Delivering a great onboarding experience for Swiggy

Swiggy’s delivery boys are the face of the brand. Here’s how we helped them understand brand Swiggy.

1. Delivering a great
onboarding
experience
Swiggy’s delivery boys are the face of the
brand. Here’s how we helped them
understand brand Swiggy.

2. The project
⇢Challenge
→To provide a great onboarding experience for
Delivery Partners by motivational and informative
graphics in onboarding centres
⇢Strategy
→Leverage the existing positioning of ‘Ride to your
dreams’
→Build messaging that conveyed the ‘What’s in it
for me’ for the Delivery Partner
⇢Design
→The design scheme builds on the processes that
are used to train DPs. The design helps in creating
a sense of wayfinding and self-service
→Combination of informative (partner stories) and
engaging (cartoons) communication
→Installations across the centre to bring in a tactile
and interactive angle
→Essential posters in 8 different languages
⇢Outcome
→Great feedback from the DPs and other Swiggy
management

3. Outside reception
Before

4. You are special cut-out


⇢A portable life-size cut-out that
welcomes the prospective Delivery
Partner with a cheerful message

5. Multilingual posters
Before

6. Life-size mannequins
Before

7. Reception area
Before

8. Waiting area
Before

9. Corridors with messaging
Before

10. Comic strips posters


⇢We created custom comic-strips to
explain anecdotes. Comics are often
perfect mediums to break the ice.

11. Safety posters

12. Common areas with large-size
messaging with space for notices

13. Grooming tips with a mannequin that
helps in demonstrations
Before

14. Interactive installations




⇢Installations like these combine printed
graphics with writeable whiteboard
panels; perfect to explain concepts

15. 3D installations




⇢Life-size mannequins as part of wall
graphics and installations provide
unique perspectives and connect with
viewers
⇢Combining 3D objects with
background messaging is a great way
to build communication that sticks

16. Illustrations and infographics
Before

17. Custom-made murals






⇢Illustrations and murals were a part of
the strategy of visual communication
in these centres.
⇢The messaging was consistently about
helping Delivery Partners ‘Ride to their
dreams’

18. Growth stories of Partners
Before

19. Inventory room with 3D bag
Before

20. The bag as installation






⇢The Swiggy bag is highly visible and
recognisable on India’s streets. We
used this simple tool to provide a little
bit of 3D fun in this wall installation

21. Inspired by traffic signs
Before

22. With a focus on women
Before

23. Wayfinding and signage

24. Just like railway platforms






⇢A numbered system helped
prospective Delivery Partners find their
way into the rooms in a particular
sequence

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