Dan Delmain HBA - Google Local Search

1. Google Local Search Home Builders Association (Wednesday, May 16, 2012) Dan DelMain Email: [email protected] Web: umbrellawebsolutions.com Twitter: @ dandelmain

2. WHAT IS GOOGLE LOCAL SEARCH? & HOW CAN MY BUSINESS BENEFIT?

3. How it Works

4. Local Search Defined “Local search is any search aimed at finding a product or service within a specific geographic area.”

5. Traditional Marketing – Current State Newspapers TV Radio Telemarketing Direct Mail Print Advertising E-Mail Low ROI Expensive Branding Difficult to Measure Do Not Call Lists 1-2% Yield Rising Costs/Low ROI Spam Filters

6. Should I Care? 82% of local search engine users (Google/Bing Local Search) are seeking a local merchant to buy something offline. [source: comscore.com] 74% of all search engine users now use the internet when shopping locally for products and services. [source: kelsey group] 68% will visit a business after searching on their Smartphone. [source : otx media] 54% will make a purchase as a result of a Smartphone research – usually within the same day [source: otx media]

7. The Benefits to the Consumer P hone Number - c lick to call Address – proximity to business Reviews – what are others saying Website – view the website Desktop Mobile

8. What Can I Do?

9. #1: Claim Your Free Google Places Profile Appears: No Appears: Yes perform a search for your business in G oogle – “my business name” Did your Google Places Page Appear? Create a profile page www.google.com/placesforbusiness Is your profile claimed? Claim your profile YES NO

10. #2: Make Sure Profile is 100% Complete Key Areas: Name Address Phone Category Description

11. #3: Sign up for Free Profiles on other Sites http://bit.ly/50-local-directories

12. #4: Reviews, Reviews, Reviews

13. Recap Claim your Google Places page Make sure your profile is 100% complete Fill out your profile on 3 rd party websites Get reviews from happy clients

14. Dan DelMain Email: [email protected] Web: umbrellawebsolutions.com Twitter: @ dandelmain Thank You Download Slides: http://bit.ly/HBA-Local-Search