Design Thinking Presentation - small.pptx

This presentation on design thinking was created for instructional designers and content developers, but is relevant to any trainer, instructional designer, or content developer.

-What is design thinking?
-What are the phases of design thinking?
-How can we apply design thinking concepts to trainings?

1. Design Thinking for Learning Solutions Presented by: Elizabeth Pressler Henderson, Senior Instructional Designer

2. Agenda What is design thinking? What are the phases of design thinking? How can we apply design thinking concepts to trainings? 2

3. Design Thinking – A Primer

4. Design Thinking Defined “Design thinking is a human-centered problem-solving approach (as opposed to a business-centric approach) to solving complex business problems.” -ATD 4

5. Design Thinking Key Principles Be human-centered Empathize Iterate 5

6. Design Thinking: Background Roots are based in psychological studies of creativity and problem-solving. First really named by Herbert Simon, in 1969. Won Nobel Prize “for his pioneering research into the decision-making process within economic organizations.” Design thinking really started taking form in the 1970s. Today, design thinking is widely regarded as a forward-thinking method of problem solving and used in many different environments and industries. 6

7. The Five* Phases of Design Thinking

8. Five Phases of Design Thinking 8 Empathize Define

9. Five Phases of Design Thinking 9 Empathize Define Business-centered: We need to increase our food-product market share among young teenage girls by 5%. Human-centered: Teenage girls need to eat nutritious food in order to thrive, be healthy and grow.

10. Five Phases of Design Thinking 10 Empathize Define Ideate Prototype Test (Implement)

11. Questions so far? 11

12. Design Thinking for Learning

13. Think about your learners. Gain perspective from target learners, without losing sight of the business perspective. You have to understand your learner in order to develop the best solutions for them! Empathize 13 Empathize

14. Learner personas: Represent(s) your average learner(s). Use more than one if necessary. A fast empathy tool! Empathy Tools 14

15. Observation: Watch your learner in the environment where they will perform the task(s) you are teaching. There are “virtual” substitutes, like a video of the task being performed. Empathy Tools 15

16. Interviews/Focus Groups: Interviews - detailed and thoughtful responses. Focus groups - shorter responses highlighting similarities/differences. Take notes. Great when used before observation. Use both qualitative and quantitative questions. Surveys are a poor substitute! Empathy Tools 16

17. Empathy Maps: Think & Feel See Hear Say & Do Pains Gains Empathy Tools 17 Photo by Adrian Howard

18. Experience Maps: Write steps across the top of the chart. Make notes in each cell based on the categories to the left. Empathy Tools 18

19. Start defining the problem. Don’t just throw out the problem as presented by the stakeholder… But build on that problem based on what you’ve learned about the learner. Start asking “How might we…” Define 19 Define

20. Start brainstorming solutions. Think wide! Narrow it down to solutions in the “sweet spot” between: Learner wants and needs. Business needs. Constraints. Ideate 20 Ideate Learner Needs & Wants Business Needs Constraints

21. Just go for it! These aren’t finished products. Examples: Writing a script Document outline or draft. Course outline or curriculum. Storyboards. Wireframes. Prototype 21 Prototype

22. Try that prototype out! Ideally, have target learners test it. Feel comfortable returning to previous phases, especially “Prototype.” Test 22 Test

23. Put it into the wild! Be willing to iterate during revisions or before redeployments. Implement 23 Implement

24. Questions? 24

25. Activity Time!!!

26. Materials: 20 sticks of spaghetti 1 yard of tape 1 yard of string 1 marshmallow Goal: Build the tallest structure, as measured from the table's surface to the top of the marshmallow. Marshmallow Challenge 26

27. Marshmallow Challenge Rules The structure must stand on its own. The completed structure must not hang or lean on any other objects. However, anything goes during building. The marshmallow must be on top. When measuring, the top of the marshmallow is the top of the structure. Do not cut or tear the marshmallow. The marshmallow must be whole. You may , however, stick the spaghetti into the marshmallow. You may break or cut the spaghetti, tape and string. Once broken or cut, they may not be replaced. No need to use all the ingredients. There's no restriction on how much of the materials you use. The building phase is 18 minutes long. Any team that tries to build or support their structure after 18 minutes is disqualified. 27

28. Let’s Start a Timer… 28

29. Why did I have you do the Marshmallow Challenge for a design thinking presentation? What phases were used in this activity? Marshmallow Challenge 29 Empathize Define Ideate Prototype Test (Implement) Design Thinking Phases

30. Who Does Best/Worst on the Challenge? 30 30 20 10 Average Architects and Engineers Kindergarteners Business School Students

31. Who Does Best/Worst on the Challenge? 31 Business Students: Kindergarteners:

32. Primary Sources: