Cream Blue Creative Modern Digital Marketing Presentation.pdf

This PPT belong to education for student. digital marketing is a smart way to reach big goals. In DM we read about SEO, PPC, Content Marketing and so on.

1. Created by Deepak sharma
Contact number - 9761651180
website- deepak.wordpressdeveloperindia.com

2. Explaining the continuously growing
significance of digital marketing in the
current business landscape.
Introduction
Digital Marketing

3. Defining digital marketing as the utilization of digital technology to promote
products or services. Highlighting its broad scope, encompassing online
channels such as: websites, social media, search engines, email, and mobile
applications.
Understanding Digital Marketing
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4. Benefits of Digital Marketing
Accurate
targeting
Measurable
results
Wider audience
reach
Cost
efficiency
Enhanced
interactive
interactions

5. Main Channels of Digital Marketing
Website and
Search Engine
Optimization
(SEO)
Social Media
Marketing
(SMM)
Email
Marketing
Content
Marketing
Pay-Per-
Click (PPC)
Advertising
Influencer
Marketing

6. SEARCH
ENGINES
INCREASING
VISIBILITY
ENHANCING
ORGANIC TRAFFIC
Website and SEO
The importance of having a well-designed website.
The role of SEO in optimizing websites for:

7. The appeal of social
media platforms
Creating engaging
content
Social Media Marketing (SMM)
Two-way
communication
Utilizing analytics for
better outcomes

8. Email Marketing
Effectiveness of email marketing
Building an email list
Creating personalized and targeted campaigns
Analyzing email metrics

9. Content Marketing
The significance of content marketing
Providing valuable information
Building brand authority
Creating and distributing relevant and engaging
content

10. Pay-Per-Click (PPC) Advertising
The concept of PPC-based advertising
Generating immediate and targeted traffic
Advertising platforms
Campaign setup
Keyword optimization
Performance monitoring

11. Influencer Marketing

The increasing
influence of
influencers
Collaborating with
relevant
influencers
Reaching and engaging
with specific target
audiences
The importance of
authenticity and
long-term
relationships