COURSE BRIEFING RETAIL ENVIRONMENT undergraduates

retail

1. COURSE BRIEFING BBS20903: RETAIL ENVIRONMENT Lecturer : Dr. Khalilah Binti Abd Hafiz JULY 2 024 SEMESTER

2. SYNOPSIS Effective learning of retail industry requires a broad range of knowledge and skills, along with the ability to recognize appropriate requirements in complex andunpredictable circumstances. This module apply both theories and practices in conducting the learning and guidance process 2

3. LEARNING OUTCOMES By the end of this course, the student should be able to: CLO1: Understand scope and importance of retail merchandising management (C1, PLO1) CLO2: Apply product merchandising strategies, category management, choosing the right product range and manage stock (CLO2,PLO2) CLO3: Categorize competitors and describe future changes in retail competition (CLO3,PLO3) 3

4. ASSESSMENT COMPONENTS 4

5. GRADING SYSTEM 5 A 80-100 A- 75-79 B+ 70-74 B 65-69 B- 60-64 C+ 55-59 C 50-54 C- 46-49 D+ 43-45 D 40-42 E 0-39

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