Content Marketing For Around the World.pdf

A marketing presentation for a travel website. The presentation covers the different avenue to promote the travel agency's services and improve reach and ultimately, sales.

1. DWAD PRO
AROUND THE WORLD
TRAVELS
CONTENT MARKETING FOR

2. DWAD PRO
Engages potential travelers and builds
brand loyalty
Helps audience discover destinations,
plan trips, and find travel tips
Boosts website traffic, SEO rankings,
and conversions, which in turn boosts
sales
WHY CONTENT
MARKETING?

3. DWAD PRO
Create detailed travel guides/blog posts about popular or emerging destinations for travelers.
Content should have information on practical tips, culture of the people in the destination
and interesting activities that can be done at each destination.
Travel Guides and Destination Blog Posts
Content suggestion: Exploring Seychelles in 3-Days
E.g. Consider Frommers, Rough guides and Lonely Planet

4. DWAD PRO
Social Media Campaigns and User-Generated Content
Everyone is on social media. Instagram, Pinterest and Tiktok are a go to for many. Around the World can
showcase stunning visuals, engage followers and encourage them to share their travel experiences using
specific hashtag to drive user-generated content.
Content suggestion: Share Your Travel Story Using #ExploreWithInfinityTravels and Get Featured.
E.g. GoPro’s #GoProTravel campaign invites users to share their travel videos shot with GoPro cameras. This
creates a huge community-driven content pool the company can always use for their content on their pages,
while also promoting their products.

5. DWAD PRO
Travel vlogs and virtual tours of destinations provide an immersive experience that
captures the essence of a location. Youtube can host vlogs, while virtual tours can be
on the website.
Content suggestion: Explore the Streets of Barcelona: A Virtual Walking Tour
Video Content and Virtual Tours
Viator Virtual Tours offers virtual
tours and experiences that let users
explore various cities, landmarks,
and cultural experiences from home.
Airbnb offers online experiences led
by hosts worldwide, including
virtual city tours, cooking classes,
cultural lessons

6. DWAD PRO
Email marketing will always be a powerful tool for keeping potential travelers engaged. Sending
personalized travel recommendations, exclusive deals, and inspiring travel stories can nurture leads and
encourage bookings.
Email Newsletters with Personalized Recommendations
Content suggestion: Sign Up for Our Weekly Travel Inspiration: Exclusive Deals and Tips
Booking.com uses email newsletters for tailored deals and suggestions based on past searches and user
preference

7. DWAD PRO
Partnering with travel influencers can amplify content’s reach and provide authentic endorsements. Influencers
can create blogs, videos, or social media posts about their experiences using Around the World.
Expedia collaborates with influencers who create content around their trips booked through Expedia, adding a
personal and relatable touch.
Collaborations with Travel Influencers and Bloggers
Content suggestion: Follow Influencer X’s Journey: Discover the Best of Thailand
Wode Maya (@mrghanababy)
The Blonde Abroad (Kiersten
Rich)
Expert Vagabond (Matthew Karsten)

8. DWAD PRO
Podcasts are an excellent way to engage users who prefer audio content. Travel podcasts can cover topics
such as destination overviews, travel stories, interviews with locals, or tips from seasoned travelers.
Content suggestion: The Travel Chat: Weekly Destination Deep Dives and Travel Tips
Podcasts and Audio Content
E.g. Travel + Leisure’s “Let’s Go Together” podcast highlights diverse travel stories and unique perspectives,
inspiring listeners.

9. DWAD PRO
THESE CONTENT MARKETING STRATEGIES CAN EFFECTIVELY ENHANCE THE
ONLINE PRESENCE OF AROUND THE WORLD TRAVELS, ATTRACT A BROADER
AUDIENCE, AND DRIVE CONVERSIONS BY PROVIDING VALUABLE AND
ENGAGING CONTENT TAILORED TO TRAVELERS' NEEDS.

10. DWAD PRO
THANK YOU