Dean Eskich Content Portfolio blah blah 1

Social media content portfolio.

1. Content Portfolio
Dean Eskich

2. Table of Contents
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Northwest Territories Tourism
Brandmade.tv Content
Canadian Music Week
PRISMRESOURCES
Off The Record
3-6
6-7
8
9-15
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3. Northwest Territories Tourism
The goal was to build
awareness and interest in
Northwest Territories
winter festivals as part of a
larger content strategy.
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4. Northwest Territories Tourism
Travel
Trade website is the B2B
counterpart of the main
site.
I wrote the website
content following the web
design sitemap and chose
the pictures.
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5. Northwest Territories Tourism
Created and monitored
Facebook and YouTube
campaign to promote
opening of Inuvik-
TuktoyaktukHighway.
Reach: 232,349
Views: 68,000
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6. Brandmade.tv Content Campaign
•Objective: Find interesting DIY, How--
Made and technology Facebook videos
and write compelling copy for each post
•Results: +1000 interactions
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7. Brandmade.tv Content
A combination of short interesting videos
with engaging copy and emojisled to
engaging posts for the page
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8. Canadian Music Week Content
•Objective: Create content from keynote
speeches, industry panels and vendors
•While scoping out the many partners in
across a legendary Toronto spot gearing
up for a relaunch
•It was one of the top performing posts
during CMW
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9. PRISMRESOURCES Community Management
•Grew our FB audience by
25%
•Launched Instagram,
Snapchat and blog
presence which have
grown into a significant
social presence
•Triple-digit growth in
average post engagement
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10. Exam Cram Giveaway
Exam time leaves students stressed
out while they review, relearn and
cram massive amounts of
knowledge in a tiny period of time.
We were all students so we could
relate.
Exam Cram was a hit every
semester and this time we wanted
to get some community feedback
through genuine stories from our
members.
We got great engagement and
tons of awesome stories. 10

11. Member Spotlight Articles
From the overwhelming positive stories
we heard from members, I wanted to
honour members in an authentic way.
Connecting with campus influencers, I
created an interview style article series
featuring their personal stories and their
experiences with PRISM.
We had huge organic reach and
presence big time.
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12. New Venture Prototype Workshop
New Venture Competition is a
cutthroat contest for 1
st
year
BBA students at Laurier.
We wanted to arm members
with the tools they need to
get a leg up on other groups.
Combining longer copy with
an original video boosted
shareabilityand our workshop
filled up fast.
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13. Putting Out Fires 101
Sometimes you just have to
show you care.
Before After
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14. Page Insights
Snapshots of page
performance.
Figuring out how to
grow reach and
engagement keeps me
up at night.
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15. Fleet On Fleek
I launched an Instagram page and
focused on more creative and personal
pictures of our rental equipment along
with copy that both explained and
challenged followers to take action.
PRISM always gets new gear for
Our GoPro rentals eventually had a
massive waiting list just to get one.
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16. Off The Record
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