Creative thinking is a desirable trait for innovation within an organization. This paper explores the route to creative thinking in the quest at birthing innovation and transformation in an organization.
Critical Thinking Versus Creative Thinking Both concepts are different – one requires logic the other requires going out of the box A Critical Thinker is not necessarily a Creative Thinker – but a Creative Thinker needs to have Critical Thinking Skills
Left Brain Versus Right Brain Logic Analysis Process Sequencing Computation Intuition Imagination Creativity Emotions Visualisation
Creative Thinking Defined “The attitude to accept change and new ideas, a willingness to play with ideas and possibilities, a flexibility of outlook.” - Harris, 1998
Stages in the Creative Process
Gains of Creativity
Impact of Creativity Creativity Drives:
2. Innovation
From Creativity to Innovation
Definition of I nnovation It is always based on change
What is Innovation Really About?
What innovation Entails?
Innovation and Value Innovation is the process of creating something new and of value for Society.
Innovation Process
Sources of Innovation
The Oslo Manual for Innovation
Drivers for innovation
Dimensions of Innovation
SYSTEM New series of cars, planes, computers, TV New generation (MP3 and download as substitution of CD) Steam engine, ICT, biotechnology, nanotechnology COMPONENT Improvement of components New components for existing systems Advanced materials improving component properties INCREMENTAL “do better what we already do” “new for the company” RADICAL “new for the world” SYSTEM New series of cars, planes, computers, TV New generation (MP3 and download as substitution of CD) Steam engine, ICT, biotechnology, nanotechnology Classification of Innovations
Creating the Innovation DNA
Driving Innovation to Transformation
The Path from Innovation to Transformation in Service Businesses