Design Thinking NETFLIX using all techniques.pptx

Design analysis of netflix

1. CASE STUDY ON NETFLIX

2. INTRODUCTION : Netflix is a subscription-based streaming service that allows our members to watch TV shows and movies without commercials on an internet-connected device. It is a production company based in Los Gatos, California. Founded on August 29, 1997 by Reed Hastings and Marc Randolph in California. The top video streaming service in the world, started out initially by shipping DVDs to customers by mail. Now it consumes more than 15 percent of the world's internet bandwidth and has 220.7 millions subscribers worldwide

3. IT’S JOURNEY : August 29, 1997 : Introduced the concept of selling or renting DVDs by mail April 14, 1998 : Netflix.com website was launched as the first DVD rental and sales site 2001: Netflix hits one million subscribers and continues to grow. 2002 : Netflix opens regional warehouses, bringing overnight delivery in response to subscriber complaints that it took too long to their DVDs. 2006 : Netflix finally becomes profitable, generating more than $80 million. Subscribers rise to 6.3 million. 2010: Netflix changes its focus to streaming and introduces it to the United States 2012: Netflix starts making original shows. 2013: Netflix introduces user-profiles and rolls this feature out to all Netflix subscribers in August. 2016 : Netflix goes live in 130 countries simultaneously and adds local languages to its user interface, subtitles, and dubbing. 2017 : Netflix officially hits 100 million subscribers worldwide. 2021: Expansion into gaming

4. ISSUES FACED : The DVD market shrank by 4.5% in 2007, is the first time that year-over-year DVD sales had fallen since the format was introduced 10 years earlier. Netflix planned to split its streaming business and its DVD rental business into two distinct subscription packages: Netflix for streaming, and Qwikster for rentals.The decision was immediately and powerfully unpopular with subscribers and investors alike. The move reignited debate about the company’s future prospects, and some begin to question Hastings’ leadership. The decision was seen as a cash-grab by many subscribers, as customers would have to pay two separate subscription fees if they wanted to rent physical DVDs and access Netflix’s streaming service. Analysts seized upon Netflix’s mistake as proof of the company’s imminent downfall. By 2012, Netflix’s relationships with several studios and media publishers had become strained. Seeking a bigger slice of the Netflix pie, Starz canceled its licensing agreement with Netflix, which resulted in thousands of movies disappearing from Netflix’s streaming service overnight. Licensing other networks’ content was becoming increasingly costly and complex for Netflix – and so the company was forced to reinvent itself yet again.

5. ROLE OF DESIGN THINKING :

6. IDEAS AND TECHNIQUES USED :

7. RISKS & ACHIEVEMENTS: Netflix’s investment in its streaming platform would also allow the company to vertically integrate itself into its own digital infrastructure when it began producing its own content years later—another great investment in Netflix’s growth and demonstration of smartly building upon earlier successes. The more content Netflix produced, the more subscribers it attracted. This, in turn, resulted in higher revenues, which meant more funding for original content in a virtuous cycle of constant growth. The period from 2007-2012 may have been the most tumultuous in Netflix’s history, but from 2013 onward, Netflix continued to defy expectations and reinvent the entertainment business. The first step? Reinventing itself as a TV and movie studio. 2013 saw Netflix dive headfirst into the world of original programming with its high-profile political drama, House of Cards. The show, which received rave reviews from critics and fans, marked a crucial turning point in Netflix’s growth as a company. From 2016 onward, Netflix seemed practically unstoppable. The company’s programming received numerous awards and accolades, including 54 nominations at the 68th Primetime Emmy Awards.

8. CONCLUSION : Technically, Netflix wasn’t the first online streaming video service. Netflix would, however, become the first streaming success story. To encourage innovation Netflix built an environment that allows failure and motivates employees to try out new ideas. They’re given a high degree of independence. • In addition Netflix created constant feedback loops for employees • Netflix began to create its own content, original movies and series, which changed the entertainment landscape. Recognizing that customers were hungry for better

9. DONE BY : B. SAATHVIK