Design Thinking for the competitive era.pptx

Very interesting topic in now era in business insight.

1. D E SIGN THINKING In 10 minutes

2. Design Thinking Four Pillars

3. E m pathy Design Thinking

4. Design Thinking C ollaboration

5. Design Thinking I n c lu s ion

6. Design Thinking Repeat/Iterate

7. Design Thinking Empathize with people's needs, Collaborate with others across disciplines, skill sets, and perspectives, Include every idea in visible form for evaluation, and Repeat, iterating and testing solutions to perfect them, always with human needs at the center.

8. Design Thinking Quiz Design Thinking or NOT Design Thinking

9. Design Thinking Process Design C h alle n ge Design S ol ut ion P r o b l e m S p a c e S o l u t i o n S p a c e

10. Design Thinking P r o b l e m S p a c e S o l u t i o n S p a c e Design C h alle n ge Design S ol ut ion

11. Design Thinking Branding Design Thinkers Group Stanford d.school Ideo Ideo v2.0 Luma Institute IBM FSU Innovation Hub Empathize | (Re)frame | Ideate | Prototype | Test Empathize | Define | Ideate | Prototype | Test Gather | Generate | Make | Share Inspiration | Ideation | Implementation Looking | Understanding | Making Observe | Reflect | Make Empathize | Ideate | Build

12. Design Thinking Methods & Tools Design Thinkers Group Stanford d.school Ideo Ideo v2.0 Luma Institute IBM FSU Innovation Hub Empathize | (Re)frame | Ideate | Prototype | Test Empathize | Define | Ideate | Prototype | Test Gather | Generate | Make | Share Inspiration | Ideation | Implementation Looking | Understanding | Making Observe | Reflect | Make Empathize | Ideate | Build

13. Design Thinking Steps in Perspective

14. Design Thinking Steps in Perspective

15. Thank you! DE SI G N T HINKING www.innovation.fsu.edu

16. Problem Statement How might we improve the grocery shopping experience in a manner that positively impacts people and the environment?

17. There are no limits to what you can envision… An app to improve the customer experience? A mechanism to make entry and egress easier? Be Creative A protocol for improving safety? A new feature to enhance customer comfort? Be Innovative 2019/20 Capstone Problem Statement How can we make the Autonomous Experience more inclusive and accessible?

18. Ideation How innovative and creative is the solution? Safety Has safe operation been considered in the design? Feasibility How feasible is the solution for implementation? Customer centric How well does the solution meet the needs of the end user? Expandability What is the potential for the idea to become a business? What are we looking for?

19. Design Thinking Tools The following slides contain the design thinking tools that were presented at the March 21 st Design Thinking Workshop. These tools are intended to help with identifying problems and brainstorming solutions – they do not have to be included in your project proposal.

20. Design Thinking BACKGROUND Popularized by Tim Brown and David Kelley of IDEO and Stanford’s d School Structured creative problem solving process, but enables innovation and positive impact Human-centered design process – truly understand and empathize with user

21. E x a m p l e P e r s o n a - F r a n c i n e Travels to client venues/sites regularly Typically has to drive or take an Uber/Lyft Unable to continue working during travel (sometimes 60+ mins) due to lack of workspace Shared Autonomous Vehicles proposes an opportunity to continue working Public transportation and Uber/Lyft does not allow the privacy required Very likely to use SAV regularly 3 9 ye a r s o l d S a n D i e g o A r e a M a r r i e d / t w o k i ds / S u b u r b a n C o m fo r t abl e w i t h t e ch I n t e r e s t e d i n t r y i n g d i f f e r e n t modes P H OT O Empathize

22. BOBBY THE CYCLIST’S JOURNEY User Journey Mapping S T EP DOES T H I N K FEEL Empathize

23. Problem Space Empathize

24. Problem Space Empathize

25. Come up with ‘How Might We…” statements to address the pain points and areas of opportunity that you’ve identified. Cluster the HMWs into themes How Might We Define

26. On a piece of cardstock, sketch 8 different ideas to address your HMW statement. (1 min per idea) If you get stuck, try applying some constraints. Individual Ideation: Rapid Fire I d e a t i on

27. Each person has 3 minutes to jot down ideas about sources for vehicle heading that currently exist After the 3 minutes is up, pass your paper to the person to your right That person has 3 minutes to add their own ideas and flesh out ones already on the page Repeat this process until everyone gets their original paper back Individual Ideation: Brain Writing I d e a t i on

28. Write your opportunity in the middle of the page Use 3 levels of brainstorming to come up with new ideas Level 1 – preliminary ideas – 1 minute Level 2 – expand on ideas – 3 minutes Level 3 – add some details – 3 minutes To refine ideas, ask yourself “how” or “what would this look like” It’s ok if you don’t do all 3 levels for each branch! L e v e l 1 L e v e l 2 L e v e l 3 Group Ideation: Speed Mind Mapping I d e a t i on

29. List the WORST possible ways that you ensure heading integrity Examine how you could reverse these bad ideas to create the best possible solutions Group Ideation: Reverse Thinking I d e a t i on

30. W h at i t ’ s goo d f o r : Brainstorming new ideas as a group How it works: Create the template (shown on the left) on a whiteboard or large chart paper Choose a company (not in the automotive industry) that is known for having high customer satisfaction Apple, Starbucks, IKEA, and Amazon are good ones! Brainstorm ways that another company would tackle your problem Think of how similar solutions could be applied for GM Group Ideation: Industry Swap I d e a t i on

31. How can the AV experience be customized? Gather around a whiteboard with stickies and sharpies Present some ideas that have been proposed As a team build on the ideas in the form of “Yes and . . .” Do not use “No and But” Ideation: Group Brainstorming I d e a t i on

32. Lean Canvas Project Name 03-21-2019 Iteration #x Cost Structure Customer Acquisition costs Distribution costs Hosting People, etc. R e v enu e Str ea m s Revenue Model Life Time Value Revenue Gross Margin Pr ob l e m Top 3 problems S o l u t i o n Top 3 features Key Metrics Key activities you measure Unique Value Proposition Single, clear, compelling message that states why you are different and worth paying attention U n f a i r A d v an t ag e Can’t be easily copied or bought Channels Path to customers Customer Segments Target customers PRODUCT M A R KE T

33. Thank you for your time and creativity! We look forward to working with you as you complete your degree