Design Thinking Class_September 26.06.2024

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1. DESIGN THINKING CLASS 3 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

2. BEFORE CLASS MATERIAL: Material 1: Video on UX Research Comprehension Question: Why user research? Main types of research Material 2: Video on Reframe Comprehension Question: What is reframing? How Why do we reframe? How do we reframe?

3. DT HAS DISTINCT TOOLS AND METHODS... P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

4. All design processes are different, but there are some regularities... P roprietary and C onfidential - authorization via written permission by Gursel iLipinar REFRAME (DEFINE SYNTHESIZE) RESEARCH (OBSERVE) ( UNDERSTAND EMPHATIZE )

5. All design processes are different, but there are some regularities... P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

6. All design processes are different, but there are some regularities... P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge Design a wearable personal sensor system for indian diabetics for them to control their diabetes better and share data with doctors. Let’s study the disease, the indian culture and existing similar systems Given the culture, it doesn’t make sense! Colectivist culture, Lack of diabetes knowledge Re-define problem... Work on options. Maybe a social networking software with game elements to increase peer pressure on diabetic person. Rapid prototype a few promising options... Test with users & doctors, identify weaknesses, re-ideate, and re-prototype..

7. THE DESIGN THINKING PROCESS P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

8. MORAL OF THE STORY: DESIGN PROCESS IS ITERATIVE. P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

9. THE DESIGN THINKING PROCESS P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

10. DESIGN THINKING TOOLS & METHODS P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

11. Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 11 A few of the tools Design Managers love to use... P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

12. Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 12 A few of the tools Design Managers love to use... P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

13. 13 Ethnography: That is the main ingredient of the human-centered process! “No, he can not do without me, he does not know to cook or which tablets to take.” P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

14. Ethnography P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

15. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 15 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

16. 16 CULTURAL PROBES: Why limit the interview to 2 hours? “There is a difference between what people think they do and what they really do.” P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

17. Cultural Probes P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

18. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 18 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

19. 19 EXPERT INTERVIEWS : Ask someone who knows! P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

20. Expert Interviews P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

21. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 21 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

22. 22 Review and guidance of locals: ask the insider ! “In your slides some of the ideas are really very great and suits to our society and few are good but not suits to our ppl due to various points we differ when compared to Western countries.… “ Our local researcher in India, Dina! P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

23. Review / Guidance locals P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

24. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

25. 25 POST-IT ANALYSIS: Until something better is invented! P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

26. Post - its P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

27. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 27 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

28. 28 PERSONAS: Uninspiring market segmentations coming alive. “How would Samantha use this product?” P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

29. Personas P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

30. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story b oards Prototyping P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

31. 31 STORYBOARDS: Visualized the use cases. P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

32. Storyboards P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

33. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 33 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

34. 34 CO-CREATION WORKSHOPS: Turn consumers & clients into designers! P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

35. Co- creation workshops P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

36. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 36 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

37. PROTOTYPING: Fail early, and often!! P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

38. Prototypes P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

39. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 39

40. Benchmarking: Unless you want to reinvent the wheel! Foursquare for TV Language Learning Community Game with user created Levels Crowdsourced Surveillance Social Network for Personal Finances Patient to Patient Help Online Platform for offline meetings Open-source Browser Shared funds for Indian ladies Social Product Development Chinese Car Owners’ forum Q&A Network Phone based micro-consulting P2P Video Teaching Indian Home-to-Office food delivery P2P Car Sharing Open Encyclopedia Community-run customer support 18 examples from different sectors

41. Benchmarking P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

42. A few of the tools Design Managers love to use... Co-creation workshops Post-it analysis Ethnography Reviews / guidance of locals Cultural Probes / Online diaries Crowdsourcing Expert Interviews Personas Benchmarking Affinity maps / Visualization Story Boards Prototyping 42 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

43. CROWDSOURCING: an increasingly relevant method… How might we improve maternal health with mobile technologies for low-income countries? P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

44. Crowdsourcing P roprietary and C onfidential - authorization via written permission by Gursel iLipinar Diverge Converge Diverge Converge

45. TIME TO GET HANDS DIRTY! P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

46. REAL DIRTY! P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

47. ASSIGNMENT I P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

48. 48 GOOD DESIGN VS NOT SO GOOD DESIGN ASSIGNMENT INSTRUCTIONS Read the next slide for criteria! Go outside! Get your camera! Look around (product, image, service, etc.) Find 1 example for good design AND Find 1 example for not so good design Either take a photo or bring the object to the class Share your story… P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

49. Responsibility Courage Honesty Substance Curiosity Thriftiness Helpfulness Wit Selfishness Fear Deceit Pettiness Apathy Wastefulness Harmfulness Stupidity GOOD DESIGN VS NOT SO GOOD DESIGN

50. 50 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar

51. GURSEL ILIPINAR THANK YOU! CLASS 3 P roprietary and C onfidential - authorization via written permission by Gursel iLipinar