Difference between flyers, brochures, posters & leaflets

interactivebees 124,084 views 6 slides Mar 19, 2015
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About This Presentation

Since flyers hold the audience’s attention for a trivial span of time, it has to be designed in an eye catching manner. There are several Flyer designing companies in Delhi itself! You can get your customized flyer with the help of any of such agency.


Slide Content

+91-11-47098755
Difference Between Flyers, Brochures, Posters & Leaflets
Today’seraismarkedbytheperiodofahighlycompetitiveindustry,wheremarketinginanindispensible
tooltopromoteyourbrand.Brands,witheachpassingday,areinnovatingnewtechniquestopromotetheir
brandandincreasetheirbrandawarenessamongstconsumers.Brandsuseacombinationoftraditionaland
newagemarketingtechniquestohelptheirpresencefeltamongstitscustomersortargetaudiencesas
popularlyknown.
Flyers,brochures,posters,
leafletsarepopularoutdoor
techniqueswhicharestillused
bymanycompanies.Ifyouare
alsoplanningtoimplement
theuseoftheaboveinsome
time,yougottoknowthe
basicdifferenceandthe
functionsofthesame.

Aflyeriscommonlyknownashandbill.It
isgenerallyanA4sizepaperandismostly
usedforsmall-scalemarketingoften
coveringasmallregion.Flyersarestill
consideredtobeacosteffectivewayto
reachtoalargecustomerbase.Since
flyersholdtheaudience’sattentionfora
trivialspanoftime,ithastobedesigned
inaneyecatchingmanner.Thereare
severalFlyerdesigningcompaniesinDelhi
itself!Youcangetyourcustomizedflyer
withthehelpofanyofsuchagency.
+91-11-47098755
Flyers

+91-11-47098755
Aleafletisconsideredtohavea
betterdesignascomparedtoa
flyer.Thestandardsizeofa
leafletisthatofanA6sheet.In
termsofcosttoo,itisabit
moreexpensive.Theyare
mostlyprintedincolors.They
canbecirculatedbyeither
handingthemovertothe
concernedaudience,or
insertingitinthelocal
newspaper.Notonlythis,
leafletsareoftenplaced
tacticallyatplacedwhere
peopleareboundtotakealook
forexampleattablesin
restaurants,etc.
Leaflets

+91-11-47098755
Brochuresarealsoknownaspamphlets;theyaremoreexpensiveincomparisontoflyersand
aregenerallymadeforaspecificcompanywithparticularinformationinit.Abrochureis
generallyastandardsizeofsinglepaperinmultiplefoldseachdenotedtoaspecifictypeof
information.Brochuresareexpectedtoberetainedbythereceiversasopposedtoflyers.They
alsoneedtobeappealinginitslookandthisworkisdoneeffortlesslybymanyBrochureand
LogoDesigningCompanyinthecountry.
Brochures

Theyarebiggerinsizeandthesizemay
vary.Theyaregenerallyputupatplaces
wherethereismaximumvisibility
expected.Apostershouldhaveacatchy
lineandattractivevisualstograbthe
attentionoftheTG.Thetextshouldbe
lesssothatthepersonreadingithashis
interestintactwhilegoingthroughthe
poster.
Posters

+91-11-47098755
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