Croma Ppt

1. PRESENTED BY- KULDEEP MATHUR MANAS KANUNGO DEEPAK KHANDELWAL RADHEMOHAN SHARMA TATA CROMA

2. CONTENTS OUR BRAND PHILOSOPHY ABOUT CROMA ABOUT INFINITI RETAIL LIMITED WHY CROMA? STORE OBJECTIVES STORE FORMAT PRODUCT CATEGORY STORE LOCATIONS STORE PHOTOS

3. OUR PHILOSOPHY IS- WE HELP YOU BUY

4. Brand Philosophy If service wasn't important. If technology wasn't complex. If variety wasn't confusing. We would have no reason to be in business. We help you buy.  

5. India’s first national , large format, specialist retail chain for consumer durable s & electronics Croma is owned and run by Infiniti Retail Limited Infiniti Retail – a 100% subsidiary of Tata Sons. Woolworths Ltd, provides technical support and strategic sourcing facilities from its global network . About cromā

6. The first Croma store was launched in Juhu , Mumbai on October 9, 2006 Croma has over 180 brands and 6000 products Plush stores, floor space between 15,0000 to 20,000 sq. feet 15 Stores currently located in 5 cities. Croma planning to open 100 stores across India

7. About Infiniti Retail Limited Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma , a national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu , Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.

8. WHY CROMA? Widest range of products Choose from 6000 products across eight categories We help you buy Sound and knowledgeable advice from well-trained advisors to help you make informed buying decisions. A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally. Customer commitment Croma not only gives you a world-class shopping experience, but also backs it with great after-sales service.

9. CONTD….. Great deals and offers Croma periodically offers exciting deals on all your favourite products. A first of its kind Consumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players. Croma is the first of its kind Large-format, specialist and pan-Indian.  

10. Store Design Objectives Consistent with retailers image and strategy. Positive influence on customer satisfaction and purchase behavior. Cost effective & Flexible

11. STORE FORMAT Croma Stand Alone Stores – 15,000 to 20,000 sq. ft. Croma Stores located in Malls – 5000 to 10,000sq. ft.

12. PRODUCT CATEGORY Large Appliances – Refrigerators, AC, Washing Machines Small Appliances – Microwave owen

13. Product Category Computers - Home PCs, Laptops Music & DVD - Audio & Video CDs/DVDs

14. CONTD……. Communications - Mobile phones Gaming - Gaming Hardware/ Softwares

15. Home Entertainment – Home theatre, T. V., DVD players Imaging - Digital Camera, Camcoder

16. Store Locations Mumbai – Juhu , Malad , Santacruz Airport, Dahisar , CBD Belapur , Vashi , Bhayandar & Mulund Pune – Wanowari & Yerwada Ahmedabad – Memnagar & S G Highway Junction Surat – Ghod Dod Road Bengalooru – Koramangala New Delhi – New Deepali Chowk

17. STORE PHOTOS