Digital Health & Technological Innovation in Healthcare Startups.pptx

This ppt gives deep idea regarding market gap in health care ,strategies followed by healthcare industry.

1. Digital Health and Technological Innovation in Healthcare Startups Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES

2. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Introduction to Digital Health Definition : Digital health refers to the use of information technology, digital tools, and advanced data systems to improve healthcare delivery, efficiency, and patient outcomes. Scope : Covers telemedicine, mobile health apps, wearable devices, electronic health records (EHR), AI in diagnostics, digital therapeutics, etc. Global Trend : Rapid growth post-COVID-19 due to need for remote care and monitoring.

3. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Role of Startups in Digital Health Agility and Innovation : Startups are often more adaptable than large organizations, bringing novel solutions quickly. Addressing Gaps : Many startups target underserved areas like rural healthcare, mental health, chronic disease management, or affordability. Ecosystem Growth : Supported by venture capital, government policies, and accelerators (e.g., health tech incubators).

4. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Technological Innovations in Healthcare Startups (a) Telemedicine & Virtual Care Video consultations, chatbots, and AI-driven symptom checkers. Examples: Practo (India). Benefits: Accessibility, reduced hospital visits, cost efficiency. (b) Wearable Devices & Remote Monitoring Smartwatches, fitness trackers, glucose monitors, cardiac monitors. Continuous health tracking with IoT integration. Example: Apple Watch detecting atrial fibrillation.

5. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES (c) Artificial Intelligence & Machine Learning AI in medical imaging (detecting cancer, fractures, eye diseases). Predictive analytics for early diagnosis and personalized treatment. ChatGPT-like systems for health education and triage. (d) Blockchain in Healthcare Secure, transparent, and tamper-proof patient records. Facilitates interoperability across hospitals and insurance providers.

6. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES (e) Digital Therapeutics (DTx) Software-based interventions for mental health, diabetes, and chronic pain. Example: Mobile apps delivering cognitive behavioral therapy (CBT). (f) Robotics and Automation Robotic surgery (da Vinci systems). Automated pharmacy and drug dispensing systems. (g) 3D Printing & Bioprinting Cost-effective and customizable solutions.

7. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Challenges Faced by Healthcare Startups Regulatory Compliance : Strict health data and privacy laws ( HIPAA , GDPR). Data Security & Privacy : Cybersecurity threats in handling patient records. High Capital Requirement : R&D and regulatory approval costs. Integration with Traditional Healthcare : Resistance from doctors, hospitals. Trust Issues : Patients may hesitate to adopt new digital solutions.

8. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Benefits of Digital Health Startups Patient-Centric Care : Personalized treatments and remote monitoring. Cost Reduction : Minimizing hospital stays, reducing overhead costs. Accessibility : Bridging the urban-rural divide in healthcare delivery. Efficiency : Faster diagnosis, reduced paperwork, streamlined processes.

9. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Case Study 1: Babylon Health (UK – AI Symptom Checker & Telemedicine) Babylon Health developed an AI-powered chatbot for symptom checking, integrated with a teleconsultation platform. The startup partnered with governments and insurers to scale digital-first primary care. While it attracted millions of users worldwide, it faced regulatory challenges and criticisms about AI accuracy and long-term sustainability. What problem in healthcare was Babylon Health trying to solve? Evaluate the role of AI in primary healthcare — opportunities vs risks. Why did Babylon struggle to sustain its global expansion despite early success? Suggest two improvements that could have strengthened Babylon’s model.

10. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Practo (India – Digital Health Ecosystem) Practo started as a doctor appointment booking app but grew into a comprehensive health platform offering telemedicine, e-pharmacy, diagnostics booking, and clinic management software. It enabled millions in India, especially in semi-urban areas, to access digital health services. How did Practo’s platform model create value for both patients and providers ? Discuss the challenges of building trust in digital healthcare platforms. If you were the CEO of Practo, what additional services would you integrate to increase adoption? Explain how Practo’s business model differs from a traditional hospital system.

11. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES IDENTIFYING MARKET GAPS IN HEALTH CARE SERVICES

12. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Understanding Market Gap A market gap exists when patient needs are not fully met by existing healthcare providers, products, or systems. It can be related to accessibility, affordability, quality, or efficiency . Startups and innovators thrive by filling these gaps with digital health solutions.

13. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Common Market Gaps in Healthcare (a) Access Gaps Rural and remote areas lack hospitals and specialists. Limited access to diagnostic facilities and advanced treatments. Long waiting times for consultations and surgeries. (b) Affordability Gaps High treatment and medication costs make care inaccessible for many. Out-of-pocket expenses are heavy in countries with limited insurance coverage.

14. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES (c) Quality of Care Gaps Inconsistent standards across hospitals and clinics. Errors in diagnosis and medication due to outdated systems. Lack of personalized treatment plans. (d) Technology Adoption Gaps Poor integration of digital health tools with traditional systems. Resistance from providers to adopt telemedicine, AI, and data analytics.

15. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES (e) Chronic Disease Management Gaps Rising lifestyle diseases (diabetes, hypertension, mental health issues) not effectively managed. Limited monitoring and follow-up care for patients outside hospitals. (f) Data & Information Gaps Lack of interoperability between hospitals and clinics (fragmented patient records). Patients often repeat tests due to unshared data. (g) Preventive & Mental Health Gaps Focus is mostly on curative rather than preventive care. Mental health services remain underfunded and stigmatized.

16. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Methods to Identify Market Gaps Surveys & Patient Feedback : Directly asking patients about unmet needs. Healthcare Data Analysis : Using big data to spot trends (e.g., rising diabetes cases). Benchmarking : Comparing with international best practices. Engaging with Providers : Understanding challenges faced by doctors, nurses, and hospitals. Policy & Insurance Analysis : Studying areas where government or insurance fails to cover patients.

17. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Opportunities for Startups Telemedicine platforms for remote access. Affordable diagnostic tools for mass use. AI-driven diagnostics to reduce errors. Chronic disease management apps with IoT integration. Digital mental health platforms (counseling, therapy apps). Blockchain-based health records for data sharing and security.

18. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES CASE STUDY DISCUSSION Background: Nearly 70% of India’s population lives in rural areas, but over 60% of healthcare infrastructure (hospitals, diagnostic labs, specialty clinics) is concentrated in urban regions. Many villages lack basic primary health centers (PHCs), forcing patients to travel long distances for even simple treatments. Private players often hesitate to invest in rural health due to low profitability. Market Gap: Lack of affordable and accessible healthcare infrastructure in rural areas. Questions: What are the main reasons for the shortage of healthcare infrastructure in rural India? How can technology (telemedicine, mobile health vans) help bridge this gap? Suggest a feasible business model for private players to serve rural populations sustainably.

19. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Background India faces a high burden of non-communicable diseases (like diabetes, hypertension, and cancer). Early diagnosis is crucial, but diagnostic centers are often expensive and concentrated in tier-1 cities. This limits preventive care and worsens late-stage disease outcomes. Market Gap: Lack of low-cost, widespread diagnostic services in semi-urban and rural areas. Questions Why are diagnostics often overlooked compared to curative healthcare services? Can low-cost point-of-care diagnostic devices solve this issue? What are the challenges in scaling them? Propose strategies to make diagnostic services both affordable and accessible across India.

20. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Despite rising awareness, India has only about 0.75 psychiatrists per 100,000 people (far below WHO’s recommended 3 per 100,000). Social stigma, lack of trained professionals, and limited insurance coverage create a huge service gap. Market Gap: Shortage of accessible, affordable mental health care services. Questions: What factors contribute to the lack of mental health infrastructure in India? How can digital platforms (apps, tele-counseling) bridge the mental health gap? Suggest measures the government or private players can take to normalize mental health care.

21. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES India’s elderly population (60+ years) is projected to reach 300 million by 2050. Many elderly people live without adequate healthcare support due to lack of geriatric specialists, home care services, and insurance products tailored for them. Market Gap: Insufficient healthcare models for geriatric and long-term elderly care. Questions: Why is geriatric care often neglected in India’s healthcare system? Suggest a sustainable business model for home-based elderly healthcare services. How can insurance providers design products for long-term elderly care needs?

22. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Despite government schemes like Ayushman Bharat, a large percentage of Indians still lack comprehensive health insurance. Out-of-pocket expenditure accounts for nearly 50% of total healthcare spending, leading to medical debt and poverty. Market Gap: Limited penetration of affordable and comprehensive health insurance. Questions: What are the barriers to health insurance adoption in India? How can digital platforms improve health insurance awareness and access? Suggest innovative micro-insurance or community-based models to expand coverage.

23. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Strategic Planning for Healthcare Enterprise

24. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Introduction Strategic planning = long-term process of defining goals, objectives, and action plans. In healthcare, it helps align services with community needs, regulatory requirements, and competitive pressures. Key aim: Deliver quality, accessible, and affordable healthcare sustainably.

25. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Importance of Strategic Planning in Healthcare Aligns vision & mission with healthcare delivery. Addresses market gaps (access, affordability, quality). Enhances operational efficiency & resource utilization. Helps in adapting to technological, social, and regulatory changes. Improves patient outcomes & stakeholder satisfaction.

26. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Steps in Strategic Planning for Healthcare Enterprise Environmental Analysis (Situational Analysis) External: Political, Economic, Social, Technological, Legal, Environmental (PESTLE). Internal: Strengths & Weaknesses (SWOT). Market demand & competition analysis.

27. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Define Mission, Vision & Core Values Mission → “Why we exist” (patient-centered). Vision → “Where we want to be.” Values → ethics, transparency, patient care.

28. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Set Strategic Goals & Objectives Example: Reduce patient waiting time by 30%. Example: Expand telemedicine to rural areas. Formulate Strategies Service delivery (telemedicine, specialty centers). Financial strategies (insurance partnerships, pricing models). HR strategies (training, talent retention). Technology adoption (digital health, AI, EHR).

29. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES Implementation Plan Resource allocation (finance, staff, tech). Timeline & milestones. Communication strategy for stakeholders. Monitoring & Evaluation KPIs: Patient satisfaction, treatment outcomes, cost efficiency. Review & adjust strategies based on results.

30. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES 4. Strategic Focus Areas for Healthcare Enterprises Patient-Centered Care – improve quality & safety. Technology Integration – telemedicine, AI, IoT, digital records. Market Expansion – tier-2 & tier-3 cities, rural healthcare. Partnerships & Collaborations – insurance companies, pharma, govt. Workforce Development – training, retention, motivation. Financial Sustainability – innovative pricing, insurance models. Brand Positioning – trust, credibility, patient satisfaction.

31. Dr.M.AKILA FACULTY OF MANAGEMENT SCIENCES 5. Challenges in Strategic Planning Rapid regulatory changes. High capital costs in healthcare infrastructure. Workforce shortages. Resistance to technology adoption. Balancing affordability with profitability.