Difference between Marketing & Selling

This PowerPoint Presentation is about "Difference between Marketing & Selling"

1. Presentation Topic 1 Difference Between Marketing & Selling

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3. Group Name INFORMATION OF GROUP MEMBERS 3 NAME OF MEMBER ID MD. AMZAD HOSSAIN 15102225 MEHEDI HASAN TUSHAR 15102255 RIFAT AHMED 15102183 AZIZUR ROHMAN SHAWON 15102164 MD. TARIKUL ISLAM 15102220

4. PRESENTATION CORE ISSUES : MARKEETING MARKETING CONCEPT HOW MARKETING DONE? OBJECTIVES FUNCTIONS TYPES OF MARKETS SELLING SELLING CONCEPT TYPES OF SELLING SELLING CONCEPT VS MARKETING CONCEPT HOW THE COMPANIES THINK? HOW THE COMPANIES ACT HOW THE COMPANIES PERFORM? EXAMPLES 4

5. MARKEETING 5

6. MARKETING CONCEPT 6 Target Market Customer Need Integrated Marketing Profit through Satisfaction

7. HOW MARKETING DONE? 7

8. OBJECTIVES 8 Satisfaction to the customers Increase in demand Provide better quality products to the customers Create good will for the organization Generate profitable sales volume

9. FUNCTIONS 9

10. TYPES OF MARKETS 10

11. SELLING 11

12. SELLING CONCEPT 12 Factory Product Selling and Promotion Profit through Sales

13. TYPES OF SELLING 13 Online Tele Direct Door to Door Outside Inside

14. SELLING CONCEPT VS MARKETING CONCEPT 14 SELLING CONCEPT Inward focus on business. Define business by goods and services For everybody or the average consumer. Profitability through sales volume Less favorable in a competitive environment . MARKETING CONCEPT Outward focus on customer. Define business by benefits for customer To a specific group of customer Profitability through customer satisfaction. More favorable in a competitive environment.

15. HOW THE COMPANIES THINK? 15 Converting product into cash. Emphasis of sale of the product already used. Fragmented approach to selling. Buyer beware principle followed. Cost determine price. Converting customers need into product. Emphasis on product planning and development. Integrated approach to marketing. Seller beware principal followed. Customer determine price , price determine cost. SELLING CONCEPT MARKETING CONCEPT

16. HOW THE COMPANIES ACT 16 Focus on seller’s needs Holds customer and business. Manufactures the product first. Sales volume oriented Focus on customer needs Holds customer and business. Identifies the customer first. Customer satisfaction with profit oriented. SELLING CONCEPT MARKETING CONCEPT

17. HOW THE COMPANIES PERFORM? 17 Product supreme. Profit through sales volume Planning is short term oriented Aims at customer satisfaction with companies profit. Customer supreme. Profits through customer satisfaction. Planning is long term oriented. Aims at customers as profit targets. SELLING CONCEPT MARKETING CONCEPT

18. EXAMPLES 18 Insurance, encyclopedia. Online shopping. Door-to- Door selling. Dell computers- provides platforms on which each persons customizes the features he desires. Automobiles industries. Designer clothes. SELLING ORIENTED COMPANIES MARKETING ORIENTED COMPANIES

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