Cyrus_Kelisha_SMM_PB1_2024-November.pptx

Personal Brand Exploration

1. Personal Brand Exploration Kelisha Cyrus Project & Portfolio1: Personal Branding Sports Marketing & MEDIA November 7,2024

2. CAREER CATEGORY: Changing careers Short Term Career Goal During School Year Get an internship with US Open or The NBA Land an entry-level marketing position at either NBA or NFL Create my own sports page to stay up to date with with sport trends Long Term Career Goal Start My Own Marketing agency representing either an athlete or team Ultimate Goal To work for the Olympics LA28

3. Occupation Event Marketing Coordinator Content Marketing Manager Brand Manager Sports Marketing Manager

4. Competition Whitney Bell Work Experience 13 Years of marketing experience, 3 years of as head of player marketing & communications Education Bachelors of Science- Journalism and Electronic Media Noteworthy Experience Nonfiction Series Publicity with Netflix Director of Communications Head of Player Marketing and Communications at Overtime Elite Overall Online Presence 500+ Connection, polished headshot, banner image not yet customized, detailed profile summaries,

5. Identity Core Values Being The Best Consistency Creativity Originality Vision To Elevate the consumer experience and advance the sports industry in anyway possible. Guiding Principle Always to highlight the human side of sports, showcasing athlete’s journeys and creating emotional experiences. Golden Circle Why? The opportunity to shape how fans connect with their favorite teams and athletes, enhancing their enjoyment and engagement with sports How? sharing engaging content creation, creating interactive experiences and community building What? Sports marketing and Media for sport teams and athletes Passion All Sports Competitions Super Power Ability to connect with my audience on a profound level.

6. Promise & Position I promise to elevate the consumer experience by shining a light on the human side of sports, delving into the remarkable journeys of athletes that transcend the game. Position ENGAGE. INSPIRE. CONNECT

7. Networking Industry Events Roommates Show Block Party in New York Objective: Meet different sports players and create content for my sports page called foul out zone Sports Marketing Association Conference November 2025 Objective: Meet professionals who can help me improve in my profession Elevator Pitch Hi [Athlete's Name], it’s great to meet you! As a sports marketing media professional, I’m passionate about highlighting the unique stories that weave together an athlete’s journey with their sport. Your experiences, both on and off the field, resonate deeply with fans and can inspire countless individuals. I’d love to collaborate on creating content that not only showcases your athletic achievements but also delves into your personal story—your challenges, victories, and the values you stand for. Together, we can build a narrative that enhances your brand and engages your audience on a more meaningful level Mentorship Seeking senior-level sports marketing pro who has experience in multiple sports industries

8. Online ID Calc. Scores Volume: Zero Relevance: Low Purity :Low Diversity: Zero Validation: Low Brand Archetype: Girl Next Door Description: Connecting with my ideal audience an unconscious, gut level with a positioning so powerful it just clicks. Sports Marketing Strategy To Improve Online ID Calculatore Score While Exuding Brand Archetype Focus Variables: Relevance and Diversity Type of Content: Social Media Content showcasing different athletes and how they juggle their career with there personal life Primary Tools for Distribution: Creating a sports page using Instagram, Twitter and Fb called “ Fouloutzone ” Update and improve my Linkin page and network with proffessionals

9. Professional Development Web Development Basics Task: Understand HTML, CSS and basic web design principles to help me build pages and create content Org: LinkedIn Learning Date: December 2024 SEO Task: Complete SEO Foundations Course Org: LinkedIn Learning Date: January 2025 Transferrable Professional Writing Task: Complete Course “Tips for Better Business Writing” Org: LinkedIn Learning Date: February 2025

10. References Bell, W. (n.d.). Whitney Bell's profile. LinkedIn. https:// www.linkedin.com /in/whitney-bell-ba1aba23 LinkedIn Learning. (n.d.). *HTML essential training: What is HTML?* LinkedIn Learning. https:// www.linkedin.com /learning/html-essential-training-4/what-is-html LinkedIn Learning. (n.d.). *Tips for better business writing: Learn a proven business writing strategy.* LinkedIn Learning. https:// www.linkedin.com /learning/tips-for-better-business-writing/learn-a-proven-business-writing-strategy The Roommates Show. (n.d.). *The Roommates Show profile.* Instagram. https:// www.instagram.com / theroommatesshow / profilecard /? igsh =MTQ4cGcwNjB0ODdrZg== Sport Marketing Association. (n.d.). *Home.* Sport Marketing Association. http:// www.sportmarketingassociation.com Everyman Brand Archetype Kit. (2024). *Everyman brand archetype kit* [PDF]. Branding Quiz. https:// brandingquiz.com /wp-content/uploads/2024/07/Everyman-Brand-Archetype- Kit.pdf