Crafting Your Unique Identity in a Competitive World.pptx

innovation is not about crafting anything new, it is about doing the same thing differently for better results. Dennis Thomas Lukaaya

1. Crafting Your Unique Identity in a Competitive World Dennis Thomas Lukaaya Administrator- FAST [email protected] /[email protected] Mobile: [phone] April 12, 2024 EYIT HUB MBARARA

2. What Is a Personal Brand? In today's competitive landscape, personal branding can make all the difference in how you're perceived professionally & personally Personal branding is the process of managing and improving the way you present yourself to the world, both online and offline “Your brand is what other people say about you when you’re not in the room.” ~Jeff Bezos, Amazon

3. Think of Yourself as a Product Unlike traditional branding, which focuses on products or companies, personal branding is about crafting a unique identity for yourself In an increasingly connected world, personal branding can help you stand out, build credibility, & create opportunities for yourself We all have attitudes and beliefs about brands based on our experiences. The strongest brands are: Powerful Authentic Consistent Visible Valuable The same qualities apply to personal brands.

4. Why Is Your Personal Brand Important? We now have greater control of our own destinies. With that comes increased responsibility and competition . To get ahead, we must manage the impressions others have of us With a strong brand, you: Differentiate yourself from others. Maximize your career potential.

5. Why Personal Branding Matters for Young Innovators Can showcase your skills, expertise, and vision, helping you attract collaborators, investors, and opportunities Can open doors to new career opportunities, speaking engagements, and partnerships Brainstorm on anyone you know that has built a powerful personal brand through thought leadership and community engagement

6. Identifying Your Unique Value Proposition (UVP) W hat sets you apart from others in your field It's what makes you unique & valuable identify your strengths, passions, and unique qualities Consider how you can leverage your unique experiences, skills, and perspectives to create a brand that's authentically you

7. Ask Yourself… Crafting Your Brand Identity What makes you special What are your greatest strengths? What differentiates you from others? How does your uniqueness translate to value? What are your most significant accomplishments? What do people come to you for? What do you want to be known for? What do you want others to think when they hear your name?

8. Seek Feedback Is the perception of others consistent with your perception of yourself? Talk to trusted colleagues. Use 360-degree surveys, if possible. Review past performance reviews.

9. How Do You Strengthen Your Brand? a consistent brand image across different platforms e.g. Use the same profile picture, bio, and messaging across all your social media profiles to create a cohesive brand identity Your online presence is often the first impression people have of you, so it's crucial to make it count Networking and build relationships. Join & discuss on platforms such as LinkedIn, personal websites, social media, x, Instagram to showcase your personality and interests. Fill the Gaps Education, take up Thought leadership roles , volunteer to get skills, make the relevant adjustments based on your goal

10. How Do You Leverage Social Media? Choose Your Platform(s) Who is your target audience? Which social media platforms do they use? Options include: Blogging Wordpress , LinkedIn publishing platform, etc. Microblogging sites X , LinkedIn, Facebook, Google+, etc. Video & audio sites YouTube, podcasting, SlideShare Image posting Instagram, Pinterest, X

11. Establish Your Value Maximizing your brand through social media Curated & own content Make deeper connections. Engagement on & offline Create a Social Media Plan , commit to consistent activity, manage your time & track your activity . Manage your brand by being proactive, promote your accomplishments, maximize your participation in meetings & groups, Communicate effectively & Stay relevant.

12. Be Strategic Choose your associates wisely Have a positive attitude Dress and act the part Maintain a professional image online

13. G.K. Chesterton, born Gilbert Keith Chesterton (1874–1936), was an English writer, poet, philosopher, critic, and journalist. He didn't explicitly discuss personal branding, his timeless principles can serve as guiding principles for anyone seeking to build a compelling and influential personal brand. 1. Authenticity and Individuality be true to yourself rather than conforming to societal expectations. 2. Clarity of Expression Have clarity of expression and wit, use the power of words to convey ideas effectively and persuasively. 3. Consistency and Reputation Be consistent with output and have a distinctive style to gain a reputation as a formidable innovator. In personal branding, consistency is crucial for building trust and recognition. 4. Engagement and Interaction Chesterton engaged with his audience through his writings, lectures, and debates. 5. Adaptability and Evolution While Chesterton was known for his unwavering principles, he also demonstrated a willingness to evolve his ideas in light of new evidence or insights.

14. QUESTIONS? "The true individual is a timeless brand, not subject to the trends of the moment but rooted in the enduring values of character and authenticity." G.K. Chesterton I thank you.