Dainik bhaskar

1. Career Point UNIVERSITY A PRESENTATION ON MARKENTING STRATEGIES AT BY VIKAS JAIN MBA IIIrd SEM 12/3/2014 1

2. 12/3/2014 India's Largest News Paper Group 2 C:\Users\NITISH\Desktop\(Videomide.com)Zidd Karo Duniya Badlo(Videomide.com).mp4

3. Contents 12/3/2014 3 India's Largest News Paper Group S. no. Particular Page no. 1 Acknowledgement 5 2 Introduction 6 3 Vision 7 4 Core values 8 5 Director profiles 9 6 News paper 10 7 Magazines 11 8 History 12 9 Mile stone 13-16 10 About Kota Edition of Dainik Bhaskar 17 11 Location 18 12 Sub Edition 19 13 History of Kota Edition 20

4. Contents 12/3/2014 India's Largest News Paper Group 4 S. no. Particular Page no. 14 Department in D.B. Kota office 21 15 Marketing and advertisement segments 22 16 Marketing strategy 23 17 Supplement 24 18 Organization chart 25 19 Competitor in India 26 20 Competitor in Kota 27 21 Circulation 28 22 Research methodology 29 23 SWOT Analysis 30 24 Learning 31 25 Conclusions 32 26 Bibliography 33

5. ACKNOWLEDGEMENT A live and meaningful exposure to the activities of a major industrial setup in the form of projects studies is a vital training which the student undergoing M.B.A. are require to undertake as part of training curriculum, during their session. It’s my real pleasure to thanks Mr. Manu Dixit , Mr. Damodar Singh , Mr. Jitendra Gaur , Mr Harihar Singh Hada , Ms, Anuradha Awasthi , and Alok Shahar for their constant help, valuable suggestions and cooperation. I owe my gratitude to my respected faculties for their help, guidance and encouragement the tuner of study. 12/3/2014 5 India's Largest News Paper Group

6. Introduction Dainik Bhaskar  is Indian  Hindi -language daily  newspaper  ( Hindi : दैनिक भास्कर) of the  Dainik Bhaskar Group  (D.B. Corp Ltd.). The largest Print Media Company of India with 4.41 crore readership. It was started in year 1958 from  Bhopal , the capital city of  Madhya Pradesh . It expanded its presence to 14 states in 4 different languages namely Hindi, Gujarati, Marathi and English.   4.41 crore  (Source: IRS Q4 2012) the brand Bhaskar is today synonymous with success, quality, change dynamism and ethics in millions of households across India and the corporate world a like. - Dainik Bhaskar, Gujarati daily, Divya Bhaskar, Marathi daily Divya Marathi and English daily - dna, it covers 14 States with 66   editions, 4 languages. It also publishes DB Star and Magazines like Aha! Zindagi, Balbhaskar and Young Bhaskar. The other media businesses includes MY FM (radio channel) & DB Digital (internet services). 12/3/2014 6 India's Largest News Paper Group

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8. Core Values Ambition Differentiator Ground Connect Focus on Goals Respect & Recognition 12/3/2014 8 India's Largest News Paper Group

9. Director profiles Mr. Ramesh Chandra Agarwal  (Chairman) Mr. Sudhir Agarwal  Managing Director) Mr.Girish Agarwaal  (Non Executive Director) Mr. Pawan Agarwal  (Non Executive Director)   12/3/2014 9 India's Largest News Paper Group

10. News Papers 12/3/2014 10 India's Largest News Paper Group

11. Magazines 12/3/2014 11 India's Largest News Paper Group

12. History The first edition of Dainik Bhaskar Group was launched in Bhopal in 1958. In 1983, it entered Indore, the business center of Madhya Pradesh (MP). On the back of excellent editorial content - fair reporting and quality printing, it soon became the No. 1 newspaper in Indore and subsequently in the whole of Madhya Pradesh in 1995. Dainik Bhaskar Group had a circulation of 1.72 lakh copies and became the No.1 newspaper of Jaipur, Dainik Bhaskar Group expanded its operations in the whole state with Dainik Bhaskar. DB Group launch its newspaper in Maharashtra in 2011. It has successfully launched in Aurangabad, Nasik, Jalgaon, Ahemdnagar, Solapur, Akola and Amravati. 12/3/2014 12 India's Largest News Paper Group

13. MILE STONE 2014:- D B Corp Ltd. launched 37th Edition of Dainik Bhaskar by launching Patna Edition. July 2013:- D B Corp Ltd. Launched 6 th edition of Dainik Divya Marathi by launching Akola Edition. August 2013 :- D B Corp Ltd. Launched 6 th edition of Dainik Divya Marathi by launching Amravati Edition. 2012 :- D B Corp Ltd. Launched 5 th edition of Dainik Divya Marathi by launching Sholapur Edition. 12/3/2014 13 India's Largest News Paper Group

14. MILE STONE October 2011:- Prabhat Kiran, Indore became a part of DB Group. Divya Marathi entered Ahmednagar as its 4th Edition. 3rd September 2011:- Divya Marathi entered Jalgaon as its 3rd Edition. July 2011:- Divya Marathi Launched its 2nd Edition in Nasik. May 2011:- Dainik Bhaskar group launched its marathi daily as "Divya Marathi". It launched its 1st Edition in Aurangabad. April 2011:- DNA launched its Indore Edition in MP. 12/3/2014 14 India's Largest News Paper Group

15. MILE STONE An integrated Brand Campaign titled "Zidd Karo, Duniya Badlo" was launched on a nationwide scale led by M S Dhoni. 'Business Bhaskar', a Financial Hindi Newspaper, was launched in Bhopal, Indore, Raipur, New Delhi, Panipat, Jalandhar and Ludhiana with separate editions for each of these cities. Launch of Dainik Bhaskar editions in Pali, Nagaur, Bhilai, Ratlam and Shimla. Launch of DNA in Jaipur as a franchise by DB Corp Ltd. Launch of editions of DB Star in Bhopal & Indore. MY FM consolidates its network with 17 radio stations in 7 states, across India. 12/3/2014 15 India's Largest News Paper Group

16. MILE STONE 6 th march 1999:- Kota city -the educational hub of the country was launched as six edition of Dainik bhaskar. 12/3/2014 16 India's Largest News Paper Group

17. About Kota Edition of Dainik Bhaskar Dainik Bhaskar is Hindi news paper. It is a product of DB Group. Dainik Bhaskar is leading News Paper. It is India’s largest news paper group. Dainik Bhaskar came to Kota in 1999. Now Dainik Bhaskar has 1.10 Lac* readerships in Kota edition. 12/3/2014 17 India's Largest News Paper Group

18. Location It is located at Pratap Nagar Dadabari, C.A.D. Circle Kota (raj.).   12/3/2014 18 India's Largest News Paper Group

19. Sub Edition Zila Aas Pass(Kota District) Bundi Baran Jhalawar 12/3/2014 19 India's Largest News Paper Group

20. History OF Kota Edition Year 1999 Kota is famous for Kota stone and emerging city for education. At this time Dainik Bhaskar want to spread circulation. The educational hub of the country was launched as six edition of Dainik Bhaskar. Kota edition Dainik Bhaskar also launched the four sub edition where jhalwar, baran, bundi is main focus. Kota is a hub of education. There are many major players like Allen, Bansal Classes, CP Group, Resonance etc. 12/3/2014 20 India's Largest News Paper Group

21. Departments in DB Kota Office HR Department:-Handle the all the employee work and salary. S&D (Sale and distribution):-Handle the whole supply chain and distribution. M&A (Marketing and advertisement). Editorial Board. Finance Department. Operational (Printing) Department. 12/3/2014 21 India's Largest News Paper Group

22. Marketing and Advertisement Segments Education. Medical. Real state. Classified and Display Classified. Government. Life Style. Auto Mobiles. Political. Electronics. 12/3/2014 22 India's Largest News Paper Group

23. Marketing Strategy Missing: - Missing is the missed customer in the comparison to competitor. Focus on deal client and complete their bound target. Targeting on new business holder in market or major player. Make client from personal relation use personal efforts. Supplements:- In the supplement company provide the 30 to 50% discount to customers. In this strategy there are some rules and regulation from the company about the space of the advertisement.   12/3/2014 23 India's Largest News Paper Group

24. SUPPLEMENTS ITI COLLEGES ITI COLLEGES Polytechnic Colleges ITI COLLEGES   12/3/2014 24 India's Largest News Paper Group

25. Organization chart 12/3/2014 25 India's Largest News Paper Group Chairman MD/ Director Chief Editor VP Accounts/ Finance Advertising Administration Circulation Production Editorial Team

26. Competitors In India 12/3/2014 26 India's Largest News Paper Group IRS 2002 IRS 2003 R1 All India Language ( lakhs ) All India Language ( lakhs ) DAINIK JAGRAN HINDI 140.1 DAINIK JAGRAN HINDI 157.22 DAINIK BHASKAR HINDI 134.6 DAINIK BHASKAR HINDI 136.14 MALAYALA MANORAMA MALYALAM 93.9 MALAYALAM MA MANORAMA MALAYALAM 90.64 DAILY THANTHI TAMIL 87.4 DAILY THANTHI TAMIL 88.71 EENADU TELAGU 80.2 EENADU TELAGU 81.45 AMAR UJALA HINDI 75.4 AMARUJALA HINDI 85.97 MARUBHUMI MALAYALAM 73.9 MARUBHUMI MALAYALAM 74.21 DAINIK LOKMAT MARATHI 68.5 HINDUSTAN HINDI 73.87 HINDUSTAN HINDI 63.4 TIME OF INDIA ENGLISH 72.35 TIME OF INDIA ENGLISH 60.9 RAJASTHAN PATRIKA HINDI 59.9

27.   Competitor in Kota Rajasthan Patrika Times of India ( English ) Dainik Jagran Dainik Navjyoti Young Achiever Rastra Doot Desh ki Dharti Chambal Sandesh 12/3/2014 27 India's Largest News Paper Group

28. Circulation 12/3/2014 28 India's Largest News Paper Group

29. Research Methodology Past records. Personal observation. Conversation with various concern authorities. Reference books. Internet. Case study of IIM. 12/3/2014 29 India's Largest News Paper Group

30. SWOT ANALYSIS STRENTH :- It is the largest newspaper group in India. Goodwill Brand ambassador. WEAKNESS:- No revenue from circulation. OPOTUNINITY:- No one large competitor In Hindi language. THREATS:- Employee Satisfaction. 12/3/2014 30 India's Largest News Paper Group

31. Learning I learned different marketing strategies of the organization. I learn how much value and culture of the organisation impacts the employee’s productivity I worked there from 10am to 9pm. I learned to work for eleven hours. 12/3/2014 31 India's Largest News Paper Group

32. Conclusions Networking system at Dainik Bhaskar is very largest.  Documents are arranged in a very systematic manner for effective work. Company launched extensive training Programmes.   12/3/2014 32 India's Largest News Paper Group

33. BIBLIOGRAPHY Case study on Dainik Bhaskar by IIMA Case Study by IIMB Google Internet www.dainikbhaskargroup.com www.dainikbhaskar.com www.divyabhaskar.com www.dainikbhaskar/rajasthan/kota.com www.moneybhaskar.com 12/3/2014 33 India's Largest News Paper Group

34. Dainik Bhaskar GROUP Thank you 12/3/2014 34 India's Largest News Paper Group