Design Thinking for Managers for MBA students

Design Thinking for Managers

1. Design Thinking for Managers Somdutta Banerjee

2. What is Design Thinking ? “Design thinking is a human- centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people , the possibilities of technology , and the requirements for business success . ” —TIM BROWN, CEO OF IDEO DTM 2 Source: https://designthinking.ideo.com/

3. IDEO’s HUMAN CENTERED DESIGN DTM 3 Source: https://designthinking.ideo.com/

4. ASK USERS FOR THEIR NEEDS DTM 4 “If I had asked people what they wanted, they would have said faster horses.” — Henry Ford A lot of people cite the preceding quote and declare it hopeless to talk to customers . But hidden in this quote is [snip] asking for something faster than their existing alternative , which happened to be horses. Source: Ash Maurya “Running Lean” O’Reilly Media Henry Ford, Innovation, and That “Faster Horse” Quote https://hbr.org/2011/08/henry-ford-never-said-the- fast

5. FIND THE REAL PROBLEMS DTM 5 “Engineers and businesspeople are trained to solve problems. Designers are trained to discover the real problems. ” —DON NORMAN Source: Don Norman “The Design of Everyday Things”

6. DTM 6