CtityBank guideline

CtityBank guideline

1. Brand Standards
Citigold and Citigold Select

2. Brand Standards
Citigold and Citigold Select
Contents
Introduction 1
Identity Overview 2
Visual Elements 3
Stationery 4
Presentation Materials 5
Print Communications 6
Signage and Environments 7
Online Communications 8

3. Brand Standards
Citigold and Citigold Select
Identity Overview
4 June 2008
Premium relationships for affluent Citibank
customers are defined through our Citigold
product and service offerings. Design elements
encompass the full range of customer materials
including environments/signage, online banking,
printed materials, advertising, etc.
Citigold is a service aimed primarily at individuals
who have the ability to invest in Citi products,
with a minimum portfolio value no less than
US$100,000 or a similar value in the local
currency. Services offered by Citigold include:
Treasury securities•
Structured Products•
Savings Plans•
Mutual Funds and Bonds•
Deposits with favorable rates•
Travel Planning arrangements•
Investment strategy and news •
Serving even more affluent customers Citigold
Select is targeted at individuals who can invest
in the excess of US$500,000. Citigold Select
offers top-tier personal wealth management,
comprehensive banking services and sophisticated
tools to meet the financial needs of the customers.
These guidelines have been created to help you to
implement the Citigold and Citigold Select brand
expression. They explain the brand essentials of
the system and demonstrate their correct use
across a sampling of applications.
Introduction

5. Identity Overview
Brand Standards
Citigold and Citigold Select
Contents
Visual Elements 2.2
Application Examples 2.4

6. Brand Standards
Citigold and Citigold Select
Identity Overview
2.2 June 2008
The visual elements of our brand — our logos,
wordmarks, color, typography and imagery —
are the building blocks for our visual identity.
This document gives a brief overview of these
elements and how they are used across a broad
range of applications.
Logo
The Citi brand name and the Arc are the key
components of our branding system. The
logo is the unifying element across all our
communications.
Wordmarks
The wordmark should always be used with the Citi
logo or the Citibank logo, never alone.
Logos and wordmarks are provided solely for
illustration. Check with Citigroup Trademark
Counsel for availability in your market.
Color
Colors have been carefully selected to illustrate
the Citigold and Citigold Select brands. Guidelines
are provided across a wide range of applications.
Type
Interstate is the approved Citi typeface. It
blends the modern and the classic for a unique
typographic voice. Use Arial in Microsoft
®
Office
documents and for HTML text online.
Imagery
Our image style helps our communications stand
out from those of our competitors. Our image
criteria should be referred to whenever an image
is selected.
Visual Elements

7. 2.3
Brand Standards
Citigold and Citigold Select
Identity Overview
June 2008
Interstate
ABCDEFGHIJKLMNO
abcdefghijklmnopqrs
012345$%?&
Citi Gold
Citi Light Gold
White
Citigold Green
Citigold Blue
Citigold Orange
Citigold Yellow
Black
Citi Red

8. Brand Standards
Citigold and Citigold Select
Identity Overview
2.4 June 2008
Stationery
Our stationery system helps us present a clear,
unified and consistent identity. Because stationery
is such a personal communication tool and serves
as a visual reminder of our brand, each office
must use the artwork and templates provided.
Refer to the guidelines and assets section
of www.citigroup.net/brand/.
Presentations
Our presentation system provides a consistent
look every time we present to a client. Our
master templates should be used at all times.
Refer to the guidelines and assets section of
www.citigroup.net/brand/.
Print communications
Samples of our print communications are
shown here. Our base grids should be used at
all times when producing print communications.
Refer to the guidelines and assets section of
www.citigroup.net/brand/.
Application Examples

9. 2.5June 2008

11. Visual Elements
Brand Standards
Citigold and Citigold Select
Contents
Logos 3.2
Wordmarks 3.3
Wordmark and Logo:
Color Variations 3.4
Wordmark and Logo:
Size Relationship 3.5
Wordmark and Logo:
Placement Relationship 3.6
Wordmark and Logo:
Clear Space and Minimum Size 3.7
Wordmark and Logo:
Incorrect Use 3.8
Registration Symbol Use 3.9
The Arc 3.10
The Arc: Color Variations 3.11
The Arc and the Logo:
Size Relationship 3.12
The Arc:
As a Bridge to Financial Success 3.13
Using the Arc: Covers 3.14
Using the Arc: Text spreads 3.15
The Arc: Incorrect Use 3.16
Color: Citigold 3.18
Color Relationships: Citigold 3.19
Color: Citigold Select 3.20
Color Relationships: Citigold Select 3.21
Typography 3.22
Typography:
Tracking and leading 3.23
Typography:
Size Relationships 3.24
Imagery: Style Overview 3.25
Charts and Graphs 3.26

12. Brand Standards
Citigold and Citigold Select
Visual Elements
3.2 June 2008
Logos
The Citi name and the Arc are the key
components of our branding system that visually
connect all Citi businesses.
The logos are custom-designed artwork. Always
use the approved artwork, available for download
from the guidelines and assets section of www.
citigroup.net/brand/. Never re-create the logos.
Logos are provided solely for illustration. Check
with Citigroup Trademark Counsel for availability
in your market.
The use of Citi or Citbank is dictated by local
business regulations and must be checked with
local legal counsel before implementing.

13. 3.3
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
Employee Name
Employee Title
Legal Entity Name
Address Line 1
Address Line 2
T 000 000 0000
F 000 000 0000
[email protected] om
Employee Name
Employee Title
Legal Entity Name
Address Line 1
Address Line 2
T 000 000 0000
F 000 000 0000
[email protected] om
wordmark
wordmark
Wordmarks
The Citigold and Citigold Select wordmarks aid
recognition of all Citigold-specific activities.
Always use the approved artwork, available for
download from the guidelines and assets section
of www.citigroup.net/brand/. Never re-create the
wordmarks.
Wordmarks are provided solely for illustration.
Check with Citigroup Trademark Counsel for
availability in your market.
logo
logo

14. Brand Standards
Citigold and Citigold Select
Visual Elements
3.4 June 2008
Wordmark and Logo
Color Variations
Different color versions of the wordmarks and
logos have been created to accommodate
different applications. When using the logo
without a wordmark, continue to follow the color
usage guidelines outlined below.
1 One-color gold positive wordmark
with one-color gold positive logo
Use a one-color gold positive wordmark with the
one-color gold positive logo on white or light
backgrounds.
2 One-color positive wordmark with
one-color positive logo
Use the one-color positive wordmark with
the one-color positive logo on white or light
backgrounds when four-color or spot color
reproduction is not available.
3 One-color reverse wordmark with
one-color reverse logo
Use the one-color reverse wordmark with
the one-color reverse logo on black or dark
backgrounds when four-color or spot color
reproduction is not available.
1
2
3

15. 3.5
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
The logo must appear on all communication
pieces. When a wordmark is used together
with the logo, the following size relationship
guidelines should be followed.
1 Minimum relationship
On stationery, the x-height of the wordmark is
0.3 the x-height of the logo. This is the minimum
proportion of the wordmark in relation to the
logo.
2 Maximum relationship
For applications, the proportion of the wordmark
to the logo may be increased. The x-height of
the wordmark should never be more than 0.5
the x-height of the logo. On print collateral, the
x-height of the wordmark is always 0.5 the x-
height of the logo.
3 Restricted space only relationship
If space is restricted, the wordmark
and logo may be used in a stacked arrangement.
The two elements are aligned either flush right
or flush left with the wordmark positioned above
the logo. The x-height of the wordmark is 0.5
the x-height of the logo. The baseline of the
wordmark sits 1.5x above the top of the x-height
of the logo.
Wordmark and Logo
Size Relationship
0.5x
x
2
0.5x
x
x
1.5x
0.5x
3
x
1.5x
0.5x
0.3x
x
1
0.3x
x

16. Brand Standards
Citigold and Citigold Select
Visual Elements
3.6 June 2008
Wordmark and Logo
Placement Relationship
When using a wordmark, the logo should always
appear to the right of the wordmark.
Correct Placement
1 When the wordmark and the logo are aligned
by their baselines, the logo appears to the
right of the wordmark.
2 The logo appears to the right and below the
wordmark.
Incorrect Placement
3 When the wordmark and the logo are aligned
by their baselines, do not place the logo to
the left of the wordmark.
4 Do not place the logo to the left or above the
wordmark.
1
2
4
3

17. 3.7
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
Wordmark and Logo
Clear Space and
Minimum Size
Clear space and minimum size standards ensure
the clarity and legibility of the wordmark and
logo in all applications.
1 Clear space
Clear space is the area surrounding the logo or
wordmark that must always be free of any text
or graphic elements.
The minimum clear space shown here should
always be maintained. Whenever possible,
allow for more clear space than the minimum
requirement. Minimum clear space has been
built into all logo artwork.
2 Clear space between elements
When the wordmark and logo share the same
baseline, a minimum clear space of 1.5x must be
maintained between them.
3 Minimum size
The minimum size at which the wordmark
should appear is 3.5pt, measured from the
height of the wordmark’s lowercase letters.
2
1.5x minimum
x
1.5x minimum
x
x
0.75x
0.75x0.75x
x
1
0.75x 0.75x
0.75x
0.5x
x
0.75x 0.75x
0.75x
0.5x
x
3
3.5pt 3.5pt
7pt

18. Brand Standards
Citigold and Citigold Select
Visual Elements
3.8 June 2008
Examples of incorrect use of the logo and
wordmark are shown here.
Always use the approved artwork, available for
download from the guidelines and assets section
of www.citigroup.net/brand/.
1 Do not place the wordmark or logo on a
background that does not provide sufficient
contrast for legibility.
2 Do not stretch or distort the wordmark in any
way.
3 Do not recreate the wordmark.
4 Do not italicize or slant the wordmark.
5 Do not place the Arc over the “citi” in Citigold.
6 Do not stack or center “Citigold” and “Select”
7 Do not use the wordmark in any color other
than white, black or C iti Gold.
8 Do not add a drop shadow or any dimension to
the wordmark or logo.
Wordmark and Logo
Incorrect Use
1
2
3
Citigold Select
4
5
6
7
8

19. 3.9
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
align
Without registration symbol With registration symbol
Stationery
Building signage
Large outdoor advertising, e.g.,
billboards
Television commercials
Promotional items
Marketing, promotional and
advertising materials
Web sites
PowerPoint presentations
Other outdoor, e.g., poster-
sized advertising
Registration Symbol Use
The Citi logo is a registered trademark. The
registration symbol does not need to appear
with the logo in all applications but there are
certain applications where it must appear.
Please follow the rules specified below.
Size and placement
The registration symbol (®) should always
appear to the right of and aligned to the base
of the Arc as shown.
Master artwork has been created which
provides the registration symbol in a fixed size
and position. Always use the approved artwork,
available for download from the guidelines and
assets section of www.citigroup.net/brand/.
When the Citi logo is used at extremely large or
extremely small sizes, and when the registration
symbol might become too prominent or illegible,
it should either be visually adjusted or not used.
When used, the registration symbol should
always maintain its alignment to the base
of the Arc.
Registration symbol use
The registration symbol is not used on
stationery, building signage, outdoor
advertising, television commercials or
promotional items.
The registration symbol must be used on
marketing, promotional and advertising
materials, Web sites, PowerPoint
®
presentations
and other outdoor.
When the registration symbol is required, always
use the master artwork.
Legal Legend Use:
A legal legend also should appear on materials
that include a registration symbol. An example of
a legal legend is the following:
“Citi and Arc Design is a registered service mark
of Citigroup Inc.”*
*Note: This legal legend may change to address
additional trademarks used in specific materials.
Consult Citigroup Trademark Counsel for
appropriate language.
Note: Registration symbol use in each market
should be verified by Citigroup Trademark
Counsel.

20. Brand Standards
Citigold and Citigold Select
Visual Elements
3.10 June 2008
The Arc is the unifying element across all Citi
businesses. Representing a bridge to financial
success, the Arc embodies all that we offer
to our clients, across all lines of business,
worldwide.
The Arc is a key component of our new branding
system. It may be used as a stand-alone symbol,
but must always adhere to the guidelines below.
Always use the approved artwork, available for
download from the guidelines and assets section
of www.citigroup.net/brand. Never re-create the
Arc.
Follow these guidelines when reproducing
the red Arc in print. The principles outlined
here should also be applied to other media.
When animated, the Arc should respect these
principles, once it has reached its final resting
point.
1 Clear space
Clear space is the area surrounding the Arc
that must always be free of any text or graphic
elements. This ensures that our Arc is always
visually prominent.
The minimum clear space shown here should
always be maintained. Whenever possible,
allow for more clear space than the minimum
requirement. Minimum clear space has been built
into all artwork.
The Arc
1
x
0.25x
0.25x
0.5x
0.25x

21. 3.11
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
The Arc
Color Variations
The Arc is used in different colors to
accommodate different applications. When
reproducing the Arc in full color, it should always
appear in red.
1 One-color red positive Arc
Use the one-color red positive Arc on white, silver
or light backgrounds.
2 One-color black positive Arc
Use the one-color black positive Arc for
applications printed in black only.
3 One-color reverse Arc
Use the one-color reverse Arc on black or dark
backgrounds. The Arc appears in white.
1
2
3

22. Brand Standards
Citigold and Citigold Select
Visual Elements
3.12 June 2008
The Arc and the Logo
Size Relationship
The Arc should never appear alone without
either the Citi logo or the logo of the relevant
line of business. Follow the sizing and placement
guidelines below.
1 Size relationship
Use the formula to determine the minimum
proportion of the Arc in relation to the Citi logo. If
the height of the Arc within the logo is x, then the
x-height of the stand-alone Arc should be at least
2x, or two times the x-height of the Arc within the
logo. The Arc should always appear in conjunction
with the Citi logo.
2 Minimum size
The Arc should never appear smaller than defined
above. The size of the logo on all print collateral is
predefined. For more details, please see the print
communications guidelines for details.
3 Maximum size
The maximum size of the Arc on any
communications piece is predetermined by the
minimum clear space (see p.4.10). This clear
space should always be maintained between the
edge of the Arc and the boundary of the page on
which it sits.
Arc usage on these pages is purely for
illustration of size relationships only, not as
acutal examples.
1
2x
x
32
dream reality
dream reality

23. 3.13
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
The Arc
As a Bridge
to Financial Success
When linking two elements, be they words or
images, the Arc should always represent a bridge
to financial success, as illustrated here. The Arc
should never be used solely as a decorative
element.
Using the Arc
The examples show how the Arc can be used in
a variety of ways in print. Always follow these
guidelines when using the Arc.
1 Arc with text
2 Arc with imagery
image 1
x
0.25x
image 2
2
x
0.25x
dream reality
1

24. Brand Standards
Citigold and Citigold Select
Visual Elements
3.14 June 2008
The examples show how the Arc can be used on
covers in a variety of ways. Always follow these
guidelines when using the Arc. The Arc must
always appear in the same visual field as the Citi
logo.
Using the Arc
Covers
Having an epiphany Having a storefront

25. 3.15
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
Using the Arc
Text spreads
When using the Arc as a graphic element with
text, always ensure that the differentiation
between the elements is clear. The Arc should not
appear as if it is linked to the body copy.
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dream reality

26. Brand Standards
Citigold and Citigold Select
Visual Elements
3.16 June 2008
43
2
The Arc
Incorrect Use
The Arc should never be used in ways other than
those illustrated in these guidelines. Examples of
incorrect use are shown here.
1 Do not crop the Arc.
2 Do not rotate or alter the Arc.
3 Do not use more than one Arc.
4 Do not reproduce the Arc in Citi Gold.
5 Do not create repeated patterns with the Arc.
6 Do not use the Arc to link type with imagery;
use only with text about financial success.
7 Do not use the Arc as a decorative element, or
to create other objects.
8 Do not use the Arc as punctuation.
1

27. 3.17
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
8
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65

28. Brand Standards
Citigold and Citigold Select
Visual Elements
3.18 June 2008
In lieu of the colors listed on this page, you may use the PANTONE
®
colors cited, the
standards for which can be found in the current edition of the PANTONE formula guide.
The colors, CMYK, and RGB breakdowns shown on this page have not been evaluated
by Pantone, Inc., for accuracy and may not match the PANTONE Color Standards. For
accurate PANTONE Color Standards refer to the current edition of the PANTONE formula
guide. PANTONE
®
is the property of Pantone, Inc.
Color is one of the key elements used to aid brand
recognition. Our color palette represents our brand
personality and has been carefully selected to
differentiate us from our competitors.
The Citigold and Citigold Select identity systems
use both core and secondary colors. Although
the same color palette is used for both Citigold
and Citigold Select, the proportional relationships
of colors used varies. Citigold Select uses a high
percentage of black to differentiate it from Citigold
and to reinforce its more premium status.
Core Colors
Citi Red, Citi Gold and Citi Light Gold are the core
colors of our color palette. White and black are also
important parts of the system.
Secondary Colors
Use the secondary colors to extend and
complement the core colors.
Color Matching
For accurate color matching, please note the four-
color process mixes in the chart to the left.
Every color in the Citi palette has a precise color
reference, as shown at right. All applications
should use the exact color values that correspond
to the medium being employed.
Color
Citigold & Citigold Select Citi Gold
(or PANTONE
®
872)
C32.M37.Y58.K16
r181 g153 b92
Citi Red
(or PANTONE 485)
C0.M100.Y100.K0
r255 g0 b0
White
Core colors
Black
Citi Light Gold
(or PANTONE 468)
C6.M9.Y23.K0
r221 g211 b175
Citigold Green
(or PANTONE 376)
C50.M0.Y100.K0
r51 g204 b0
Citigold Blue
(or Process Cyan)
C100.M0.Y0.K0
r51 g153 b204
Secondary colors
Citigold Orange
(or PANTONE 144)
C0.M53.Y100.K0
r233 g131 b0
Citigold Yellow
(or PANTONE 116)
C0.M16.Y100.K0
r225 g204 b0

29. 3.19
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
White
Black
Color Relationships
Citigold
To maintain the simple elegance of the Citigold
look and feel, we rely on a proportional color
relationship. This diagram represents the correct
proportional relationship of the colors from
the Citigold core and secondary color palettes,
illustrating how proper use of the palettes will
create a clear expression of the Citigold level of
service.
Primary
Citi Light Gold
White
Citi Gold
Secondary
Text Only
Citigold Green
Citigold Blue
Citigold Orange
Citigold Yellow
Black

30. 3.20
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
Color Relationships
Citigold Select
To maintain the simple elegance of the Citigold
Select look and feel, we rely on a proportional
color relationship. This diagram represents the
correct proportional relationship of the colors
from the Citigold Select Core and Secondary
color palettes, illustrating how proper use of
the palettes will create a clear expression of the
Citigold Select level of service.
Primary
Citi Light Gold
White
Citi Gold
Secondary
Citigold Green
Citigold Blue
Citigold Orange
Citigold Yellow
Black

31. Brand Standards
Citigold and Citigold Select
Visual Elements
3.21 June 2008
Typography
Typography is an important part of our identity
system. Using it consistently presents a unified
look for all our designs. It is essential to use only
the approved typeface.
Interstate is the approved Citi typeface. It
blends the modern and the classic for a unique
typographic voice. It should be used whenever
possible in all communication pieces. Use only
the weights shown in these guidelines. Use
color, size and weight to create an information
hierarchy.
Arial is used in Microsoft
®
Office documents and
for HTML text online. Use only the weights and
styles shown here.
Non-Roman Typefaces
For languages that use non-Roman characters,
the following typefaces should be used:
ABCDEFGHIJKL
abcdefghijklm
1234567890
Arial Regular
ABCDEFGHIJKL
abcdefghijklm
1234567890
Arial Bold
For Microsoft Office documents and HTML text online only
Kannada
KNW-TT Nandi
Japanese
DFHS Gothic W7MP
Arabic
Gihan Light
Simplified Chinese
DF Hei
Traditional Chinese
Apple Li Gothic
Gujarati
Gurmukhil Lys
Hindi
Kruti Dev 010
Tamil
LT TM Mullai
Korean
HY Gothic
ABCDEFGHIJKL
abcdefghijklm
1234567890
Interstate Light Italic
ABCDEFGHIJKL
abcdefghijklm
1234567890
Interstate Bold Italic
ABCDEFGHIJKL
abcdefghijklm
1234567890
Interstate Light
ABCDEFGHIJKL
abcdefghijklm
1234567890
Interstate Bold
Primary typefaces
ABCDEFGHIJKL
abcdefghijklm
1234567890
Interstate Regular
Secondary typeface

32. 3.22
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
Typography
Tracking and leading
All Citigold and Citigold Select body copy should
be set with a tracking of -5 and with leading 2
points more than than the type size (e.g., 8.5pt
type with 10.5pt leading).
In cases where text is equal to or smaller than
7pt, the leading decreases to 1.5pt more than the
type size (e.g., 6pt type with 7.5pt leading).
In cases where text is equal to or larger than
37pt, use your discretion with the leading,
keeping the same spatial relationship shown in
the examples.
Lorem ipsum
dolor sit amet
tracking is always set at -5
In this example, the headline
is set at 48pt, the leading is
set at 56pt and the tracking is
set at -5
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce ultricies nibh
eu dui. Donec dignissim cursus arcu. Suspendisse a massa. Donec vitae urna.
Sed venenatis lobortis erat. Suspendisse non odio eu purus tristique euismod.
Mauris pellentesque. Morbi ac odio. Aliquam eleifend. Suspendisse potenti. Nunc
porta neque non velit. Etiam eget orci. Maecenas convallis pulvinar wisi. Pellen-
tesque lobortis tortor in dolor. Nam ipsum eros, aliquet id, tempor et, nonummy
sed, sem. Morbi id magna in mi adipiscing fermentum. Vestibulum tristique diam
id mauris. Nullam et felis non arcu fermentum vehicula. Vestibulum nonummy,
lectus eget consectetuer ullamcorper, felis diam fringilla est, ut laoreet neque
ligula a leo.
Nunc dictum interdum metus. Sed aliquam nonummy metus. Mauris lorem
lorem, dignissim non, suscipit ut, interdum in, quam. Duis facilisis quam a risus.
Morbi at nunc. Suspendisse ut purus. Praesent convallis aliquet turpis. Sus-
pendisse egestas. Nullam mi elit, congue at, malesuada et, consectetuer eu,
nibh. Vestibulum ante. Aliquam vehicula, tellus eget bibendum tincidunt, tellus
elit mollis turpis, ut pretium turpis neque et ipsum. Ut semper urna quis libero.
Praesent metus. Pellentesque sodales tellus at magna. Quisque purus sapien,
aliquam sed, aliquet quis, interdum at, neque. Integer pulvinar, neque sagittis
ornare interdum, sem leo fermentum tellus, non molestie nisl sapien eget libero.
Maecenas malesuada porta pede.Standard body text size is set
at 8.5pt, the leading is set at
10.5pt and the tracking
is set at -5

33. Brand Standards
Citigold and Citigold Select
Visual Elements
3.23 June 2008
Typography
Size Relationships
Pro f e ssional w ealth management
Creat e w ealth
Pro f e ssional w ealth management
Building w ealth
There are no fixed point sizes for the Citigold
and Citigold Select typography expression. The
system has been designed to offer maximum
flexibility across a variety of applications. When
designing communications, please be sure to
utilize logical and harmonious increments.
0.5x
x
Equal Headline
Medium
Header
Large
type
Header
0.5x
3x

34. 3.24
Brand Standards
Citigold and Citigold Select
Visual Elements
June 2008
Imagery
Style Overview
We are a global organization, and although our
customers speak many languages, our common
language is visual. Imagery offers us the
opportunity to make a meaningful connection
with all of our audiences, and is therefore an
essential part of our brand expression. Like
products and services, our imagery should be
thoughtful and well executed.
The common threads linking Citigold and
Citigold Select imagery are their sophisticated
elegance, uncluttered composition and calming
effect.
When choosing imagery for Citigold Select
applications, look for dramatic, sophisticated
photography with dark tones throughout or
black backgrounds.
Portrait
Metaphor
Architecture
Inspirational / lifestyle Rewards

36. Stationery
Brand Standards
Citigold and Citigold Select
Contents
Overview 4.2
Visual Elements 4.3
Business Card 4.4
Letterhead 4.5
Envelope 4.6
Mailing Label 4.7
Notepad 4.8
Compliments Card 4.9
Fax, Memo and Press Release 4.10

37. Brand Standards
Citigold and Citigold Select
Stationery
4.2 June 2008
The Citi stationery system is one of our most
widely used communication tools. The system
underpins our clear, unified and consistent
identity, firmly establishing One Citi to all with
whom we communicate.
The stationery system has been carefully
considered to ensure that a consistent and lasting
impression is made throughout lines of business
and a wide range of business units within Citi
worldwide.
The procurement department appropriate to
each country is responsible for the production
of all preprinted stationery, thereby ensuring
consistent use of design elements, paper stock,
color and typography.
These guidelines serve as an overview to the
available assets. All Citigold and Citigold Select
stationery assets are available for download
from the guidelines and assets section of
www.citigroup.net/brand/.
Microsoft
®
Word templates are available for the
following stationery items:
• Letterhead
• Personalized letterhead
• Blank letterhead (for use with pre-printed
letterhead sheets)
• Fax
• Memo
Mechanicals for print vendors are available for all
stationery items listed in these guidelines, except
for fax and memo which are only provided as
Microsoft Word templates.
Only the Citi logo is used on stationery, even if
the business has another logo, e.g., Citibank.
Overview
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
T 000 000 0000
F 000 000 0000
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
Employee Name
Employee Title
Legal Entity Name
A ddress Line 1
A ddress Line 2
T 000 000 0000
F 000 000 0000
email@citi. c om

38. 4.3
Brand Standards
Citigold and Citigold Select
Stationery
June 2008
The stationery system has been designed for all
visual elements to work together to support the
Citi master brand.
Logo and Wordmarks
The Citigold or the CItigold Select logo should
appear on all stationery in the size and position
specified in the mechanical files.
Logos and wordmarks are provided solely for
illustration. Check with Citigroup Trademark
Counsel for availability in your market.
Typography
Our corporate typeface, Interstate, should be used
in all communications. Arial is used in Microsoft
®

Office documents and for HTML text online..
Core Colors
Our stationery utilizes our core colors:
Citi Gold, Citi Red and white.
Secondary Colors
Our secondary colors for stationery are Citi
Dark Gray and black. Citi Dark Gray is used for
name, title, address and contact information on
stationery items.
Black is used for body copy and for all artwork on
faxes to ensure legibility.
Visual Elements
In lieu of the colors listed on this page, you may use the PANTONE
®
colors
cited, the standards for which can be found in the current edition of the
PANTONE formula guide. The colors and CMYK breakdowns shown on
this page have not been evaluated by Pantone, Inc., for accuracy and
may not match the PANTONE Color Standards. For accurate PANTONE
Color Standards refer to the current edition of the PANTONE formula guide.
PANTONE
®
is the property of Pantone, Inc.
abcdef
ABCDE
123?%$
abcdef
ABCDE
123?%$
Core colors
Black
Citi Dark Gray
(or PANTONE Cool Gray 11)
C0.M0.Y0.K70
r118 g125 b135
Citi Gold
(or PANTONE
®
872)
C32.M37.Y58.K16
r181 g153 b92
White
Secondary colors
Citi Red
(or PANTONE 485)
C0.M100.Y100.K0
r255 g0 b0

39. Brand Standards
Citigold and Citigold Select
Stationery
4.4 June 2008
Employee Name
Employee Title
Legal Entity Name
Address Line 1
Address Line 2
T 000 000 0000
F 000 000 0000
[email protected] om
Employee Name
Employee Title
Legal Entity Name
Address Line 1
Address Line 2
T 000 000 0000
F 000 000 0000
[email protected] om
Business cards represent our business on a
multitude of levels. They impact clients, partners
and employees. Consistent production of cards
worldwide supports our unified image.
Specifications
Size
Worldwide: 3.5" wide x 2" high
Japan: 91mm wide x 55mm high
Colors
Wordmark (if applicable): Citi Gold
Citi logo: Citi Red and Citi Gold
Text: Citi Dark Gray
Paper
Strathmore Writing, Wove Finish, 110lb Cover,
Ultimate Bright White or equivalent
Printing Techniques
Two printing techniques may be used. Option 1,
Thermography, is used on all executive business
cards. Option 2, Lithography, is for all non-
executive business cards.
Two-sided Business Card
Printing on both sides of the business card
accommodates multiples addresses and contact
information as well as allows for more than one
language per card. A bilingual business card
features the logo (and wordmark, if used) on both
sides of the card.
1 Citigold business card
2 Citigold double-sided business card
3 Citigold Select business card
4 Citigold Select double-sided business card
Business Card
Employee Name
Employee Title
Legal Entity Name
Address Line 1
Address Line 2
T 000 000 0000
F 000 000 0000
[email protected] om
Employee Name
Employee Title
Legal Entity Name
Address Line 1
Address Line 2
T 000 000 0000
F 000 000 0000
[email protected] om
1
3
2
4

40. 4.5
Brand Standards
Citigold and Citigold Select
Stationery
June 2008
Letterhead
Letterhead is available as both Microsoft
®
Word
templates and as Adobe
®
InDesign
®
files.
Microsoft Word templates are available in versions
for use on both blank paper and for use with pre-
printed letterhead sheets. Adobe InDesign files are
for use by commercial printers. These files contain
detailed reproduction information.
Specifications
Sizes
U.S. letter: 8.5" wide x 11" high
U.S. Monarch: 7.25" wide x 10.5" high
ISO A4: 210mm wide x 297mm high
Colors
Wordmark (if applicable): Citi Gold
Citi logo: Citi Red and Citi Gold
Text: Citi Dark Gray
Paper
Strathmore Writing, Wove Finish, 24lb Writing,
Ultimate Bright White or equivalent
Printing Techniques
Two printing techniques may be used. Option 1,
Thermography, is used on all executive letterhead.
Option 2, Lithography, is for all non-executive
letterhead.
1 Citigold letterhead
2 Citigold letterhead, personalized
3 Citigold Select letterhead
4 Citigold Select letterhead, personalized
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
T 000 000 0000
F 000 000 0000
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
T 000 000 0000
F 000 000 0000
Employ ee Name
Employ ee Title
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
T 000 000 0000
F 000 000 0000
[email protected] om
Employ ee Name
Employ ee Title
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
T 000 000 0000
F 000 000 0000
[email protected] om
1
3
2
4

41. Brand Standards
Citigold and Citigold Select
Stationery
4.6 June 2008
Envelope
Specifications
Sizes
U.S. #10: 9.5" wide x 4.125" high
U.S. monarch: 7.5" wide x 3.875" high
ISO DL: 324mm wide x 229mm high
Colors
Wordmark (if applicable): Citi Gold
Citi logo: Citi Red and Citi Gold
Text: Citi Dark Gray
Paper
Strathmore Writing, Wove Finish, 24lb Writing,
Ultimate Bright White or equivalent
Printing Techniques
Two printing techniques may be used.
Option 1, Thermography, is used on all
executive envelopes. Option 2, Lithography,
is for all non-executive envelopes.
1 Citigold envelope
2 Citigold personalized envelope
3 Citigold Select envelope
4 Citigold Select personalized envelope
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
1
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
3
Emplo yee Name
Emplo yee Title
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
2
Emplo yee Name
Emplo yee Title
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
4

42. 4.7
Brand Standards
Citigold and Citigold Select
Stationery
June 2008
Mailing Label
SPECIFICATIONS
Sizes
U.S.: 5" wide x 3.5" high
ISO: 99mm wide x 93mm high
Colors
Wordmark (if applicable): Citi Gold
Citi logo: Citi Red and Citi Gold
Text: Citi Dark Gray
Paper
Any bright white wove
Printing Technique
Lithography
1 Citigold mailing label
2 Citigold Select mailing label
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
2
1

43. Brand Standards
Citigold and Citigold Select
Stationery
4.8 June 2008
Notepad
Specifications
Sizes
U.S.: 5" wide x 7" high
ISO A5: 148mm wide x 210mm high
Colors
Wordmark (if applicable): Citi Gold
Citi logo: Citi Red and Citi Gold
Text: Citi Dark Gray
Paper
Strathmore Writing, Wove Finish, 24lb Writing,
Ultimate Bright White or equivalent
Printing Technique
Lithography
1 Citigold notepad
2 Citigold Select notepad
Name
Title
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
T 000 000 0000
F 000 000 0000
[email protected]
Name
Title
Legal Entity Name
Address Line 1
Address Line 2
Address Line 3
T 000 000 0000
F 000 000 0000
[email protected]
2
1