Design Thinking - Case Studies

From Design Thinking workshop facilitation to DT integration. How with-company is taking the mindset and principles of DT to provoke innovation in products, services, businesses and brand creation. More info please comment or contact us [email protected]

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Design Thinking Conference
NOVA IMS, Lisbon
Years ago
we’ve met at
the kindergarten

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Design Thinking Conference
NOVA IMS, LisbonI’m Tiago I’m Rui

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Design Thinking Conference
NOVA IMS, Lisbon
...it was in 2010 at
the Stanford D-School
in Berlin - Germany

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Design Thinking Conference
NOVA IMS, Lisbon
HMW better protect soldiers
in a life threatning situation?
Germany Defense Department

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Design Thinking Conference
NOVA IMS, Lisbon
HMW attract teenagers
to a boring art exhibition?
Brandenburg Region

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Design Thinking Conference
NOVA IMS, Lisbon
Two possible ways
> Inspiration
> Integration

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Design Thinking Conference
NOVA IMS, Lisbon
99% does this and so do we
Workshop
Facilitation > Inspiration
>

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Design Thinking Conference
NOVA IMS, Lisbon
> Integration
our drive and focus
hearing
technologies
GmbH >
2-6 Months
Projects

9. Why is that?
because we want our clients
to experiment the same imersive
and transforming experience
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Design Thinking Conference
NOVA IMS, Lisbon

10. and
by doing that
re-arrange their mindset
and provoke innovation
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Design Thinking Conference
NOVA IMS, Lisbon

11. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Fishing for ideas
so we went
Documentation Blog
www.fishingforideas.wordpress.com
and

12. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
3 MONTHS
PROJECT

13. Context
Wholesale fish business going down
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Design Thinking Conference
NOVA IMS, Lisbon

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Design Thinking Conference
NOVA IMS, Lisbon
Optimized processes
management & communication

15. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Optimized processes
management & communication
Identified new channels
sales & distribution

16. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Reduced 2/3 of debt
negotiation & business control tools
Optimized processes
management & communication
Identified new channels
sales & distribution

17. From this we’ve learned
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Design Thinking Conference
NOVA IMS, Lisbon

18. From this we’ve learned
1. it works
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Design Thinking Conference
NOVA IMS, Lisbon

19. From this we’ve learned
1. it works
2. it’s more about people
than a process
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Design Thinking Conference
NOVA IMS, Lisbon

20. From this we’ve learned
1. it works
2. it’s more about people
than a process
Mindset
VS Methodology
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Design Thinking Conference
NOVA IMS, Lisbon

21. From this we’ve learned
1. it works
2. it’s more about people
than a process
3.
Mindset
VS Methodology
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Design Thinking Conference
NOVA IMS, Lisbon

22. From this we’ve learned
1. it works
2. it’s more about people
than a process
3.
Mindset
VS Methodology
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Design Thinking Conference
NOVA IMS, Lisbon

23. From this we’ve learned
1. it works
2. it’s more about people
than a process
3.
Mindset
VS Methodology
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Design Thinking Conference
NOVA IMS, Lisbon

24. From this we’ve learned
1. it works
2. it’s more about people
than a process
3.
Mindset
VS Methodology
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Design Thinking Conference
NOVA IMS, Lisbon

25. and
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Design Thinking Conference
NOVA IMS, Lisbon

26. and
we learned
to be more open
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Design Thinking Conference
NOVA IMS, Lisbon

27. so
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Design Thinking Conference
NOVA IMS, Lisbon

28. so
we opened
a fish shop
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Design Thinking Conference
NOVA IMS, Lisbon

29. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Social Media
www.fb.com/peixariacentenaria
www.instagram.com/peixariacentenaria

30. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
But now let’s go back
to Berlin again, not to
D-School but to Mimi

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Design Thinking Conference
NOVA IMS, Lisbon
What’s Mimi?
one of the most vibrant companies
in the startup world scene

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Design Thinking Conference
NOVA IMS, Lisbon
medical
and wearables
industries
Working in the
intersection of the

33. Bringing the hearing aid
technology into our
smartphones and allow
anyone to hear better
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Design Thinking Conference
NOVA IMS, Lisbon

34. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
DURING 4 MONTHS
saywhatproject.wordpress.com
Understanding user behaviour

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Design Thinking Conference
NOVA IMS, Lisbon
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?

36. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?

37. an imersive approach
trying to feel what they feel
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I can be a user!
Design Thinking Conference
NOVA IMS, Lisbon

38. becoming experts
by looking and reaching to:
- end users
- industry professionals
- friends & relatives
- other industries and trends
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Design Thinking Conference
NOVA IMS, Lisbon

39. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?

40. Journey Map
mimi
ENT
USER
AUD
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41. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

42. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?

43. APP experience
prototyping
guided self fitting
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Design Thinking Conference
NOVA IMS, Lisbon

44. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

45. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
Understanding user behaviour
1. Why people take 5-8 years
to do something about their hearing?
2. What happens when they do care?
3. What does this means to mimi?
4. How to turn all of this into an adoptable
product and recognizable brand?

46. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

47. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

48. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

49. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

50. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

51. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

52. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

53. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

54. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

55. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

56. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

57. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

58. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

59. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

60. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

61. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

62. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

63. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

64. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
Design Thinking Conference
NOVA IMS, Lisbon

65. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Design Thinking Conference
NOVA IMS, Lisbon

66. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Design Thinking Conference
NOVA IMS, Lisbon

67. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Design Thinking Conference
NOVA IMS, Lisbon

68. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Design Thinking Conference
NOVA IMS, Lisbon

69. I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Move
on up
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Just like in the Curtis Mayfield
hit, I always go forward.
That continuous movement
towards the future reflects
the intention to push people
to hear better.
Design Thinking Conference
NOVA IMS, Lisbon

70. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Move
on up
Just like in the Curtis Mayfield
hit, I always go forward.
That continuous movement
towards the future reflects
the intention to push people
to hear better.
Flow
I’m not contained and don’t
have boundaries.
It has to do with the way
I think: I’m open
to new ideas.
Design Thinking Conference
NOVA IMS, Lisbon

71. www.with-company.com
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I’m a good
listener
Yeah, these things
right here are ears.
I’m
lively
The eyes are the mirror to the soul.
Blinking, winking, looking (not in that
creepy Monalisa way) .
All these little signs play
up my human side.
I’m able
to react
I literally resonate
to what is being said,
by showing signs
of understanding.
My way of nodding.
Move
on up
Just like in the Curtis Mayfield
hit, I always go forward.
That continuous movement
towards the future reflects
the intention to push people
to hear better.
Flow
I’m not contained and don’t
have boundaries.
It has to do with the way
I think: I’m open
to new ideas.
Design Thinking Conference
NOVA IMS, Lisbon

72. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

73. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

74. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

75. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

76. Suming up
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Design Thinking Conference
NOVA IMS, Lisbon

77. so why aren’t more
companies working
like this?
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Design Thinking Conference
NOVA IMS, Lisbon

78. because it’s not easy,
it takes time to
- Listen
- Think
- Explore
- Create
- Fail
- Do it again when necessary
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Design Thinking Conference
NOVA IMS, Lisbon

79. we do all of this
not to be “different”
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Design Thinking Conference
NOVA IMS, Lisbon

80. but because we want
our results to be
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Design Thinking Conference
NOVA IMS, Lisbon

81. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

82. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon

83. www.with-company.com
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Design Thinking Conference
NOVA IMS, Lisbon
www.with-company.com
Tiago Nunes
[email protected]
[phone]
Rui Quinta
[email protected]
[phone]