Design Thinking.pptx Design Thinking.pptx

Design Thinking

1. Design Thinking Unit 3 Ideation Tools and Exercises

2. Brainstorming Brainstorming is a group method of generating ideas and solving problems. It is based on using different techniques to facilitate discussion with the team and develop solutions to the concrete topic. The primary goal of brainstorming is to stick to the chosen topic and expand it as much as possible. All members participate in the judgment-free process and express their ideas and solutions freely.

3. Assign the facilitator The first thing to remember is that you will need a facilitator for brainstorming activities. It will help the team better understand common objectives and structure the discussion. Companies can have great ideas that they discuss. But frequently, they struggle to “bring them all together”. For this reason, it is more effective to engage in individual brainstorming before sharing ideas with the group. As a result, less vocal group members demonstrate their thoughts. It can lead to a more diverse range of ideas being considered. Once individual brainstorming has taken place, the group can build on these ideas and further develop them.

4. Mind mapping It is a tool for capturing the creative thinking process. It gathers knowledge and helps to create and organize ideas. Choose your central theme and write the word in the middle of the board. Then write all the associations with the principal theme — anything that comes to mind. Miro XMind MindMeister Coggle

5. Opposite thinking If you feel stuck in a process, revise your thinking and start in the opposite direction. List assumptions you have on the topic and then reverse them. In other words, create opposite statements and use “How might we…” questions. For example: – How might we convince a customer to buy our product? The opposite of this statement is: – How might we discourage the client from purchasing our product? You can also phrase it differently with assumptions: Assumption: ___________________________________________ Opposite: ______________________________________________ Solution: _______________________________________________ Brainstorm a list of potential causes for the opposite problem. For example, the opposite situation is customer dissatisfaction. As a result, reasons might include poor quality products, unresponsive customer service, or a difficult-to-use website.

6. 6-3-5 method This technique is excellent for 6-8 people in the group. It encourages the participation of all group members and stimulates creativity. Firstly, identify the challenge you’re trying to solve. Each person in the team writes six ideas related to the problem. Do it independently, without discussion. Then the group comes together and discusses each member’s ideas. Each member presents their ideas, and the group discusses and builds on them. Afterward, the group selects the five breakthrough ideas and discusses them in more detail. In the end, the group selects the three most promising ideas and discusses them further, refining and developing them as needed.

7. Assumption Mapping This technique centralizes three significant factors: desirability, feasibility, and viability. Name assumptions you can have from a business perspective (Should we do this?) and from a technical point of view (Can we do this?). It leads to a better understanding of the logic behind a decision and the assumptions that are being made about the idea. Then map out your hypotheses on paper and categorize them into important/not important and known/unknown categories. Identifying hidden assumptions, potential risks, or uncertainties is a great practice after all.

8. Six Thinking Hats This technique is used to give different directions and divide your thinking process into clear categories, visualized as assorted colors of hats: The Big Picture/Managing (blue), Information (white), Feelings and Emotions (red), Positive view (yellow), Negative view (black), New Ideas (green). Start with identifying the problem or challenge you want to solve. Each person in the group would then take turns “wearing” a different thinking hat and considering the challenge/idea from that perspective.

9. Affinity Diagram It is one of the best ways to conclude your brainstorming session when you have a lot of uncategorized ideas. Entire teams gather the notes and records of the progress and place them on the wall. After that, you look for natural affinities and similarities. Without talking, participants sort the ideas into 5-10 related groups. Discuss ideas within the group and summarize the key characteristics of the ideas. You can also use an affinity diagram as a feature prioritization tool. Prioritize the ideas based on their importance or value to the end user or the business.

10. Round Robin In this method, a group of individuals sit in a circle and share ideas on a specific topic or problem. The facilitator writes all the ideas, and the group continues to go around the circle until everyone can contribute. The facilitator reviews the list of ideas and may ask for clarification or elaboration. Then the group discusses and further develops the ideas. Undoubtedly, this ideation technique is straightforward and efficient for generating many ideas. It is beneficial for groups experiencing difficulty coming up with ideas.

11. The five tips for ideation workshop: Clarify a challenge or problem. Set up a facilitator. Document all ideas. Use visual ideation techniques, not just discussions. Avoid groupthink. Let everyone share their idea and contribute to the discussion.