parks available at https://
player.captivate.fm/episode/f301c99a-0761-4827-ad6b-782121524502(accessed August 2025)