DIGITAL MARKETING and Analytics woo.pptx

Notes

1. DIGITAL MARKETING AND ANALYTICS

2. What Is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services to consumers. This type of marketing involves the use of websites, mobile devices, social - media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

3. Why Digital Marketing Wins Over traditional Marketing Digital marketing involves some of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing comes with its own set of challenges, including implicit bias.

4. Traditional Marketing Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes: Television. Newspaper. Radio. Flyers and billboards by the roads and highways. Ads in related weekly magazines.

5. Digital marketing includes platforms like: Social Media Influencer Marketing Content Marketing Email Marketing Search Engine Optimization (SEO) Pay-per-click (PPC) Affiliate Marketing Mobile marketing Marketing Automation Platforms Marketing Analytics Platforms  Digital Marketing

6. Digital Marketing Process Digital Marketing Process  can be universally applied to any Business, Product, Brand, or Individual. There are various situations in which Digital Marketing Process would be required. They could be: 1 – You are an  Entrepreneur  & want to start marketing your business on Digital Media. 2 – You are a  Digital Marketing Agency  or a  Freelancer  & want to Market your client’s business on Digital Media. 3- You are a  Digital Marketing Executive  working for an Agency, & you are told to create a Digital Marketing campaign for the client that your agency has just acquired.

7. Following is a   5 Step Digital Marketing Process , that can be used for marketing anything on Digital Media. Step 1:   Research Step 2:   Create Step 3:   Promote Step 4:   Analyze Step 5:   Optimize