DeepSea is not just a brand; it’s a revolution in motion.
khannapranshu0
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10 slides
Feb 25, 2025
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About This Presentation
DeepSea is not just a brand; it’s a revolution in motion. We are transforming ocean waste into high-performance sports gear, creating a new strategic space where sustainability and performance go hand in hand.
Size: 16.57 MB
Language: en
Added: Feb 25, 2025
Slides: 10 pages
Slide Content
Our College Pranshu Khanna Tanish Kaushik Abhishek Palrecha Goa Institute Of Management Our Team: Shivohams PGDM - Big Data Analytics
Every wave tells a story. Ours begins with plastic—but ends with a revolution.? At Deep Sea, we don’t just make shoes—we craft experiences for your feet. Whether you're running marathons, closing boardroom deals in luxury leather, or just vibing in your crocs, we’ve got your soles covered . Inspired by the depth and resilience of the ocean, our footwear is built to last, designed to impress, and comfortable enough to make you forget you’re even wearing them. Dive in—your feet will thank you! Meet DeepSea
DeepSea elevates luxury with purpose—transforming ocean plastic into exquisite, sustainable footwear of all footwear are non-biodegradable. 70% Our Mission tons of plastic enter the oceans each year. 8M Our Vision Pioneering 100% sustainable luxury footwear, DeepSea leads a global movement to restore our oceans.
Turning ocean waste into unstoppable style. High-performance, stylish, and ultra-lightweight sneakers crafted from recycled ocean plastics, engineered for comfort, durability, and sustainability. Sneakers Classic elegance meets eco-conscious innovation with our premium leather shoes made from sustainable, recycled materials, offering luxury without compromise.n. Oxfords The ultimate fusion of comfort and sustainability, our Crocs redefine casual footwear with ocean-friendly materials and ergonomic design. Crocs Our Products Made from recycled PET Made from recycled PU Made from recycled EVA & TPE
Sustainable Footwear: High-quality sneakers, oxfords, and crocs made from recycled ocean plastic. Circular Economy Model: Customers can return used shoes after 1 year for recycling and get 10% off on their next purchase. Direct-to-Consumer (DTC) App: A dedicated mobile app for seamless shopping, product tracking, and eco-conscious engagement. Eco-Incentives & Loyalty: Rewards for sustainable actions, like returning shoes and referring eco-conscious buyers. Local Manufacturing - ‘Make in India’: Supporting India’s sustainability goals by sourcing and producing locally. Multi-Channel Sales: Selling through our app and website. DeepSea “CircularStride” Business Model
The cleaning process costs ₹8–₹12 per kg, while compacting reduces bulk by 80%, optimizing storage and transport efficiency. ₹8–₹12/kg 1700 /- Average COGS The average COGS of all three types of footwear come out as 1700/- per product. Ocean Plastic Collection Procurement Sources: Goa NGOs (Drishti Marine, Terra Conscious), fishermen, resorts. Target: 15-20 tons/month (HDPE, PET, PVC, PP, PPE, TPE). Sorting & Processing PET (60%) – Uppers, laces. HDPE (20%) – Outsoles. TPE + PPE (15%) – Midsoles, cushioning. PVC & PP (5%) – Heel counters, branding. Logistics & Storage 15-20 collection hubs (Baga, Calangute, Palolem). Storage: Goa’s Verna Industrial Estate. Logistics Cost: ₹1.5–₹2 lakh/month (optimized via partnerships). 100 Kg/day We need 100 kg of recycled ocean plastic for operational and manufacturing requirements of footwear per day.
Manufacturing Cleaning & Washing Processing Performance Upper & Branding Shredding & Grinding Melting & Extrusion Cushioning & Sole Innovation Structural Integrity & Assembly Capex Infrastructure & Setup Machinery Setup Storage & Warehousing Quality Control & Testing Cost Advantage Traditional raw materials have doubled in cost since 2016, while ocean plastic remains cost-efficient, ensuring higher profit margins. Regulatory & Market Edge Governments incentivize sustainability, while plastic-heavy brands face bans. Deep Sea future-proofs its supply chain. Cost Drivers R&D & Prototyping Lab Material Sorting & Separation Estimated Costs : 4.5 Cr Estimated Costs : 2.5 Cr Estimated Costs : 3.0 Cr