design thinking, thiking theories and models.pdf

It is about design thinking element s and

1. Design Thinking

2. Design Thinking
•Not only for designers
•Engineering, Science, Literature, Arts, Music and Business
•“A set of strategic, conceptual, and practical process, in which design
concepts are developed ( product proposal, structure, equipment,
communication etc.) ”

3. Who are the Design Thinkers in the
organization ?
•Individual who has the concern for the
organization growth and knows about the working
challenges at the organization.
•Individuals who have the knowledge of the multi-
functionality of the organization.
•Vision for developing right process in the
organization
•Capability to understand the problems on the job
and ability to work on the problems related to job

4. Principles of Design Thinking
•Human Focused :
The process that understands from the perspective of
human including the employees and customers. The deign thinker needs to
consider the individuals, belief, values and attitude
.
•Diversity in work :
Design thinking needs to consider individuals from
different background and train to work in a team.
•Comprehensive:
The design thinkers must identify relationships, collaborations
and communication between seemingly different ideas
•Flexibility
•Communication Skills :
Willingness to communicate and work in a variety of
ways :speech, visual, touch

5. Benefits of Design Thinking
•It helps to overcome creative challenges : Gives you a freedom to look
at the problem from numerous lenses.
•Helps to meet customer requirement effectively : developing
prototypes, testing and using consumer feedback.
•Helps to improve the knowledge of design thinking : The number
experiments and iterative methods an individual do, becomes trained
in design thinking.

6. Tools of Design Thinking
•Visualization: Any activity that takes information beyond text and numbers such as
graphs, maps, pictures and stories.
•Now visualization has become more significant with the launch of text to image features of
Generative Artificial intelligence.
•Journey Mapping : Ethnographic research method that focuses on tracking a journey of
customer through various touch points in the customer journey.
•Value Chain Analysis : It examines how an organization, works with value chain partners
to produce, market and distribute new offerings.
•Mind Mapping: Creating diagrams by linking them to a core idea to see how ideas are
linked with each other
•Rapid Concept Development
•Assumption testing
•Prototype
•Co-creation : the presence of users is essential for a creative output.

7. Design Thinking
https://youtu.be/_r0VX-aU_T8?si=bYE-DdjaZJ5Sl8L8

8. Types of innovation
•Jugaad (Ad-Hoc)
•Systematic (structured)

9. Types of innovations
•Disruptive vs Sustaining
innovations
•Radical versus incremental
innovation
•Architectural vs Modular
Innovation
•Innovation Matrix

10. Disruptive vs Sustaining innovation

11. Radical versus Incremental innovation

12. Architectural vs
Modular Innovation
•ACHITECTURAL INNOVATION : It is described as the reconfiguration of
existing product technologies.
•MODULAR INNOVATION : one or more components of a product are
changed while the overall design stays the same.

13. Innovation Matrix

14. Frugal/Social/Co-creation innovation
•Frugal innovation is a way of developing products and services that
are affordable, simple, and effective.
•Frugal organizations don’t seek to wow customers with technically
sophisticated products, but instead strive to create good quality
solutions that deliver greatest value to customers at the lowest cost.

15. Types of Innovation
•Product
•Process
•Customer Experience
•Business Model

16. Theories of thinking
•Analytical
•The process of separation of things from the visible relationships
•Judicial
•Comparing and making judgements based on in depth analysis in thinking
•Synthetic Thinking
•Combining two things and ideas with the intention of making new things

17. Theory of Creative blocks
•According to this theory, there are barriers to the creativity of the
individual, and the individual expresses an inability to access
creativity; hence, there is a block created in the process of creativity.
•THINKING
•SLOW AND FAST
•DIVERGENT AND CONVERGENT
•MICRO AND MACRO
•THIS AND THAT

18. Experimentation
•An experiment is planned activity to validate one or more
assumptions of an idea
•Assumptions:
•Need
•Technical
•Production
•Commercial

19. Outcome of experiment
•Success
•Failure
•Learning
•Try to design low cost experiment

20. Blue ocean vs red ocean