Development media theory (Mass communication theory)

1. Development Media T heory Prepared and presented by: Ariba Tanveer

2. What is D evelopment Media Theory? Two combined words : Development and media theory. It refers to the use of communication to facilitate social development. For developing countries. Mass media should be for nation building, or as a support to national development program.

3. Context

4. Example of continents: Asia, Africa, South-America. Asian/African – Run by state or government. South-America – Commercial ownership. Dependent on top countries

5. Motive of their media houses: Development of self Nation building Development communication theory

6. Responsibility to support the government: Illiteracy Family planning Economy

7. History

8. Initial practice of development communication theory in 1940’s. The development gap between first world countries and third world countries. Follow-up process. Changes in the concept of development communication theory in 1950’s. The 21 st century development communication theory.

9. Main features

10. Development roles and objectives. To help people. No manipulation or propaganda. Used to develop critical consciousness Self-responsibility and self-determination Two way communication flow Uses development communication tools

11. Strength Effective communication. Comprehensive way. Weakness Imposition of Westernization. Cultural hegemony.

12. Any question?! Conclusion

13. Thanks!