CVS_PHarmacy_Diaper_Line_redesign_final.pdf

CVS needed to revamp and improve on both its product and packaging design for the Private Label Diaper line. Previous product leaked and was cardboard-like. The much-improved product needed a fresh new clean look to help convince shoppers that this was a better product for their baby. I was tasked with the primary design templates for the baby line but also the photo shoot/direction which took place in Chicago.

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