Crafting Your Leadership Identity-Building Your Brand and Style 9-23-24.pptx

Learning objective: Explore techniques to craft a distinct and influential leadership identity, brand, and style.

In today's competitive professional landscape, establishing a strong brand and style as a leader is essential for success and influence. Your brand encompasses your values, strengths, and unique qualities, while your style reflects how you communicate, lead, and engage with others. This session explores the process of building your brand and style to create an authentic leadership identity that resonates with others and drives positive impact.

Building your brand begins with self-awareness and introspection. Take the time to reflect on your core values, passions, and strengths. Once you have clarity on your identity, it's essential to communicate it effectively to others. In addition to your narrative, visual elements such as your appearance, demeanor, and communication style play a crucial role in shaping your brand. Furthermore, consistency is key to building a strong brand and style.

Ultimately, building your brand and style is an ongoing journey of self-discovery, growth, and refinement. It requires introspection, authenticity, and a commitment to continuous improvement. By cultivating a strong brand identity and leadership style, you establish yourself as a credible and influential leader, capable of driving positive change and making a lasting impact in your organization and beyond.

By the end of the seminar, attendees will:

1. Examine your values, strengths, and purpose to define your unique leadership persona.
2. Develop a compelling narrative and visual identity to help communicate your leadership style and values.
3. Explore various platforms and channels to amplify your leadership presence and engage with your audience.
4. Discuss authenticity, adaptability, and emotional intelligence to enhance your effectiveness as a leader.
5. Discover strategies for continuous growth, self-improvement, and evolution as a leader to maintain relevance and impact.

1. Crafting Your Leadership Identity: Building Your Brand and Style Zalenda Cyrille, Tahnee Johnson, Nicole Graves

2. Session Objective Explore techniques to craft a distinct and influential leadership identity, brand, and style

3. Unique leadership persona TAGS - T alents, A bilities, G ifts and S kills The unique identifying qualities or “promise of value” that sets you apart from others, conveyed by your behavior and based on your vision, values, skills, passions and attributes "Too many people overvalue what they are not and undervalue what they are.“ - Malcolm Forbes

4. Your Personal Brand Do you know what images and adjectives appear in the minds of your customers and colleagues when your name comes up in a conversation? Would it match what you want them to visualize and think about? “I've always wanted to be somebody, but I see now I should have been more specific.” - Lily Tomlin

5. Develop your Bragalogue Ranging from a 30 second elevator pitch to a 3 minute monologue, information about one’s self that is conveyed in a conventional, story-like fashion that’s memorable and elicits interest, excitement, and/or admiration BRAG! “Take-12” Self-Evaluation Questionnaire Professional - https://peggyklaus.com/wp-content/uploads/2018/02/ProffTake12BRAG.pdf

6. Johari’s Window What I Know About Myself What I don’t Know About Myself What Others Know About Me OPEN AREA What a person knows about themselves and is known by others in the team or group BLIND SPOT What a person does not know about themselves but which others know What Others Don’t Know about Me FAÇADE What a person knows about themselves but others do not know UNKNOWN What is unknown by the person about themselves and is unknown by others

7. Adaptability – Emotional Intelligence

8. Adaptability – Situational Leadership There is no one best leadership style for all situations.

9. Executive Presence Your ability to inspire confidence Inspiring confidence in your subordinates that you’re the leader they want to follow, I nspiring confidence among peers that you’re capable and reliable Inspiring confidence among senior leaders that you have the potential for great achievement

10. Amplify your brand Contribute reports of noteworthy activities/accomplishments Communicate recognition you receive from your peers outside of the work environment Volunteer to lead a project, meeting or plan an event, activities that require you to interact with others and that will set you apart as a leader Make yourself available to speak to groups in your company, community or other organizations

11. Amplify your leadership presence Employee Resource Groups – Company Specific Professional Societies – Society of Women Engineers, Program Management Institute, etc. Leadership Conferences – Women of Color, Black Engineer of the Year, etc. Local Professional Organizations

12. Managing Your Authentic Brand Performance in your role Questions you ask in meetings Interpersonal style and behaviors Opinions of those around you Endorsements of a champion Work products Resumes and Employee Profiles Email, phone etiquette

13. Panel Discussion

14. Zalenda Cyrille Email: [email protected] Tahnee Johnson Email: [email protected] Nicole Graves Email: [email protected]