Cyber Marketing

How to make a online photography brand . Cyber marketing tactics and internet usage for promoting your brand. Strategies to form a online brand leading to conclusion

1. Presentation Group members Haseeb Tariq Rao Maaz Abdullah Usman Anwar Zohaib Arif

2. Brand Brand is the image people have of your company or product . It could be name, term ,design or any other feature that distinguish it from others.

3. Continued O n the appropriate exchange rate for unification, and thereby stoked inflationary pressures. Some central banks, such as the Bank of England, have full independence in the setting of monetary policy, but their inflation target is set by the government.

4. Online Brand The usage of “World Wide Web” as medium for positioning a brand in market place.

5. Key factors for online branding Customer Identity Competitors Messaging Location Product People

6. Marketing Strategy Social Media Marketing. Blog Marketing Content Marketing Search Engine Optimization articles. Micro Sites. Viral Marketing Create Videos of people using products. Buy ads on sites that cater to your market. Communicate your brand image.

7. Brand Maintenance Brand Maintenance has become a survival factor for businesses. It is significant for brand development over time. Website Maintenance Regular Updating. Continuous innovation. Seek to understand what consumer perceives. Proactive

8. How to Set Price for Online Brand Cost-plus Target return Competition b ased Value base

9. Zohaib Arif

10. Online Branding Techniques Engage in Social Media Marketing: Social media is the best thing nowadays to communicate with your customers. Start a Search engine marketing Campaign: Search engines are the strongest entities online. The great thing about search engines is that they drive highly targeted customers.  Start Blogging: People love blogs because they are regularly updated with content.

11. Continued Run Pay per click advertising : This is a system where you pay for every lead sent to your blog/website. For Example (Google Adsense).   Have a well-designed site: Website will be the tool that use the most for online branding, so make sure that this is a professional website.

12. Brand Management Brand management is the analysis and planning on how that brand is perceived in the market . Educate Brand Representatives . Create Brand Guidelines . Monitor Your Online Brand. Respond to and Lead Discussions. Utilize Online Brand Management Tools.

13. Brand Elements A brand is a promise and a mark of trust, delivering a clear message to your customers, partners, employees and stakeholders. Brand Elements are: Name Logo   Movements Shapes

14. Haseeb Tariq

15. How to Develop a Brand Online Creating a strong brand can make a world of difference between success and failure for a small business. Today's most successful businesses are memorable brands because they have a trusted reputation that keeps customers buying products again and again. An impressive brand will help strengthen your relationship with customers and keep your products or services in the forefront of their mind, successfully capturing their loyalty and boosting your sales.

16. Steps for Online Brand Understand Branding : Branding is the definition of your company's core values and your promise to your customers. It positions your company as the one target customers think about first when they need your product or service. To help build a strong brand, you need to create a mission statement to share your vision and values. Find out how customers see your Brand: Looking at your brand through the eyes of a customer will give you better insights into what really matters to them, and which brand elements to emphasize. Listen carefully to informal feedback you may receive on social media channels etc.

17. Steps for Online Brands Standardize your Brand: Synchronize your online presence with your offline presence; your brand should be portrayed consistently every time customers have the chance to interact with you. This includes your website, online and print ads, social media accounts, business cards etc . Continue to Evolve your Brand: Create a marketing calendar that details the steps you will take each month, week and day to market and advertise your brand . An effective calendar may include online advertising, search engine optimization ( SEO ), social media, email marketing, updating your website etc.

18. Continued Emphasize benefits rather than features: Customers only care about how the features will benefit them. Focus on benefits to make a lasting impression on customers Build relationships, not just transactions: The purpose of relationship marketing is to promote and strengthen your brand image. The goal is to make your company the first one a customer thinks of when they need your products or services. You should consider using social media.

19. Types of Brands There are two main types of Brands: Manufacturer Brands: Manufacturer brands are created by producers and bear their chosen brand name. The producer is responsible for marketing the brand. The brand is owned by the producer. By building their brand names, manufacturers can gain widespread distribution (e.g., by retailers who want to sell the brand) and build customer loyalty.

20. Continued Private Label Brands: Own-label brands are created and owned by businesses that operate in the distribution channel- referred to as “distributors”. These distributors are retailers, but not exclusively. Sometimes the retailers' entire product range will be own-labeled. These types of brands offer the consumer excellent value of money and provide the distributor with additional bargaining power when it comes to negotiating prices.

21. Practical Example

22. Punch Line of our Brand A moment . An image . A work of art

23. Conclusion Brands simply do not exist anymore without ensuring digital presence. It is significant how they are communicated, advertised and consumed. If they do not reconcile with the digital presence they are going to be surpassed by competitors ruthlessly.