Creative briefing for diamond suppliers in online marketing

creative briefing

1. Creative Brief

2. 10 creative tips to help improve creatives Short videos to the point Videos no longer than 15 seconds* Subtitles Design for sound off, delight for sound on** Multiple Frames Users get bored: keep attention by changing frames frequently Placement specific assets Use PAC to make assets customised to every placement in one ad* Use multiple formats 3-5 creatives per ad set Highlight the brand early Within the first three seconds of the video Showcase the product or service Get noticed Provoke and promote, utilise new innovative formats and FB products Audience led ads Cater your ads to audience segments Monitor CTR Refresh creatives when CTRs start to fall

3. FACEBOOK & IG

4. Creative Examples Instagram Feed Facebook Feed Collection Ad Facebook Newsfeed

5. Best Practices THINK VERTICALLY: use high-quality, vertical images and occupy maximum screen real estate to communicate your message. DESIGN FOR MOBILE: ensure that text is large enough that it’s legible on mobile so your Pins will stand out in people’s feeds. USE PLACEMENT ASSET CUSTOMISATION: always make sure that you are using the most appropriate creative format for each placement. HIGHLIGHT BRAND BENEFITS: what makes your brand stand out from competitors? Make sure those benefits are highlighted. SHORTEN TEXT: people scroll quickly so keep your text short and concise to get your message across quickly. USE MOTION: allow your ads to stand out in newsfeeds by adding motion e.g. videos, gifs, boomerangs. DESIGN FOR SOUND OFF: most people don’t scroll with sound enabled so design creative for sound off but delight when they have sound on.

6. Requirements Create your own GIF/Video Multiple variations that showcase the create your own tool for engagement rings Videos that showcase the beauty of the products Try to trigger emotions Still images of products but in a creative way. Nice contrasting colors, use of models, make sure the product pops out Product Video Still Images 3 GIF/Videos 5 Videos 20 Images

7. More Inspiration

8. KEY focus points Appeal to emotions Home deco is booming Make your house unique HIGHLIGHT product/showcase beauty. Use of contrasting colors as shown in some examples Product needs to be center of the image Contrast colours Make it Sexy Add potential good music (part of experience) (optional) Not generic pictures. Bring to the front past customers (social proof/reviews) Fun stuff like a pillow fight Jumping on the bed Get more “real life” pictures.

9. Format and Placement Specifications IMAGE VIDEO CAROUSEL COLLECTION File type PNG or JPEG MP4, MOV or GIF Image Cards: PNG or JPEG Video Cards: MP4, MOV or GIF Image Cards: PNG or JPEG Video Cards: MP4, MOV or GIF Max file size 30 MB 4GB Image Cards: 30 MB Video Cards: 4GB Images: PNG or JPEG Video: MP4, MOV or GIF Sound & Captions n/a Both optional but recommended Both optional but recommended (for video cards) Both optional but recommended (for video cards) Technical Requirements 1 second - 241 minutes No. Cards: 2 - 10 Ad Copy Primary text: 125 characters Headline: 40 characters Description: 30 characters FEED & IN-STREAM STORIES RIGHT COLUMN, SEARCH & INSTANT ARTICLES AUDIENCE NETWORK Ratio & Resolution 1:1, 1.91:1 or 4:5 (Video) At least 1080 x 1080 px 9:16 At least 1080 x 1080 px 16:9 or 1:1 At least 1080 x 1080 px Native, banner & interstitial - 9:16 Rewarded video - 9:16

10. What do we need? EMOTIONAL creatives Happy people! Cosy Homes Products in environments USP creatives Best price Quick Delivery Years of experience Sustainability … CONFIGURATOR creatives Create your own Bundle (pillow + duvet cover) Other ideas