Different kinds of Propaganda Advertisement

its all about different kinds of Proganda Advertisement

1. Propaganda It is a form of communication that is aimed at influencing the attitudes, perspectives and emotions of people or communities towards some cause or position by presenting only one side of an argument.

2. (PROPAGANDA TECHNIQUES) JONAH ALEXIS B. ALEGRE Grade 8 - St. John Mary Vianney Prepared by: LICEO DE MASBATE COLLEGES INC. Quezon St., Masbate City ACTIVITY IN ENGLISH RACHELLE ANN B. FLORES Teacher Submitted to:

3. Types of Propaganda Techniques Name-calling Name-calling NAME CALING BANDWAGON GLITTERING GENERALITIES FEAR APPEALS TESTIMONIAL PROPAGANDA Name-calling

4. NAME CALLING www.reallygreatsite.com is based on putting the other party down. Employing this technique in advertising normally starts brand wars. It can be light-hearted, but sometimes the animosity can get intense.

5. NAME CALLING PROPAGANDA French fries (vs McDonald’s fries): Competing brands might compare each other’s fries, suggesting that one tastes better or is made with higher quality ingredients. Progresso vs Campbell’s soups: The ad says, “How do you like your chicken noodle: With MSG? Or without?” — implying that Campbell’s has MSG and Progresso doesn’t. This makes Campbell’s look less healthy, even though it’s just a way to lure customers.

6. BANDWAGON PROPAGANDA McDonald’s sign “Over 99 Billion Served” — This suggests that billions of people have eaten at McDonald’s, so you should too. It gives the message: “Everyone loves it — don’t be the only one who doesn’t!”. Honey Nut Cheerios “America’s Favorite Cereal” — This makes people think that most Americans choose this brand, so it must be the best choice.

7. BANDWAGON PROPAGANDA This technique aims to persuade you to join the trend because it implies popularity, making you feel like you might be left out if you don't participate.

8. GLITTERING GENERALITIES -Starbucks: “The best coffee for the best YOU.” — Uses positive, flattering words like “best” to make customers feel special and confident when choosing Starbucks. COCA-COLA: “THINGS GO BETTER WITH COKE.” — SUGGESTS THAT COKE MAKES EVERYTHING IN LIFE BETTER, EVEN THOUGH IT DOESN’T EXPLAIN HOW.

9. GLITTERING GENERALITIES USE ATTRACTIVE, EMOTIONAL, AND POSITIVE WORDS OR SLOGANS TO MAKE A PRODUCT OR IDEA SOUND APPEALING — EVEN IF THE MESSAGE DOESN’T PROVIDE REAL EVIDENCE OR DETAILS. THE GOAL IS TO CREATE A GOOD FEELING THAT MAKES PEOPLE WANT THE PRODUCT.

10. FEAR APPEALS Cigarett e warning labels showing diseased body parts or people suffering from illness — These images and statements like “Smoking causes strokes and heart disease” are meant to frighten smokers into quitting. GRAPHIC PHOTOS OF GANGRENE AND LUNG PROBLEMS — THESE ARE USED TO MAKE PEOPLE REALIZE HOW SERIOUS AND LIFE-THREATENING SMOKING CAN BE.

11. FEAR APPEALS a type of propaganda or persuasive message that uses the threat of danger or harm to motivate an audience to adopt a specific viewpoint or behavior, often by emphasizing negative outcomes if they fail to act.

12. A popular celebrity is shown promoting Diet Coke, making fans believe that drinking it can make them feel as confident or stylish as her. Testimonial Propaganda A WELL-KNOWN ENDORSER MAKES THE SNACK LOOK MORE FUN AND DELICIOUS, INFLUENCING FANS TO BUY IT.

13. Advertisers use the testimonials of influencers, authority figures or experts in the field to convince you that their product is worth your money. Testimonial Propaganda