digital marekting presention by sufni cp

Digital marketing is the use of online platforms and digital channels to promote products, services, or brands. It includes strategies like SEO, social media marketing, content creation, and online advertising to reach and engage target audiences. Digital marketing helps businesses increase visibility, attract customers, and grow in the digital world. Unlike traditional marketing, digital marketing allows companies to target specific audiences, track performance in real-time, and adjust strategies instantly for better results. It involves a variety of techniques, including:

Search Engine Optimization (SEO): Improving website visibility in search engine results.

Social Media Marketing (SMM): Promoting brands through platforms like Facebook, Instagram, LinkedIn, and X (Twitter).

Content Marketing: Creating valuable and relevant content to attract and engage audiences.

Email Marketing: Sending personalized emails to build relationships and drive sales.

Pay-Per-Click (PPC) Advertising: Running paid ads on search engines and social platforms to reach targeted users.

Affiliate and Influencer Marketing: Collaborating with other creators or marketers to expand brand reach.

Digital marketing is essential for every business in today’s digital age. It helps increase brand awareness, drive website traffic, generate leads, and boost conversions — all while being cost-effective and measurable.

1. Digital
Marketing
Digital
Marketing Presented by sufni cp

2. Digital marketing refers to the utilization of digital channels
such as websites, social media, email, and search engines to
promote products or services, engage with audiences, and
drive business growth in the online real.
Introduction to
Digital Marketing
Introduction to
Digital Marketing
DIGITAL MARKETINGDIGITAL MARKETING

3. Evolution of
Digital Marketing
Over the Years
Evolution of
Digital Marketing
Over the Years
The evolution of digital marketing has been marked by the transition
from static web pages to dynamic, interactive platforms, the
proliferation of social media channels, the rise of mobile marketing,
and the increasing focus on personalized, data-driven strategies.
This evolution reflects a shift towards more targeted, engaging, and
measurable approaches to reaching and engaging with audiences in
the digital landscape.
DIGITAL MARKETINGDIGITAL MARKETING

4. Digital Marketing
Channels
Digital Marketing
Channels
Overview of various digital marketing channels
such as social media marketing, email marketing,
search engine optimization (SEO), pay-per-click
(PPC) advertising, content marketing, etc.
Advantages and disadvantages of each
channel.
DIGITAL MARKETINGDIGITAL MARKETING

5. Social Media MarketingSocial Media Marketing
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DIGITAL MARKETINGDIGITAL MARKETING
Strategies for
effective social
media marketing
campaigns.
Case studies of
successful social
media marketing
campaigns.
Tools and techniques
for social media
analytics and
monitoring.

6. DIGITAL MARKETINGDIGITAL MARKETING
Search Engine
Optimization
(SEO) Marketing
Channels
Search Engine
Optimization
(SEO) Marketing
Channels
Basics of SEO and its importance in
driving organic traffic.
Keyword research and optimization
strategies.
On-page and off-page SEO techniques.

7. DIGITAL MARKETINGDIGITAL MARKETING
Email
Marketing
Email
Marketing
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Crafting compelling email campaigns.
Personalization and segmentation strategies.
Email automation tools and techniques.

8. DIGITAL MARKETINGDIGITAL MARKETING
Content
Marketing
Content
Marketing Importance of content marketing in
digital strategy.
Creating high-quality and engaging
content.
Creating high-quality and engaging
content.

9. Pay-Per-
Click (PPC)
Advertising
Pay-Per-
Click (PPC)
Advertising
DIGITAL MARKETINGDIGITAL MARKETING
Understanding Google
Ads, Facebook Ads, and
other PPC platforms.
Keyword targeting and
bidding strategies.
Ad copywriting best
practices.

10. Analytics
and Measurement
Analytics
and Measurement
DIGITAL MARKETINGDIGITAL MARKETING
Importance of analytics in
digital marketing.
Key metrics to track for each
digital marketing channel.
Tools for analytics and
reporting.

11. Mobile
Marketing
Mobile
Marketing
DIGITAL MARKETINGDIGITAL MARKETING
Rise of mobile marketing and its
significance.
Strategies for mobile-friendly
websites and apps.
Location-based marketing tactics.

12. DIGITAL MARKETINGDIGITAL MARKETING
Trends &
Future Outlook
Trends &
Future Outlook
Emerging trends in digital marketing such as
artificial intelligence, voice search,
augmented reality, etc.
Predictions for the future of digital
marketing and how businesses can
adapt.

13. THANK YOUTHANK YOU