Crafting Impactful Digital Campaigns - The Future of Authentic Engagement, Karina Singer

In 2024, digital marketing has evolved beyond traditional tactics, pushing brands to connect authentically with audiences. In this presentation, I will dive into the latest strategies for creating powerful, value-driven campaigns that resonate with modern consumers. We’ll explore innovative approaches in Content Marketing, Social Media Marketing, and Video Marketing, highlighting case studies that demonstrate how leading brands have leveraged emotional storytelling and personalization to boost engagement and conversion rates. Attendees will leave with actionable insights on developing authentic, humanized digital strategies that can be seamlessly integrated into their current workflows to foster long-term customer loyalty and drive business growth. Attendees will leave with actionable insights on developing authentic, humanized digital strategies that can be seamlessly integrated into their current workflows to foster long-term customer loyalty and drive business growth.

Key Takeaways:
- Authenticity is critical—content, social media, and video need to connect emotionally and resonate with your audience's values.
- Trust is built through emotional connections, storytelling, and transparency.
- Use new formats like shoppable videos, micro-influencer partnerships, and UGC to create a human connection with your brand.

1. KEYNOTE
Crafting Impactful Digital
Campaigns: The Future of
Authentic Engagement
Karina Singer
CEO
ON THE MAPS DIGITAL MARKETING
LAS VEGAS, NV ~ OCTOBER 28 -30, 2024
DIGIMARCONWORLD.COM | #DigiMarConWorld

2. Crafting Impactful Digital
Campaigns: The Future of
Authentic Engagement.
Karina Singer -
On The Maps Digital Marketing

3. Digital Marketing 2024/2025
●Content Marketing
●Social Media
●Video Marketing

4. 1. Content Marketing
THE SHIFT IN CONSUMER EXPECTATIONS
IT IS NOT ABOUT WHAT YOU ARE SELLING IT IS
ABOUT ______________ YOU ARE SELLING IT!

5. People Don’t Buy Products, They
Buy Solutions To Their Problems.
●VIDEO OF WOMAN BUYING A PAN
●DOVE
●APPLE
●ADIDAS -WEIGHT OF THE NATION
●PATAGONIA
Tip
It’s NOT about WHAT
you are selling it is about
WHY you are selling it.
Make your customer
feel good about buying
from you and you’ll
create lasting loyalty..

10. CONTENT
MARKETING
STORY TELLING
ACTION ITEMS.

11. 2. SOCIAL MEDIA MARKETING -
The Power Of Influencers and UGC
●Followers trust influencers More Than Brands and Celebs.
●Content feels more genuine.
●GLOSSIER -has incorporated both micro-influencers and user-
generated content into its digital campaigns.

15. GENERATING
USER CONTENT
ACTION ITEMS.

16. 3. WHY VIDEO IS DOMINATING IN
2024? WILL IT CONTINUE?
●IMMERSIVE
●AUGMENTED REALITY -
AR
●INTERACTIVE
●SHOPPING
-Most Effective Way To
Convey Your Messaging
-Personal Connection

21. Source: Iab Warc | Marketing Effectiveness
Video Ad Spend And
Growth Projections
This Growth Rate Is Nearly
80% Faster Than The Overall
Media Market, Indicating A
Continued Push Toward
Video As A Core Content
Strategy.

22. KEY TAKEAWAYS
●STORYTELLING THAT RESONATES
●POWER OF INFLUENCERS AND USER -GENERATED CONTENT
●ENGAGING VIDEO CONTENT

23. Questions & Answers