Content Marketing training in hyderabad-skillfloor

roy077773 9 views 8 slides Jul 10, 2024
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About This Presentation

Discover the essence of strategic content marketing through specialized training programs in Hyderabad. These courses are meticulously designed to equip professionals with the skills needed to create compelling, relevant, and engaging content that resonates with target audiences. From understanding ...


Slide Content

Content Marketing
Courses in
Hyderabad
www.skillfloor.com

Agenda
•Introduction to Content Marketing



Content Strategy Essentials Content
Creation Techniques Content
Distribution Channels
•Measuring Content Marketing Success
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Introduction to Content Marketing
Content marketing is a strategic approach focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly defined
audience. It plays a crucial role in the digital marketing landscape by building
trust and credibility with potential customers.
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Target Audience Identification
 Content Goals
 Content Planning

Defining the demographics, interests,
and pain points of the audience.
Utilizing tools like surveys and customer
personas to gather insights.
Setting clear objectives such as brand
awareness, lead generation, and
customer engagement.
Developing an editorial calendar,
brainstorming content ideas, and
scheduling content production.
Content Strategy Essentials
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Key Techniques for Effective Content
Creation




Blogging: Crafting informative and engaging blog posts tailored to your
audience to drive traffic and build authority.
Video Creation: Producing compelling videos that capture
attention and convey messages effectively through visual
storytelling.
Infographics: Designing visually appealing infographics
that simplify complex information and enhance
understanding.
Social Media Posts: Creating shareable and engaging
content tailored for platforms like Facebook, Instagram,
and Twitter.
Content Creation Techniques
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Social Media
Leveraging platforms like Facebook,
Twitter, and LinkedIn to share
content, engage with audiences, and
drive traffic to your website.
Email Marketing
Using email newsletters and
campaigns to deliver personalized
content directly to subscribers,
fostering relationships and
encouraging repeat visits.
SEO
Optimizing content with relevant
keywords to improve visibility in
search engine results, driving
organic traffic to your website.
Content Distribution Channels
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45%
Engagement Rate
150%
ROI
12%
Conversion Rate
500 leads
Lead Generation
Measuring Content Marketing Success
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Thank you
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