CRM what it is and how it helps org.pptx

crm

1. CRM Thursday, 9.5.2024

2. 1 2 CRM Solution: FLOW How to achieve Aims and targets TABLE OF CONTENT

3. CRM

4. CRM Consumers today expect a personalised customer experience catering to them as individuals. In order to meet these expectations, you have to understand what your audience wants and needs, and you must understand how to deliver on these requirements better than your competition. The CRM process helps your organisation achieve these goals. Customer relationship management is a vital part of any business nowadays where companies are trying new marketing methodologies and promotions to bring in more and more customers. The customer relationship management tools in the companies will do exactly that helping your executives to be more attentive in business opportunity generation sourcing in leads from various areas of business. Moreover, these customer relationship management tools have become integral parts of many businesses where most of their business opportunities are sourced from it

5. Value from CRM Providing better customer care Service contact management Feedback analytics Dedicated support for Core Customers Customer needs analysis Segmentation and targeting Marketing campaigns Lead generation activities Personalized customer service Better customer care Dedicated support Acquisition strategies Need analysis Generating new potential customers Sales forecasting and reporting Support 3 Customers 4 Sales 1 MARKETING 2

6. Main Feature Generate leads from various sources With the capability to generate leads from various sources allowing you to boost your business opportunities. Generate leads from websites, and eCommerce platforms Generate leads from incoming emails. Lead generation from marketing campaigns, and promotional programs The 360-degree view on all CRM operations Advanced functional tools on leads Tools for the management of leads and added advantage on opportunity generation Lead Mining, Generation and Enrichment Follow-up on leads where you can schedule activities. Deduplication & Lead Import

7. Benefit Using Data Analytics on CRM Improved Customer Insights The depth and accuracy of customer insights improve significantly with data science. Companies can better understand customer behavior, preferences, and pain points, allowing them to tailor their products and services accordingly Enhanced Customer Engagement With personalized content and recommendations, customer engagement increases. By providing customers with what they need when they need it, companies can build stronger and more loyal customer relationships. Reduced Churn Rates Data science can predict customer churn and allow businesses to implement strategies to prevent it. This not only saves customer relationships but also reduces the cost of acquiring new customers. Efficient Marketing Marketing campaigns become more efficient and cost-effective when data science is involved. Companies can focus their resources on strategies that deliver the best results. Increased Sales Predictive analytics can identify cross-selling and upselling opportunities. By recommending relevant products or services, companies can boost their sales and revenue.

8. Still on Convinced SUMMARY MARKET ANALYSIS Appreciate IMPROVE PRODUCTS & SERVICES Retention Savings The main reason why customers have left companies is customer service problems (67%), followed by competitor's price (15%) and product problems (15%) - (source Esteban Kolsky ) Companies could recover up to 63% if they reestablished relationships within 3 weeks -(source Nelsen) 3 out of 10 customer complain on social media -(CFI Group) Your online conversion rate can improve by roughly 8% when you include personalized consumer experiences. -(source Trust Pilot) Feeling unappreciated is the #1 reason customers switch products and services. -(source New Voice Media ) A whopping 95% of consumers say that customer service is essential for brand loyalty. -(source Microsoft)