Designing High Impact Slide Presentation-.pdf

This slide outlines the key principles behind creating presentations that capture attention, communicate ideas clearly, and drive audience engagement. It highlights essential elements such as visual hierarchy, clarity of message, consistency in design, and purposeful use of visuals and data. Whether pitching an idea or presenting a strategy, a well-crafted slide can make your message more memorable and impactful

1. © 2020; S M Zillur Rahman
Lesson 9
DESIGNING HIGH-
IMPACT SLIDE
PRESENTATIONS
© 2020 S M Zillur Rahman
PRESENTATION SKILL
DEVELOPMENT (PSD)
Bangladesh University of
Professionals (BUP)
MBA Program

2. ©Cornerstone Systems Ltd.; 2021
Learning Objectives
This lesson will help you to:
▪Understandthepurposeofdesigninga
presentation:designforyouraudience,image,
andobjective.
▪Knowhowtomakeahigh-impactpresentation.

3. ©Cornerstone Systems Ltd.; 2021
Introduction
▪Is there more to design? Of course.
▪If you ask yourself, “Why am I designing this
presentation?” That question breaks down
into three questions:
➢Am I designing it for my audience?
➢Am I designing it for my image?
➢Am I designing it for the objective of the
presentation?
▪By asking yourself these three questions,
you determine the next step toward
designing a high-impact presentation.

4. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective
▪Thebasicprincipleofdesigninga
presentationis:designforyouraudience,
image,andobjective.
▪Thesethreepurposesaffecteveryaspectof
yourpresentation:
▪themediumyouchosetousetodeliverthe
message,
▪thecolorsyouchoose,
▪yourstyleofdesignandimagery,
▪theamountoftextonyourslides,
▪thewayyouorganizeyourinformation,etc.

5. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>
DesigningforYourAudience
▪Colorforyourbackground:
▪Anycolorthatperfectlysuits.
▪Youcanalsotryusingthecompanycolorsfor
thebackground,titletextandaccents.
▪Howaboutthestyleofthepresentationforthis
audience:
▪Keepitsimple,straightforward,andtothe
point.

6. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>
DesigningforYourAudience>>>
▪Youneedtwolevelsofinformationtocreatecontent–
themainpresentationconsistsoftop-leveldetailsonly,
e.g.,what’sthebenefit?
▪Bepreparedfortheadditionalquestionswithextra
slides,whichyoukeephidden,topulloutasneeded.
▪Youneedtosticktothe8x8rule,tokeepitbriefand
concise.

7. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>
DesigningforYourAudience>>>
▪Keepsentencestructureparallel.
▪Starteachbulletwitheitheranounoraverband
keeptheminthesametense(eitherpastorpresent)
andvoice(activeorpassive).
▪Someinformationcanbebetterrepresented
graphically,soaddchartsandpicturesandminimal
text.
▪Designyourslidesbasedontime.

8. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>
DesigningforYourAudience>>>
▪Someconsiderationswhenpresentingtotop
management:
▪Evenifyouhave30minutesallotted,tryto
keepitto10-15minutesandmakeyourpoint
inthefirstthreeminutes.
▪ThiswillgiveyouplentyoftimeforQ&Aand
theywillbeevenhappieriftheybreakearlier
thanexpected.
▪Keeptheinformationonthetoplevel.Donot
displaydrilldowndetailedinformation—but
haveitavailableincasesomeoneasks.

9. ©Cornerstone Systems Ltd.; 2021
DesigningforYourImage
▪Designofslidesreflectsidentityandunique
image.
▪Createanewbackgroundwiththecompany
colorstomakeitinnovativeanddifferent.The
colorselectionsmakeyoulookwiseandyour
audienceengaged.
▪Textshouldbecondensed,parallelandtothe
point.
Design for Your Audience, Your Image,
and Your Objective >>>

10. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>

11. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>
Designing for Your Objective
▪Whatistheobjectiveofyourpresentation?to
persuade,totrainortoentertain?
▪Needaclearideaofdesigningthepresentationto
lettheguestsknowaboutyourcompany,image
andoffering.
▪Designhelpstoachieveobjectives.
▪Background,template,colorcancreatepositive
imageaswellasdefeatthepurposeofour
objective.
▪Youcanaddthecompanylogotomakethe
audienceunderstandwhoisofferingsuchaunique
andwonderfulproduct/service.

12. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>

13. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>
Using Your Corporate Identity
▪Usecorporateidentity—logo,typography,
colors,andgraphicstyleforpreparingthe
presentation—toitsgreatestadvantage.
▪Mostpresentersstillusingthetemplatesthat
comewithMicrosoftPowerPoint.Doingthis
they’redisplayingPowerPoint’sidentity,not
theirown.
▪Youcanaskyourmarketingdepartmentto
createaPowerPointtemplateforyouthat’s
consistentwiththecorporateidentity.
▪Somecompaniescreatecustombackgrounds,
some create generic topic-specific
backgrounds,othersdoacombinationofboth.

14. ©Cornerstone Systems Ltd.; 2021
Design for Your Audience, Your Image,
and Your Objective >>>
Using Your Corporate Identity >>>
▪Youneedtohaveaphoto-editingsoftware
package,corporatecollateral*,corporateimages,
corporatecolors,andyourcorporatelogo.
*Corporate collateral is any visual or media used to
promote your brand direct or indirectly to different
type of stakeholders of the company.

15. ©Cornerstone Systems Ltd.; 2021
Guidelines
Quickchecklisttomakesureyoufollowed
theguidelines:
▪Areyoudesigningforyouraudience,yourimage,or
yourobjective?
▪Didyoudetermineifyourcompanyalreadyhasa
corporatetemplate?
▪Ifthere’snocorporatetemplate,didyouusethe
corporateidentitytocreateoneorhaveonemade?
▪Didyouusetherulesfordesigningyourown
background?
▪DidyousaveyourPowerPointtemplateinthecorrect
format?

16. © 2020; S M Zillur Rahman
▪Ifyouwanttodesignahigh-impactpresentation,
you’vegottostartwiththequestion,“WhyamI
designingthispresentation?Formyaudience?
Formyimage?Fortheobjectiveofthe
presentation?”Theanswershouldaffectevery
aspectofyourpresentation.
▪Ifyou’redesigningforyouraudience,thinkabout
theirexperience,theirexpectations,thecontent
theywantandneed,andthestylemostlikelyto
work.
▪Ifyou’redesigningforyourimage,thinkabout
whatparticipantsexpectofyouandhowyoucan
meetthepositiveexpectationsandcounterthe
negativeexpectations.
Checklist

17. © 2020; S M Zillur Rahman
▪Ifyou’redesigningforyourobjective,thinkof
everyaspectofyourcontentanddesignin
termsofthatobjective,whetherit’stopersuade,
totrain,toentertain,andsoon.
▪Whetheryou’redesigningforyouraudience,
foryourimage,fortheobjectiveofthe
presentation,or(ideally)forallthreepurposes,
youwanttouseyourcorporateidentitytoits
greatestadvantageinyourpresentation.
Checklist

18. © 2020 S M Zillur Rahman
Key Takeaways
We discussed in this lesson:
▪Understand the purpose of designing
a presentation: design for your
audience, image, and objective.
▪Know how to make a high-impact
presentation.

19. © 2021 S M Zillur Rahman
Questions
© 2021 S M Zillur Rahman