Crocin V/S Combiflam

CROCIN PAIN RELIEF V/S COMBIFLAM PLUS.
MACRO FACTORS IMPACTING MARKET
PERFORMANCE OF THE INDIVIDUAL MARKET
ATTRACTIVENESS AND COMPETITIVENESS
TARGET CUSTOMER AND THEIR SPECIFIC NEEDS
PRICE AND NON PRICE FACTORS
INSIGHTS DEVELOPED
ACTION OF BRAND MANAGER
LEARNING DRIVE
LESSON LEARNT

1. Crocin Pain Relief v/s Combiflam Plus Presented By: Vicky Jain

2. gg Specific Macro Factors Impacting Market Supply chain disruption Crocin: Brand was acquired in order to safeguarded the position of Calpol Combiflam: C onvey that ‘Combiflam plus understands your pain’ Combiflam: CDSCO found it to be of substandard quality Crocin: Paracetamol comes under NLEM, 2013, and is under price control Combiflam: Digital campaign #Lockdownwalilife Crocin: Direct advertising

3. Source: Statista

4. Over 200 paracetamol brands are sold in India Competitiveness from alternative and home remedies Other allopathic medicnes : Calpol, Coldrex , Dolo , Dyspirin COMPETITIVENESS OTC: Easily approachable catering maximum population Cost effective and time saving OTC ANALGESIC: Most preferred for headaches and pain relief Attractiveness of the Segment

5. Target Customers And Their Specific Needs Target group is the large masses with symptomatic relief from mild to moderate pain in conditions like headache, migraine, muscle pain and in backache, tooth pain and other musculoskeletal pain (body pain). Recommended for adults and not for children below 12 years of age. People under some sort of medication related to a cardiovascular disease are prohibited to use these medications. Specific Needs: Least to no side effect Economical and Cost Effective Caters to wide range of people with very less/no side effects

6. The factors driving the market include Change in the sedentary lifestyle Rise in the Preventive Healthcare Rising Patient Awareness Market Leverage Digitalization is the next big thing Increase in online seminars, e-detailing resulting in increase in brand recall. Advertisements making the product more relevant and reach out to maximum customers. Social Media presence.

7. Differentiating factors between Combiflam Plus and Crocin Pain Relief

8. Price and Non-Price F actors of Brands in Q uestions

9. Insights Developed

10. Brand Manager can take following actions for Success

11. Learning Drive I n our P rofessional Journey B rand growth in future

12. L esson learnt so far