diass-q4-clientele-and-audiences-i-communication.pptx

Disciplines and Ideas in Applied Social Science

1. PICTURE ANALYSIS

2. Solve the Mystery Word! Identify the correct term for each scrambled letters related to the characteristics of clientele and audiences of communication.

3. scloai osopitni - Refers to the status the person enjoys in a communication context.

4. ecduantio lelve - Refers to the reading skills and literacy

5. aeg Determines the appropriate communication material for different audience.

6. raec common among people of shared ancestry

7. anglaueg The structured system of communication

8. helaht sastut Certain health conditions or issues

9. noiitanfarmo May affect the medium they trust

10. jbo Should be considered as it may affect materials of communication to be used.

11. Clienteles and Audiences In Communication

12. Introduction Have you experienced attending a gathering in your barangay or in your municipality and listen to someone who is delivering his/her message to the people but you did not understand well the person who is talking? Things like the message was not really intended for them or for you? Or the language used was so complicated and not suitable for the people who are listening?

13. The discipline of communication is also called as communicology . In the process of communication, one must convince or persuade the people who are listening or giving attention which we called as audience. When you watch TV shows, read newspapers or watch a film, you become an audience.

14. Audiences are also called receivers . They are formed by two factors which are: 1. Social context- people of the same background with shared culture, understanding information needs. 2. Response to media content- audiences from news show, variety show, soap opera and others.

15. Media sociologist Denis McQuail (1997) noted some ways to define who are the audience namely:  By place- audience in the case of a newspaper  By people- as when media content appeals to a certain age group, gender, political belief or income category

16.  By the particular type of medium or channel involved - the audience of radio may differ from the audience of television.  By the content of the message of a medium - talk shows and and soap operas with many different audiences  By times - as in daytime, primetime or weekend audiences.

17. Characteristics of Clientele and Audiences of Communication

18. Social position -is the status that a person enjoys in a communication context. These social positions dictate how one gets communicated to and how that communication has, to be crafted, packaged, contained, and delivered.

19. Education level may suggest the reading skills and healthy literacy and the ability to engage more complex topics. An audience that has limited literacy skills may find it difficult to us written materials; with such audience, oral presentations may be more effective.

20. Age range - can affect the choice of communication format or distribution. The communication materials may be relevant to people of all ages but the age of the audience may affect the communication format or distribution channels. Social media may be appropriate for younger audience while printed materials, newspapers, memos, meetings may be more effective for older audience.

21. Race and ethnicity -is an important consideration in communication particularly in deciding on graphics and photos. It is important to design the graphics and photos in the communication materials to reflect the demographics of the intended audience.

22. Primary language - if the language used is different from the one used by the target audience, there is a need to translate the communication materials into the primary language.

23. Health status matters a lot as it dictates people’s disposition to listening and responding and the ability to make meaning out of the communicated material. It is important that the materials are more personal and relevant to specific health conditions or issues.

24. Job type of the audience can affect the format of materials and the distribution methods to be used. For an audience without access to their own computers, disseminating the materials through an Internet site or email messages may not be effective.

25. Information sources matter for they affect the format and distribution of the communication materials and also the medium they trust.

26. Needs of Various Types of Clientele and Audiences of Communication

27. The Individual as Client of Communication Interpersonal communication is the level of communication most associated with this type of audience. It is through the individuals that communication is most influential in changing opinions, in dealing with resistance and indifference to issues, and in maintaining in social situations ( Marsen , 2006).

28. Research says that among the benefits one gets from communication are the following:  Information and Education  Guidance  Advice  Socialization and Relaxation  Identity formation  Security  Build mutual relationship

29. The Group and Organization as Client of Communication When groups and organization are formed, a new identity is formed irrespective of the identities or personal characteristics of each individuals member ( Marsen , 2006).

30. The Group and Organization as Client of Communication Organizations communicate with others for a variety of reasons. Innet and Schewchuk in 1995 said that there are communication needs of organizations. These are: 2.1 To inform. It is communicating to the audience like what you can do for them or what advice you could give them or vice versa. 2.2 To build understanding . It is encouraging the audience to improve their lives like stopping from smoking which appeals to their feelings and thinking. 2.3 To resolve conflicts. Empathy can prevent conflicts as misunderstanding really exist in an organization. 2.4 To present and idea. In an organization presenting an idea is a need but one has to know also the correct manner in presenting it. 2.5 To lower barrier between groups and individuals. Prejudices and discrimination may exist if communication process is not done in a correct manner thus one has to know the audience very well.

31. The Community as Client of Communication When a community is the client of communication, the message has to be responsive to the need and the channel has to be appropriate, and the subject to be communicated has to be relevant to the communication.

32. The Community as Client of Communication when you consider the community as your audience you need to remember the following needs: Right language . This must be simple and easy to understand words Time. Extend more efforts to let them be understood the topic 3. Information background. If you need to persuade or convince them with your idea, you need to know their level of awareness of the topic 4. Awareness of interests. You need to know what the community likes or have interest to 5. Education. People in the community acts as audience because of the reason that they need to know about the topic.

33. Guilty or Not Guilty Read the article published online about the case of Mary Jane Veloso back in 2015. The story of Mary Jane Veloso, in her own words: