crisis .pptxbimgndklfgnd'kgnerignrngfkf bi

SrihariChandanBangar 35 views 13 slides Sep 02, 2024
Slide 1
Slide 1 of 13
Slide 1
1
Slide 2
2
Slide 3
3
Slide 4
4
Slide 5
5
Slide 6
6
Slide 7
7
Slide 8
8
Slide 9
9
Slide 10
10
Slide 11
11
Slide 12
12
Slide 13
13

About This Presentation

rijgosrpzmgierohgnfkbrm;izdjfcklbmn dhfbfeiow;nzrsfkrvjdv jegnizsnrfvjfgbfjgnsritjwogkvinahewprfmgnbruhtap4eitfgkvmjnthzdijfkosaiherajnxrwjakrsdm'vlfksd-udobvkjdfnireaufurbv bijgierhggjnzbiosugeriahvjnapseir94uegoirngvoaiw90ghioernvgkngD-Mart's philosophy is centered around providing everyda...


Slide Content

CRISIS MANAGEMENT IN BYJUS "A Study of the Byju's Crisis: What Happened and How It Was Managed"

What Went Wrong With Byju's, Which Was Once Valued At $22 Billion?? This Photo by Unknown Author is licensed under CC BY-NC-ND

INTRODUCTION Founded in 2011 by Byju Raveendran. One of India's largest ed-tech companies with a global presence. Innovative learning platform offering video lessons, interactive quizzes, and personalized study plans. Rapid growth driven by significant investments and a strong user base. Revolutionized education by making learning accessible and engaging for millions of students. Faced challenges that tested the company's resilience and ability to adapt.

CHALLENGES FACED High Advertising Costs : Over ₹2,000 crore (32% of expenses) spent on marketing, including brand ambassadors, sports teams, and global sponsorships. Educational Landscape Shifts : Difficulty in adapting to changes in education, including regulations and curriculum needs. Technological Dependence : Vulnerability to user dissatisfaction due to tech errors, cybersecurity issues, or service interruptions. Limited Subject Coverage : Focus on core subjects like physics and math may limit appeal to a broader audience. This Photo by Unknown Author is licensed under CC BY-SA

METEORIC RISE OF BYJU'S

THE METEORIC RISE It quickly gained popularity and reached a valuation of $22 billion in 2022. Their innovative approach to education, coupled with celebrity endorsements, propelled Byju’s to unprecedented heights. Interactive videos and technology played a key role in Byju's success. Celebrity endorsements from Shah Rukh Khan and Messi boosted its popularity. Valuation soared to $22 billion , making Byju's the world's most valuable ed-tech startup.

THE TUMULTUOUS FALL Byju's experienced a rapid rise followed by a sharp decline . Post-Covid expansion led to cash-flow problems and a $1.2 billion loan dispute with creditors Allegations surfaced about a toxic work culture and intense pressure on employees to acquire customers. Think & Learn Pvt Ltd. , Byju's parent company, was scrutinized for not paying PF money to employees and faced suspension by Google and Facebook for non-payment of ad dues .

KEY REASONS BEHIND THE BYJU’S DOWNFALL Deviation from Core Educational Focus Aggressive Financial Practices and Debt Overload Overreliance on Acquisitions Customer Retention Issues Lack of Innovation in Content Delivery

Revenue vs. Losses : Revenue remained steady, but losses surged from ₹252 crore to ₹4,564 crore between 2019-20 and 2020-21. Reporting Issues : Delayed filing of 2021/22 financial results by nearly a year led to Deloitte and three board members resigning, with the CFO and CTO quitting in November 2023. Personal Sacrifice : By November 2023, the founder had to mortgage personal properties to secure a loan for employee salaries. Valuation Drop : The company's valuation fell to $1 billion, a significant decline from its peak.

How had they managed ? Focus Shift : BYJU'S plans to prioritize the BYJU's Tuition Center. Investment : $200 million will be spent over the next 12-18 months Growth Targets : Aims to enroll 1 million students and expand to 500 centers in 200 cities. Public Listing : Anticipates going public within 18 months. The success of the ongoing capital-raising effort will likely play a pivotal role in determining the company's ability to execute a successful turnaround.

HOW TO OVERCOME WITH THE CRISIS??

THANK YOU “Come fall in love with learning” BANGARU SRIHARI CHANDAN BA4-06 BODA PAVAN KALYAN BA4-08 DHIDDI SANDEEP KALYAN BA4-14 VIVEK GOUD BA4-22
Tags