Data Privacy presentation for companies.pptx

**Data Privacy Presentation**

**Introduction**
In the digital age, data privacy has become a crucial topic for individuals and organizations. As technology advances, the amount of personal and sensitive data being collected, stored, and processed continues to grow. Protecting this data from unauthorized access, breaches, and misuse is essential to maintaining trust and compliance with legal requirements.

**What is Data Privacy?**
Data privacy refers to the protection of personal and sensitive information from unauthorized access, use, or disclosure. It involves ensuring that individuals have control over how their data is collected, shared, and used. Data privacy is a fundamental right and plays a critical role in cybersecurity.

**Why is Data Privacy Important?**
1. **Protecting Personal Information:** Safeguarding data such as financial records, health information, and personal identifiers prevents identity theft and fraud.
2. **Regulatory Compliance:** Governments and international bodies have implemented strict data protection laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to ensure companies handle data responsibly.
3. **Maintaining Trust:** Organizations that prioritize data privacy build trust with their customers and stakeholders, enhancing their reputation and credibility.
4. **Preventing Cyber Threats:** Cybercriminals often target personal and corporate data for financial gain. Strong data privacy measures reduce the risk of data breaches and cyberattacks.

**Key Data Privacy Regulations**
- **General Data Protection Regulation (GDPR):** Enforced in the European Union, GDPR sets strict guidelines on data collection, processing, and storage. It grants individuals rights over their personal data and imposes hefty fines for non-compliance.
- **California Consumer Privacy Act (CCPA):** A U.S.-based regulation that provides California residents with rights to know, delete, and opt out of the sale of their personal data.
- **Health Insurance Portability and Accountability Act (HIPAA):** Protects sensitive health information in the U.S.
- **Personal Data Protection Act (PDPA):** Enforces data protection measures in countries like Singapore.

**Challenges in Data Privacy**
1. **Growing Volume of Data:** With the rise of big data and cloud storage, managing and securing vast amounts of information is challenging.
2. **Evolving Cyber Threats:** Hackers continuously develop new methods to exploit vulnerabilities, making data security a constant battle.
3. **Lack of Awareness:** Many users and employees are unaware of best practices for protecting their data, leading to unintentional breaches.
4. **Compliance Complexity:** Different regulations across regions create difficulties for multinational organizations in ensuring full compliance.

**Best Practices for Data Privacy**
- **Data Encryption:** Encrypt sensitive information to protect it from unauthorized access.
- **Strong Authenti

1. DATA PRIVACY  BASICS

2. Privacy is Ancient The concept of privacy dates to ancient civilizations. For example, ancient Roman law included protections for privacy within the home.

3. The First Privacy Law The first known privacy law was enacted in 1361 in England. It protected the private lives of individuals from intrusion by the Crown.

4. Modern Privacy 1800s conversations about technology and Privacy: Individuals' rights Sensationalist reporting Privacy - The right to be left alone, or freedom from interference or intrusion.

5. Digging into today's definition of Privacy Data Privacy - control over how personal data is collected and used. "The authorized and valid processing of personal information."

6. Personal Data  Personal data - data related to a person or can be used to identify an individual. Examples: Date of birth (DOB) Name Geolocation Goal to keep personal data safe

7. Privacy's expanding implications  Increase discussions in 21st-century due to: Internet Applications Larger data footprint Privacy concerns include: Surveillance Big data analytics 3rd party providers

8. Privacy Implications

9. State of Privacy today According to a survey by the Pew Research Center, about 79% of internet users are concerned about how companies are using their personal information. A survey by the Annenberg School for Communication found that 52% of Americans believe their personal data is not very valuable or important to companies. 59%+ of Americans do not know what is being done with their data.

10. State of Privacy today What percentage of people read privacy policies before accepting them? 10 % 22 % 50 % 70 %

11. State of Privacy today What percentage of people read privacy policies before accepting them? 10 % 22 % 50 % 70 %

12. Why do you think people don't read the privacy policies of the apps or websites they use before accepting them ?

13. PREACH P (Purpose) - Why is the company asking to use your data? R (Right to Request) - Do you have the ability to request changes to your information? E (Easy to understand) - Is it easy to understand a company's policies? A (Alerting) - Will you be alerted if the company mishandles your data? C (Consent) - Have you given consent (i.e., permission) for your information to be used? H (How) - How is the company or service planning to use your data?

14. Security and Privacy Security is a precursor to Privacy. Security = ice cream Privacy = toppings

15. Data breach Data Breach - a security event where data is unlawfully disclosed, altered, or taken by an unauthorized party. Example: Yahoo data breach in 2013 Effected over 3 billion users Hackers attempted to sell the data

16. In today’s world, what do you think is the biggest threat to our privacy? Is it government surveillance, corporate data collection, social media, or something else?

17. Types of Data companies collect Personal data - info about users Engagement data - how users interact Behavioral data - what users do Attitudinal data - how users feel

18. What do companies do with the data? 1. Optimize customer experience 2. Targeted advertising 3. Resell the data 4. Product development 5. Improve business strategy

19. Privacy laws - when things go wrong

20. Compliance and privacy chart

21. PRIVACY BY DESIGN

22. Privacy by Design Principles Proactive, not Reactive Privacy as the Default Setting Privacy Embedded into Design No Loss in Functionality End-to-End Security Visibility and Transparency Respect for User Privacy: Keep it User-Centric

23. Privacy user interface Privacy by Design impacts users daily User Interface (UI) - user interaction with websites and applications User interface privacy design Feel natural, not clunky

24. Just in time notice Just in Time Notice - Notice appears just in time for users Increasing popularity due to privacy laws Goal: inform users "what", "why", and "how" data is being collected

25. Knowledge is power... so is data