Digital Marketing_2_Websites & Microsites.pptx

Digital marketing

1. WEBSITES & MICROSITES

2. Websites & Microsites> Objectives At the end of the unit, you will be able to: Explain the roles of websites, microsites & landing pages. Compare and choose the domains & servers. Explain the structure of the website Describe how to navigate a website Describe the key elements of User Interface (UI) & User Experience (UX) of a Website. Create great web copies.

3. Websites & Microsites> Objectives (Contd.) At the end of the unit, you will be able to: Identify the different Content Management Systems Build a Simple Wordpress Site. List options to convert a website into an e-commerce Website. List the do’s & dont’s of a website as a virtual front.

4. Before Starting the Website Questions that must be answered before starting a Website:

5. Websites & Microsites >Goals Websites, Microsites & Landing pages are different fronts of the virtual store. There goals can be differentiated as follows:

6. Features of Microsites & Landing Pages

7. Features of an Effective Website

8. Tools for Compatibility, Speed & Search Mobile Compatibity: https://testmysite.thinkwithgoogle.com Page Insights: https://developers.google.com/speed/pagespeed/insights/ Analyze Page Speed: https://gtmetrix.com/

9. An Effective Landing Page Fast Loading Speed Distinct Forms for each landing Page Innovative call to action (CTA) with clear buttons Ideal color contrast, use of white space & fonts Check for landing page privacy violations

10. Choosing Domain- Factors to Consider while choosing a domain

11. Choosing Domain- Factors to Consider while choosing a domain

12. Buying a Domain Steps to buy a Domain

13. Choosing Server- Factors to consider while choosing a server

14. Server Types

15. Factors to consider while designing a website

16. Some Common Elements of a Website

17. Call to Action Button- CTA Examples

18. Some Common Elements of a Website

19. Example of a Good Architecture

20. Best practices of UI/UX Know your audience- Make it easy for them to find relevant information Keep it simple- It is better to rely on the conservative side Example: Use logo for Home Page. Main Consistency- In terms of design on each page, Elements, fonts, colors. Create a Visual Hierarchy- Guide the users through the most important elements. Simplify forms and increase your touch points.

21. Best Practices of UI/UX Make it aesthetically pleasing- Typography, contrast, white spaces. Reduce the number of steps for any action Example: Adding to shopping cart and proceeding for check out. Remove Clutter- Provide menus, tabs, and avoid Presenting too much content at a time. Make it mobile friendly- Choose fonts and style to give best experience on other devices. Test & Learn- The best way to know what is working and what is not

22. Best Practices of WEBCOPY Points to observe while making a Webcopy Highlight Unique Selling Proposition (USP) Have clear & impactful headlines Divide into sections Use bullet lists Maintain proper page length & scroll Remember Search Engine Optimization Write according to user needs

23. Content Management System

24. Types of CMS

25. Choosing a CMS Secure System Compatible upgrades with most widely used plugins Scalable System- from a blog to multi-vendor E-commerce website Helps with Online Marketing (SEO) Design friendly

26. Why Wordpress

27. Buying a Hosting (Blue host or Go Daddy etc.)

28. Choose a Hosting Plan

29. Checking your Domain Availability

30. Install WordPress

31. Converting to E-Commerce: WooCommerce

32. Converting to E-Commerce

33. Do’s of a Website

34. Dont’s of a Website

35. Check your Understanding

36. Check your Understanding

37. Check your Understanding

38. Check your Understanding

39. Check your Understanding

40. Summary

41. Summary