CVS_Pharmacy_Peas_Packaging_NewDesign.pdf

CVS Pharmacy needed a from-the-ground-up new design to market its innovative private label PEAS product. Was tasked with creating a simple typographic logo and templated design to call out the uniqueness of the product. The die cut shows off the product within providing interest, while the leaf shape (for adults) subtly refers back to the origin idea for the product, that a bag of frozen peas does an excellent job of conforming to the contours of the human body. Was also tasked with directing in person the photoshoots of the models which was completed at a studio in NYC

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