Cross-network in Google Analytics 4.pdf

A helpful guide to cross-network in Google Analytics 4, with examples (Performance Max - Smart Shopping - Discovery ads).

1. Cross-network in GA4
What Is

2. Cross-network allows users to find your
website via ads across networks.
It is one of the default channel groups in
GA4 is organic shopping.
You can track campaigns through
multiple channels within GA4.
Cross-network

3. ✅ Discovery : Discovery ads appear mainly on YouTube,
Discover, and Gmail.
✅ Performance Max : PMax can show up on multiple Google
platforms, such as YouTube, Display Network, Search,
Shopping, Discover, Gmail, and Maps.
✅ Smart Shopping : It includes Google Search Network,
Google Display Network, YouTube, and Gmail.
Cross-network channel examples

4. Performance Max is the most common
illustration of a cross-network.
PMax provides several options for your ads placement.
Cross-network channel examples

5. You can view cross-network channel group on reports in
acquisition section.
Go to Reports > Acquisition > Traffic Acquisition.
Find cross-network in GA4

6. You can enhance the report by adding another column,
such as Ads group ID, which in the following case is
Performance Max . With this feature, you are able to analyze
metrics such as users, engagement rate and revenue.
Find cross-network in GA4

7. Find cross-network in GA4