Create Your Own Marketing Videos - Plan, Shoot, Edit, Share

Steps for making a marketing video that elevates your online presence as an author. Make a book trailer. Establish a YouTube Channel. Share your videos on social media platforms and embed them in your website.

1. “
PLAN
SHOOT
EDIT Presented by Mindie Burgoyne

2. “
MARKETING 2016 …
VIDEO IS KING
Wall Street Journalreported that luxury car brand, Lexus created over 1000 unique
ads for a recent campaign, each one catering to a slightly different audience segment
on Facebook:
Each video is designed to promote the virtues of the Lexus NX by comapringit to
objects directly relevant to consumers’ tastes. If a user is deemed by Facebook to be
an avid traveler, for example, the ad might follow a travel related theme. ~WSJ

3. “
MARKETING 2016 …
VIDEO IS KING
Three billion videos are viewed on Facebook every day. That’s according to Mark
Zuckerbergon Facebook’s most recent earnings call last month.
Interestingly enough, the same day Facebook announced its three billion views per
day, YouTube changed the settings on its videos to auto-play. Before the change,
videos would only play automatically if they were in a playlist.

4. CREATING VIDEOS
CAN BE …
▶Super Easy
▶Easy to to learn
▶Difficult
▶Hard to understand
▶Extremely
complicated
Pick a level that works for
you.

5. “
TOOLS
•Camera
•Music
•Images
•Editing software
•Computer
•Selfie-stick
(extra)

6. 5 STEPS
•Create a Concept
•Plan / Layout the
Video
•Gather images / clips
•Add titles & sound
•Edit, preview, launch

7. ▶What is your brand?
▶What is the message?
▶What is the tone?
▶How will you build suspense?
▶Selfie? Inteview? Multi-file
video?
▶How long?
1.
CONCEPT

8. ▶Plan out segments
▶Use a Storyboard
▶Write a script for all narration
2. PLAN
LAYOUT

9. ▶Use BIG images –Landscape
▶Shoot a few creative clips
▶Shoot your own images or get
them online istockphotosis one
choice
▶Pay for stock images or get
permission
▶6 to 10 images for 1 to 2
minutes
3. GET IMAGES
& CLIPS

10. ▶Use a title for each segment
▶Obtain soundtrack files
▶Don’t use too much animation –
it’s so annoying and screams
“Amateur”
4. ADD TILES &
SOUND
A good FREE source for soundtracks is Kevin
MacLeod at www.incompetech.com

11. Editing Software suggestions:
▶Windows Moviemaker
▶iMovie (mac)
▶Platform software –YouTube, Facebook,
smartphone
▶WondershareFilmora(has easy mode)
▶Lightworks
5. EDIT,
PREVIEW,
LAUNCH

12. “
MAKE BOOK TRAILER

13. PLANNING IS KEY

14. •What is the mood? Somber, suspense,
funny?
•Will you use stock images or shoot your
own?
•Easy & Quick or complex?
•What editing program will you use?
•Where will the video live?
•Where will you share it?
QUESTIONS TO
ASK
BEFOREHAND

15. ▶Develop the concept
▶Plan Layout –in segments
▶Write Script
▶Gather images & Clips
▶Choose soundtrack & titles
▶Edit, preview, launch, SHARE
BOOK TRAILER
STEPS

16. “
GIVE IT A
TRY
Start with an easy project. Use online
tutorials. Share with friends.
Video is the hottest marketing platform today.
Don’t be left behind.