Content Marketing Strategy | Imagency Media

At Imagency Media, we understand that effective content marketing is more than just creating and sharing content—it's about delivering value that resonates with your audience and drives meaningful engagement. Our content marketing strategy focuses on crafting compelling narratives that align with your brand's voice and objectives, ensuring every piece of content not only informs but also inspires action. By leveraging data-driven insights and creative storytelling, we help you build a loyal community around your brand, enhance visibility, and ultimately convert readers into customers. Let us help you tell your story in a way that captivates and converts.

1. Content
Marketing
Presented by Marketing Team
Strategy
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2. Background
Objectives
Target Audiens
Key Perfomance Indicators
Content Plan
Measurement & Analysis
Content
List Of
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Add a hyperlink to the text above to make your presentation easier.
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3. Background
The background is that in the increasingly advanced
digital age, content has become one of the most
important aspects of marketing.
Through quality content, companies can build strong
relationships with their audience, increase brand
awareness, and generate significant conversions.
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4. Objectives
The objectives of a content marketing
strategy are threefold:
Increase Brand Awareness
Build Trust with Clients
Generate Significant Conversions
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1.
2.
3.
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5. age gender geographical location income
interests lifestyle
Target Audiens
Target audience definition involves segmenting the market based
attitudes purchase behavior
By understanding the characteristics and preferences of the target audience, companies can
create content that is relevant, engaging, and fulfills the needs and wants of the audience.
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6. Segmentation Criteria Customer 1 Customer 2 Customer 3
Customer type
Developer or
Construction company
DIY Certified retailer
Motivation
Speed of delivery, light
weight, minimal price
Low price,
delivery speed
Premium quality,
exclusive product
Number of employees 0000 - 0000 0000 - 0000 0000 - 0000
Strereotypes
Need proof of energy
efficiency
More expensive
than the
alternative
Superior product
perfomance
Audiens Segmentation
Create Target Audience by using Derivative Table
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7. 52% 80%
KPI 1
Briefly elaborate on
the above topic
KPI 2
Briefly elaborate on
the above topic
Key
Perfomance
Indicators
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8. Period Content Topics Content Type Production Distribution In charge
Juny
Developer or
Construction
company
Blog article
Infographic
Video tutorial
2 blog articles per week
1 infographic
1 video tutorial.
Social media
Marketing
Team
July
Speed of delivery,
light weight,
minimal price
Blog article
Photo gallery
Podcast
3 blog articles per week
photo gallery every 2 weeks
1 podcast
Social media
Marketing
Team
August 50-1,000
Blog articles
Recipe videos
PDF download guide
2 blog posts per week
1 video
1 PDF download guide.
Social media
Marketing
Team
Imagency Media
Content Plan
Create your content plan here! Here's an example of developing the target audience for a content marketing strategy.
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9. Item 3
33.3%
Item 4
27.8%
Item 1
16.7%
Item 2
11.1%
Item 5
11.1%
Measurement &
Analysis
Imagency Media
www.imagencymedia.com
Give some measurement and
analysis description here.
Includes some data so you can
present a valid information to
your team.
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10. Got Any
Presented by Marketing Team
Arowwai Industries
[phone] [email protected]
Questions?
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11. Describe the importance of content marketing
strategies in increasing brand awareness, building
trust, and generating significant conversions
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12. Thank
You!
www.reallygreatsite.com
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