Conversion Rate Optimization Course training in Hyderabad

Interested in boosting your digital marketing prowess? Our Conversion Rate Optimization Course training in Hyderabad is designed to transform you into a data-driven marketing expert. The course gives you a comprehensive overview of conversion rate optimization, website and user experience analysis, A/B testing, and more.

1. CONVERSION RATE
OPTIMIZATION
(CRO) COURSE

2. WHAT IS CRO
•The process of increasing the percentage of website visitors who take a
desired action.
•Enhances user experience, increases ROI, and drives business growth.

3. WHY CRO MATTERS
•Key BenefitsImproveduser experience
•Increased revenue
•Better customer insights
•Enhanced marketing effectiveness

4. KEY CONCEPTS IN CRO
•Conversion Rate: Definition and formula (Conversions/Total Visitors) x 100
•A/B Testing: Comparing two versions of a webpage to see which one performs better
•Multivariate Testing: Testing multiple variables to understand their impact on conversions
•User Experience (UX): The overall experience a user has with a website

5. CRO PROCESS OVERVIEW
1.Steps in the CRO ProcessResearchand Data Analysis
2.Hypothesis Formulation
3.Testing and Experimentation
4.Analysis and Insights
5.Implementation of Changes
6.Continuous Optimization

6. TESTING AND EXPERIMENTATION
•A/B Testing
•How to set up an A/B test
•Tools: Optimizely, VWO, Google Optimize
•Multivariate Testing
•When to use it
•Examples of multivariate tests