Deford_Lori_Wk3pitchdeck.pdfassignmentfo

pitch deck for portfolio 7 class

1. Lori Deford July 17, 2024
Mug & Wick Boutique
Pitch Deck
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2. Mug & Wick Boutique is an ambient
candle ina coffee mug with the aroma
of coffee to satisfy your cravings.
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3. Customers love coffee mug candles
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4. 95% of candle buyers are
women, 3.9 billion dollar
industry for candles.
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5. We provide a eco friendly way to
repurpose used coffee mugs while creating
a cozy and invigorating experience
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6. We create a coffee mug candle in
a variety of coffee aroma scents
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7. The revenue is from sales of the
coffee mug candles and the
monthly subscription package.
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8. Targeting environmentally conscious
consumers who appreciate
sustainable and unique products.
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9. As of now, I am the only person
running the business. I will add
team members in the future.
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10. Revenue
•Sales on the coffee mug candle
•Wholesale orders
•Online sales through E-commerce
•Subscriptions
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11. Expenses
•Cost of materials
•Rent costs
•Marketing and advertising expenses
•Packaging and shipping
•Utilities
•Overhead expenses
•Taxes and licenses
•Miscellaneous expenses
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12. Competition
•Eco friendly candle companies
•Handmade artists and candle makers
•Specialty gift shops
•Online marketers and sellers
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13. Mug & Wick Boutique is asking for 300,000 to
expand our business from the garage to a warehouse
with more production equipment to produce more
than 500 of coffee mug candles per day
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