Dabur : PPT on Market Situational Analysis and SWOT

SWOT Analysis of Dabur
Deriving from the above two, the key challenges faced by Dabur

1. Presentation on - Market Situational Analysis SWOT Analysis of Dabur Deriving from the above two, the key challenges faced by Dabur By-Saraswati AdPR Department

2. DABUR is the world leader in Ayurveda Products And One of India’s leading FMCG companies Master Brand Category Fem Fairness Bleaches and Skin Care Dabur Natural Healthcare Products Vatika Premium Personal Care Hajmola Digestives Real Fruit Juices and Beaverages

3. Market Situational Analysis

4. COMPANY Mission- Dedicated to the health and well being of every household. Dabur has an illustrious Board of Directors who are committed to take the company onto newer levels of human endeavor in the service of mankind. 

5. CUSTOMERS Caters to mass segments through it’s products - Mothers , Youth , Health conscious people, Existing old Age groups. FMCG products which involve frequent buying for daily use. Fulfils the need for Ayurvedic products to aling with healthy diet. Lower prices compared to competitors. Customer Perceived Value – Product benefit is High while image benefit is medium.

6. COMPETITORS Since Dabur has diversified product categories , it has various competitors in each category ranging from – HUL , P&G , ITC Ltd, Nirma , L’Oreal , Marico. Recently emerged competitor in the Ayurvedic market- Patanjali . FDI in retail has allowed international brands to enter s prospective competitors. Unbranded and local products increase the competition eg . Hing Goli against Hajmola .

7. COLLABORATORS

8. CLIMATE FACTOR ANALYSIS Political Factors Supported by Government dus to its legacy of 132 years. Favourable Trading Policies. Expansion and growth possible easily. Economic Factors Rise in standard of living = Rise in demand for high quality products by Dabur. Better reforms and acquisitions attract investors. Loyal customers of Dabur sustain it’s market share. Social Factors In a country with various demographics, classes educational levels and so ,Dabur has a product for each segment. Ayurveda connects Dabur with people of India.

9. FACTOR ANALYSIS Social Factors( contd ) Distribution of income in India has wide gaps.Dabur brings affordable products for all. Existing old age groups act as reference group and influencers in favour of Dabur . Technological Factors Focuses on technological growth and has expanded for operational efficiencies. Dabur Research Foundation spearheads R&D for Dabur. Legal Factors CSR laws to be taken care of. Environmental laws to be considered when manufcturing units are set up. A blot on reputation since Burmans were listed in the Panama Papers for holding black money.

10. SWOT ANALYSIS

11. CONCLUSION : KEY CHALLENGES FACED BY DABUR Ayurveda faces threat from Allopathic and Homeopathic Medicines. Patanjali emerging as Ayurvedic Company may harm it’s image as a World Leader in Ayurvedic products. Multinational FMCG companies have an upper hand when digital presence is concerned. Increased competition and fight for market share by local and MNC competitors.

12. e) GST took a hit to Dabur’s business in India. f) As reported by their CEO too, Dabur’s key challenge was also to overcome low demand for their products. g) Dabur has no direct outlets.This makes it very dependent on retailers and supermarkets.

13. WAYS TO OVERCOME SUCH CHALLENGES Dabur out-sourced it’s non-core business. Stressed on Product Quality. Reviewed Product Prtfoliio . Concentrarted on emrging categories like juices and skincare. Entered into new markets like baby care with Dabur Baby Brand and beverge market with Hajmola Yoodley .

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